Market Size of North America Garment Steamers Industry
Study Period | 2020-2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2020 - 2022 |
CAGR (2024 - 2029) | 5.67 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
North America Garment Steamers Market Analysis
The North America Garment Steamers Market is expected to register a CAGR of 5.67% during the forecast period.
The major benefits of using garment steamers in place of iron are that they are easy to use, lightweight, flexible, and remove wrinkles from almost any type of fabric. In addition, a portable, handheld steamer can be used while traveling, and it eliminates the need for an ironing board to go along with an iron. The adoption of garment steamers eliminates the chances of causing any burns or damage to any fabrics, which may happen in the case of traditional irons. This factor is driving the growth of the garment steamers market across North America.
During the initial stage of COVID-19, due to supply chain disruptions, the market experienced losses due to stoppage in manufacturing and distribution services. Later, due to lockdowns and work-from-home culture, the demand for garment steamers systems has risen. Post-pandemic, the market is experiencing gradual growth according to seasonal demand fluctuations. Slowly and gradually, manufacturing units are being operationalized, and various industries are recovering, which will positively impact the garment steamers market.
The rising demand for garment steamers is creating lucrative opportunities for garment steamer manufacturers in the garment steamers market in North America. Continuous innovations by the major manufacturers are witnessed in the market. For instance, SALAV USA provides garment steamers that utilize high temperatures up to 220°F to kill 99.9% of germs, bacteria, viruses, mold, mildew, allergens, and bugs, such as bed bugs and dust mites. It is safe to use on most garments. The continuous innovations and integration of advanced technologies, along with ongoing research and development, bolster the growth of the garment steamers market in North America.
North America Garment Steamers Industry Segmentation
A garment steamer, commonly referred to as a clothing steamer or textile steamer, is a device that removes wrinkles, freshens fabrics, and removes odors from garments, fabric upholstery, and other fabrics. A garment steamer utilizes hot steam to loosen the fibers of the cloth and smooth out wrinkles. A water storage tank, a source of heat, and a nozzle or steam head are common components. The study gives a brief description of the North American garment steamers market. It includes details on market sales of different types of garment steamers, investments by the manufacturers, and the launch of new garment steamer products in the market. The North American garment steamers market is segmented by product type, tank type, distribution channel, and country. By product type, the market is segmented into handheld and upright. By tank type, the market is segmented into fixed and removable. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By country, the market is segmented into the United States, Canada, Rest of North America. The report offers market size and forecasts for the North American garment steamers market in value (USD) for all the above segments.
By Product Type | |
Handheld | |
Upright |
By Tank Type | |
Fixed | |
Removable |
By Distribution Channel | |
Multi brands store | |
Speciality Store | |
Online | |
Other Distribution Channel |
By Country | |
United States | |
Canada | |
Rest of North America |
North America Garment Steamers Market Size Summary
The North America Garment Steamers Market is experiencing growth driven by the increasing preference for garment steamers over traditional irons due to their ease of use, portability, and fabric-friendly features. The market faced initial challenges during the COVID-19 pandemic due to supply chain disruptions, but demand surged as more people worked from home. As manufacturing and distribution services resumed, the market began to recover, with seasonal demand fluctuations influencing growth. Innovations by manufacturers, such as those by SALAV USA, which offers steamers capable of eliminating germs and allergens, are further propelling market expansion. The integration of advanced technologies and ongoing research and development efforts are also contributing to the market's positive trajectory.
The market is benefiting from the rising sales of household appliances in the United States, with a significant shift towards online sales channels. E-commerce platforms like Amazon and eBay have made shopping more convenient, appealing to the working class with options like EMI and discounts. This trend is particularly pronounced in the women's apparel segment, which is a major driver of garment steamer demand. The market is characterized by fragmentation, with key players such as Haier Smart Home Co., Ltd, Koninklijke Philips N.V., and Groupe SEB focusing on innovation and strategic partnerships to expand their market presence. Recent developments, such as Haier's launch of smart home solutions and Philips' acquisition by Hillhouse Capital, highlight the dynamic nature of the market.
North America Garment Steamers Market Size - Table of Contents
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1. MARKET DYNAMICS AND INSIGHTS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Gentle and Safe on Fabrics
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1.3 Market Restraints
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1.3.1 Availability of Alternatives
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1.4 Market Opportunities
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1.4.1 Technological Advancement in Garment Steamers
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1.5 Industry Value Chain Analysis
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1.6 Industry Attractiveness - Porter's Five Forces Analysis
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1.6.1 Threat of New Entrants
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1.6.2 Bargaining Power of Buyers
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1.6.3 Bargaining Power of Suppliers
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1.6.4 Threat of Substitutes
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1.6.5 Intensity of Competitive Rivalry
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1.7 Insights on Technology Innovation in the Market.
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1.8 Impact of COVID-19 on the Market
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Handheld
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2.1.2 Upright
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2.2 By Tank Type
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2.2.1 Fixed
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2.2.2 Removable
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2.3 By Distribution Channel
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2.3.1 Multi brands store
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2.3.2 Speciality Store
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2.3.3 Online
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2.3.4 Other Distribution Channel
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2.4 By Country
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2.4.1 United States
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2.4.2 Canada
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2.4.3 Rest of North America
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North America Garment Steamers Market Size FAQs
What is the current North America Garment Steamers Market size?
The North America Garment Steamers Market is projected to register a CAGR of 5.67% during the forecast period (2024-2029)
Who are the key players in North America Garment Steamers Market?
Haier Smart Home Co., Ltd, Koninklijke Philips N.V., Groupe SEB, Midea Group Co., Ltd and Panasonic Holdings Corporation are the major companies operating in the North America Garment Steamers Market.