North America Garment Steamers Market Size and Share
| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2020 - 2023 |
| CAGR | 5.67% |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Garment Steamers Market Analysis by Mordor Intelligence
The North America Garment Steamers Market is expected to register a CAGR of 5.67% during the forecast period.
The major benefits of using garment steamers in place of iron are that they are easy to use, lightweight, flexible, and remove wrinkles from almost any type of fabric. In addition, a portable, handheld steamer can be used while traveling, and it eliminates the need for an ironing board to go along with an iron. The adoption of garment steamers eliminates the chances of causing any burns or damage to any fabrics, which may happen in the case of traditional irons. This factor is driving the growth of the garment steamers market across North America.
During the initial stage of COVID-19, due to supply chain disruptions, the market experienced losses due to stoppage in manufacturing and distribution services. Later, due to lockdowns and work-from-home culture, the demand for garment steamers systems has risen. Post-pandemic, the market is experiencing gradual growth according to seasonal demand fluctuations. Slowly and gradually, manufacturing units are being operationalized, and various industries are recovering, which will positively impact the garment steamers market.
The rising demand for garment steamers is creating lucrative opportunities for garment steamer manufacturers in the garment steamers market in North America. Continuous innovations by the major manufacturers are witnessed in the market. For instance, SALAV USA provides garment steamers that utilize high temperatures up to 220°F to kill 99.9% of germs, bacteria, viruses, mold, mildew, allergens, and bugs, such as bed bugs and dust mites. It is safe to use on most garments. The continuous innovations and integration of advanced technologies, along with ongoing research and development, bolster the growth of the garment steamers market in North America.
North America Garment Steamers Market Trends and Insights
United States Leading the Market
Sales of household appliances in the United States have observed a continuous increase over the years, driving the market for garment steamers as well as creating a positive externality for them. Online revenue share of cloth-caring appliances such as irons in the United States had observed a continuous increase to around 60%, resulting in an increasing number of manufacturers offering their clothing and apparel care through e-commerce and direct websites in the United States. The major share of the apparel market in the country is for women's apparel, leading to the women's segment emerging as a major segment for demanding garment steamer with an increasing number of manufacturers considering them during their customer acquisition program. These trends are leading to the United States emerging as a major market for garment steamers.
Increase in the Online Sales of Small Home Appliances in North America
There has been a constant increase in the online sales of small home appliances in North America. The major reason for this is the rise of e-commerce platforms like Amazon, eBay, etc. The higher proportion of the working class in the contemporary years has led to improved lifestyles. As a result, online shopping has become a rescue option as it saves time and effort compared to offline shopping. Notably, the e-commerce platforms have come up with attractive options like EMI and discounts, which made online shopping even more appealing to a wide range of customers. The online platforms also offer a wide variety of products without compromise, compared to the offline shopping experience. All these factors are expected to further push the market in the coming years.
Competitive Landscape
The North America Garment Steamers Market is a fragmented market. The North America Garment Steamers Market is growing by increasing innovation subsequently. The players in the market are highly focused on partnerships and collaborations to further expand their current portfolio and regional reach. Some of the existing players in the North America Garment Steamers Market are Haier Smart Home Co., Ltd, Koninklijke Philips N.V., Groupe SEB, Midea Group Co., Ltd., and Panasonic Holdings Corporation.
North America Garment Steamers Industry Leaders
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Haier Smart Home Co., Ltd
-
Koninklijke Philips N.V.
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Groupe SEB
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Midea Group Co., Ltd
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Panasonic Holdings Corporation
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- February 2023: Haier Group Corporation expanded its product portfolio with the launch of 83 new-age products of smart home solutions. Among the products, it includes Android and Google-certified Smart LED TVs, Wi-Fi-enabled Washing Machines, the new Clean Cool Range of ACs with the largest indoor unit in the industry, and Smart Refrigerators.
- April 2022: Hillhouse Capital, a leading equity firm, completed the acquisition of Philips home appliances business. The acquisition aims to expand its home appliances segment in new markets and increase growth opportunities.
North America Garment Steamers Market Report Scope
A garment steamer, commonly referred to as a clothing steamer or textile steamer, is a device that removes wrinkles, freshens fabrics, and removes odors from garments, fabric upholstery, and other fabrics. A garment steamer utilizes hot steam to loosen the fibers of the cloth and smooth out wrinkles. A water storage tank, a source of heat, and a nozzle or steam head are common components. The study gives a brief description of the North American garment steamers market. It includes details on market sales of different types of garment steamers, investments by the manufacturers, and the launch of new garment steamer products in the market. The North American garment steamers market is segmented by product type, tank type, distribution channel, and country. By product type, the market is segmented into handheld and upright. By tank type, the market is segmented into fixed and removable. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By country, the market is segmented into the United States, Canada, Rest of North America. The report offers market size and forecasts for the North American garment steamers market in value (USD) for all the above segments.
| Handheld |
| Upright |
| Fixed |
| Removable |
| Multi brands store |
| Speciality Store |
| Online |
| Other Distribution Channel |
| United States |
| Canada |
| Rest of North America |
| By Product Type | Handheld |
| Upright | |
| By Tank Type | Fixed |
| Removable | |
| By Distribution Channel | Multi brands store |
| Speciality Store | |
| Online | |
| Other Distribution Channel | |
| By Country | United States |
| Canada | |
| Rest of North America |
Key Questions Answered in the Report
What is the current North America Garment Steamers Market size?
The North America Garment Steamers Market is projected to register a CAGR of 5.67% during the forecast period (2025-2030)
Who are the key players in North America Garment Steamers Market?
Haier Smart Home Co., Ltd, Koninklijke Philips N.V., Groupe SEB, Midea Group Co., Ltd and Panasonic Holdings Corporation are the major companies operating in the North America Garment Steamers Market.
What years does this North America Garment Steamers Market cover?
The report covers the North America Garment Steamers Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Garment Steamers Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North America Garment Steamers Market Report
Statistics for the 2025 North America Garment Steamers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Garment Steamers analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
