Market Trends of North America Gluten-free Food and Beverage Industry
This section covers the major market trends shaping the North America Gluten-free Food & Beverage Market according to our research experts:
Increasing Demand for Gluten-free Food and Beverage Products
The market for gluten-free food and beverage products has undergone a radical change from being considered specialty niche products to becoming mainstream products. Millions of consumers around the world have started purchasing gluten-free products, not only because of being diagnosed with celiac disease but also due to the general perception of maintaining better health. The current trend of free-from product consumption has given further impetus to the gluten-free food and beverage market in the region.
United States Dominates the Market
The United States is experiencing a high demand for gluten-free beverages, followed by Canada and Mexico, owing to the shift in consumers' food consumption trend and inclination toward a healthy lifestyle. In the United States, consumers also have favorable perceptions about healthy gluten-free food products, which may boost the market growth. The favorable regulatory framework and initiatives by the US Food and Drug Administration (FDA) to promote gluten-free diets and further subsidy allocations are anticipated to boost the regional market over the forecast period.
