Market Trends of north america gums Industry
The rising number of health-conscious consumers resulted in increased demand for functional chewing gums due to the health benefits associated with them
- Chewing gums are one of the most consumed items in the region. Consumers in the region increasingly choose gums, including bubble gum, sugar gum, and sugar-free gum, when they want to experience interesting textures. As of 2022, 59% of consumers in the United States regularly consumed gum. Gum is commonly used to freshen breath and maintain oral hygiene throughout the day.
- Gums in North America have various product attributes that cater to consumer preferences and needs. Many consumers in the region prefer sugar-free gums to reduce their sugar intake. Sugar-free gums are sweetened with alternative sweeteners like xylitol, sorbitol, or stevia.
- The economic parameter is one of the important and major factors influencing the consumer’s gum-buying behavior in North America. In North America, as of 2023, on average, the cost of a simple package of sugar-free gum that contains 12 to 60 pieces at the local grocery store ranged from USD 1 to USD 2 per individual pack.
- The growing preference of consumers toward functional chewing gums owing to their associated benefits, such as keeping teeth clean and freshening breath, among others, are driving the market. Chewing gum also has certain health benefits associated with it.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The usage of low-calorie plant-based sweeteners stevia and xylitol, is boosting the demand for sugar-free gums in the market
