Market Trends of North America Garment Steamers Industry
United States Leading the Market
Sales of household appliances in the United States have observed a continuous increase over the years, driving the market for garment steamers as well as creating a positive externality for them. Online revenue share of cloth-caring appliances such as irons in the United States had observed a continuous increase to around 60%, resulting in an increasing number of manufacturers offering their clothing and apparel care through e-commerce and direct websites in the United States. The major share of the apparel market in the country is for women's apparel, leading to the women's segment emerging as a major segment for demanding garment steamer with an increasing number of manufacturers considering them during their customer acquisition program. These trends are leading to the United States emerging as a major market for garment steamers.
Increase in the Online Sales of Small Home Appliances in North America
There has been a constant increase in the online sales of small home appliances in North America. The major reason for this is the rise of e-commerce platforms like Amazon, eBay, etc. The higher proportion of the working class in the contemporary years has led to improved lifestyles. As a result, online shopping has become a rescue option as it saves time and effort compared to offline shopping. Notably, the e-commerce platforms have come up with attractive options like EMI and discounts, which made online shopping even more appealing to a wide range of customers. The online platforms also offer a wide variety of products without compromise, compared to the offline shopping experience. All these factors are expected to further push the market in the coming years.
