Market Size of north america gums Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 4.97 Billion |
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Market Size (2030) | USD 6.26 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 3.91 % |
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Largest Share by Country | United States |
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Market Concentration | High |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Gums Market Analysis
The North America Gums Market size is estimated at 4.97 billion USD in 2024, and is expected to reach 6.26 billion USD by 2030, growing at a CAGR of 3.91% during the forecast period (2024-2030).
4.97 Billion
Market Size in 2024 (USD)
6.26 Billion
Market Size in 2030 (USD)
0.03 %
CAGR (2018-2023)
3.91 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
91.16 %
value share, Chewing Gum, 2023
Product innovations, such as incorporating natural ingredients and introducing new product flavors, in the region are aiding the growth of the chewing gum segment.
Largest Segment by Distribution Channel
46.06 %
value share, Supermarket/Hypermarket, 2023
The growth of supermarkets in the region is largely driven by the existence of an inviting place for customers to shop, as they are constantly drawn to make large purchases.
Fastest-growing Segment by Confectionery variant
4.62 %
Projected CAGR, Bubble Gum, 2024-2030
The rising popularity of bubble gum among kids and its widespread and easy availability along with flavors are some of the prominent drivers impacting the market's growth.
Fastest-growing Segment by Distribution Channel
4.78 %
Projected CAGR, Online Retail Store, 2024-2030
The increased adoption of e-commerce platforms among consumers and the growing presence of online retailers are anticipated to drive the segment during the forecast period.
Leading Market Player
40.94 %
market share, Mars Incorporated, 2022
Mars Incorporated's major focus on the quality and high standards of the products in the gums segment, along with a wide range of brands, made it a market leader.
Supermarkets/ hypermarkets and the others segment drive the distribution of gums in the region, holding the value share of almost 70% in 2023
- Supermarkets and hypermarkets are the leading distribution channels for gum sales in the region. Volume sales of gums across supermarkets and hypermarkets grew by 11% from 2021 to 2023. Consumer preference for these channels is driven by seasonal offers, discounts on bulk purchases, and access to diversified brand and product varieties in the single marketplace. Supermarket chains such as Safeway, Walmart, Costco, Amazon Fresh, Target, Whole Foods, Publix, and Aldi have a dedicated section to showcase gums.
- Convenience stores are the second most widely preferred distribution channel for purchasing gums in the region after supermarkets and hypermarkets. The segment had a 20% share of the overall volume sales through distribution channels in 2023. The broader reach and easy access to private label brands drive the consumer preference for traditional grocery stores over other retail channels. The gum sales through convenience stores are estimated to register a CAGR of 3.41% from 2023 to 2029.
- The online channel is projected to be the fastest-growing distribution channel for gums, with an anticipated CAGR of 4.86% in terms of value during the period 2023-2029. The increasing number of online gum shops in response to the rising number of internet users is anticipated to drive online sales of gums during the forecast period. In 2022, 93.4% of the region's population had internet access. The United States, Canada, and Mexico are the countries with high penetration of internet users. The leading online gum retailers offering a wide range of gums, including organic, sugar-free, and flavored gums, are Simply Gum, Project 7, Glee Gum, Chewy, Walgreens, iHerb, Vita Cost, and Gummi Boutique, among others.
Understand The Key Trends Shaping This Market
The United States and Mexico are expected to make up the regional market for gums with almost 85% value share in 2024
- The North American gums market has observed a growth of 6.88% in 2022 as compared to 2021. The growth is associated with the rising awareness about the health benefits of chewing gum consumption. In addition, there is a rise in healthier eating among consumers across the region. As a result, the demand for chewing and bubble gums has been increasing significantly in the region. Chewing gums and bubble gums are available in various formats, including sugar-based and sugar-free products. In addition, many consumers who prefer sweet candy and sweet-based products are consuming sugar-based chewing gums.
- In 2023, it was observed that the United States was the largest growing segment. This is majorly due to the availability of chewing gums and bubble gums in various shapes, colors, flavors, etc. In the United States, 45.5% of chewing gum consumers prefer mint-flavored gums, while fruit flavor is liked by 29.1% of consumers. The availability of gums in different flavors also promotes the consumer's buying power as they can purchase these products in accordance with their preferences.
- The Canadian gums market is considered to be the fastest-growing channel, registering a CAGR of 5.37% from 2021 to 2023. In Canada, the retailing segment sells various gums (chewing gum and bubble gum) from different brands such as Mars, Ford Gum, Big League Crew, and others. These aspects enable the customers to purchase products from different brands that suit their tastes.
- Between the forecast period (2024-2030), it is estimated that the gums market across the North American region will observe a growth of 7.25%. The growth will be majorly associated with the consumer's growing demand for mouth-freshening products in the region.
North America Gums Industry Segmentation
Bubble Gum, Chewing Gum are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- Supermarkets and hypermarkets are the leading distribution channels for gum sales in the region. Volume sales of gums across supermarkets and hypermarkets grew by 11% from 2021 to 2023. Consumer preference for these channels is driven by seasonal offers, discounts on bulk purchases, and access to diversified brand and product varieties in the single marketplace. Supermarket chains such as Safeway, Walmart, Costco, Amazon Fresh, Target, Whole Foods, Publix, and Aldi have a dedicated section to showcase gums.
- Convenience stores are the second most widely preferred distribution channel for purchasing gums in the region after supermarkets and hypermarkets. The segment had a 20% share of the overall volume sales through distribution channels in 2023. The broader reach and easy access to private label brands drive the consumer preference for traditional grocery stores over other retail channels. The gum sales through convenience stores are estimated to register a CAGR of 3.41% from 2023 to 2029.
- The online channel is projected to be the fastest-growing distribution channel for gums, with an anticipated CAGR of 4.86% in terms of value during the period 2023-2029. The increasing number of online gum shops in response to the rising number of internet users is anticipated to drive online sales of gums during the forecast period. In 2022, 93.4% of the region's population had internet access. The United States, Canada, and Mexico are the countries with high penetration of internet users. The leading online gum retailers offering a wide range of gums, including organic, sugar-free, and flavored gums, are Simply Gum, Project 7, Glee Gum, Chewy, Walgreens, iHerb, Vita Cost, and Gummi Boutique, among others.
| Confectionery Variant | ||||||
| Bubble Gum | ||||||
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| Distribution Channel | |
| Convenience Store | |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
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North America Gums Market Size Summary
The North American gums market is experiencing a steady expansion, driven by a combination of consumer preferences and strategic distribution channels. Supermarkets and hypermarkets dominate the market, offering consumers a wide range of brands and product varieties, often incentivized by seasonal offers and discounts. Convenience stores also play a significant role, providing easy access to private label brands. However, the online channel is emerging as the fastest-growing distribution avenue, fueled by the increasing number of internet users and the availability of diverse gum options, including organic and sugar-free varieties. The market's growth is further supported by the rising awareness of the health benefits associated with gum consumption, as well as a shift towards healthier eating habits among consumers.
The United States and Canada are key players in this market, with the U.S. showing significant growth due to the availability of gums in various flavors and formats. The Canadian market is noted for its rapid expansion, with a diverse range of brands catering to different consumer tastes. The demand for mouth-freshening products is a major driver of market growth, with sugar-free gums gaining popularity as consumers seek to reduce sugar intake. The market is fairly consolidated, with major companies like Mars Incorporated and Mondelēz International Inc. leading the industry. Recent innovations, such as new product editions with added health benefits and collaborations for promotional campaigns, highlight the dynamic nature of the market and its responsiveness to consumer trends.
North America Gums Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Confectionery Variant
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1.1.1 Bubble Gum
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1.1.2 Chewing Gum
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1.1.2.1 By Sugar Content
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1.1.2.1.1 Sugar Chewing Gum
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1.1.2.1.2 Sugar-free Chewing Gum
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1.2 Distribution Channel
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1.2.1 Convenience Store
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1.2.2 Online Retail Store
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1.2.3 Supermarket/Hypermarket
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1.2.4 Others
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1.3 Country
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1.3.1 Canada
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1.3.2 Mexico
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1.3.3 United States
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1.3.4 Rest of North America
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North America Gums Market Size FAQs
How big is the North America Gums Market?
The North America Gums Market size is expected to reach USD 4.97 billion in 2024 and grow at a CAGR of 3.91% to reach USD 6.26 billion by 2030.
What is the current North America Gums Market size?
In 2024, the North America Gums Market size is expected to reach USD 4.97 billion.
