Market Size of North America Fruits and Vegetables Juice Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.01 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Fruits and Vegetables Juice Market Analysis
Over the next five years, the North American fruit and vegetable juice market is expected to register a CAGR of 2.01%.
During the next few years, the market is expected to grow a lot. This is because people's lifestyles and eating habits are changing quickly, and health-conscious people are choosing healthy drinks over carbonated drinks more and more. The growing interest of consumers in convenient and healthy food and drink products to keep up with their fast-paced lives is boosting the sales of fruits and vegetable juice.
Rather than the earlier conventional juices, a new category of juices is now being marketed towards health and wellness trends in North America's fruits and vegetable juice market, such as juice products with less or no sugar and added functionality.Therefore, the factor of a healthy juice trend is driving the market in the North American region. In consideration of consumer preference, orange and mango juices are some of the most popular juices in the region, followed by apple, cranberry, grape, etc.
People used to think of juice as a healthy drink, but now they don't like it because it has too much sugar or is made with ingredients that aren't natural. This is especially true of reconstituted 100% juice, nectars, and juice drinks (with up to 24% juice). In addition, the region's demand for fresh juices is limiting the market's growth.
North America Fruits and Vegetables Juice Industry Segmentation
Juice is a drink made by squeezing or squeezing fruits and vegetables to get the natural liquid inside. Type, channel of distribution, and nation are the market segments for fruit and vegetable juice in North America. By type, the market is segmented into fruit juice, vegetable juice, and nectar. Moreover, these products are being sold and distributed through the following channels: supermarkets, hypermarkets, specialty stores, convenience stores, and other distribution channels. The geographical segmentation of the market is segmented into the following countries: the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecast have been done based on value (in USD million).
| Product Type | |
| Fruit Juice | |
| Vegetable Juice | |
| Nectar |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Convenience Stores | |
| Other Distribution Channels |
| Country | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Fruits and Vegetables Juice Market Size Summary
The North American fruits and vegetables juice market is poised for growth, driven by a shift in consumer preferences towards healthier and more convenient beverage options. As lifestyles become increasingly fast-paced, there is a rising demand for juices that align with health and wellness trends, such as those with reduced sugar content and added functional benefits. This trend is further supported by a growing interest in organic and natural ingredients, as consumers become more health-conscious and seek products that contribute to weight management and digestive health. The market is witnessing a surge in the popularity of organic juices, which offer higher nutritional value and cater to the demand for chemical-free products. Companies are responding by expanding their offerings of organic and natural juices, leveraging botanical sources for flavor and avoiding artificial additives.
The market landscape is characterized by the presence of major players like The Kraft Heinz Company, PepsiCo Inc., and The Coca-Cola Company, who utilize diverse retail channels and innovative packaging to differentiate their products. The increasing multicultural consumer base and the influence of juice bars and smoothie chains are contributing to the market's expansion, despite concerns over sugar content in traditional juices. While premium juice products remain accessible primarily to consumers with higher purchasing power, the overall demand for healthy and convenient snacking options continues to drive market growth. Recent product launches, such as Kayco Beyond's organic cold-pressed juice and Ocean Spray's low-calorie fruit juices, highlight the industry's focus on meeting consumer demands for healthier beverage choices.
North America Fruits and Vegetables Juice Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Fruit Juice
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2.1.2 Vegetable Juice
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2.1.3 Nectar
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Specialty Stores
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2.2.3 Convenience Stores
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2.2.4 Other Distribution Channels
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2.3 Country
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2.3.1 United States
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2.3.2 Canada
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2.3.3 Mexico
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2.3.4 Rest of North America
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North America Fruits and Vegetables Juice Market Size FAQs
What is the current North America Fruits and Vegetables Juice Market size?
The North America Fruits and Vegetables Juice Market is projected to register a CAGR of 3.01% during the forecast period (2024-2029)
Who are the key players in North America Fruits and Vegetables Juice Market?
The Kraft Heinz Company, PepsiCo, Inc., The Coca-Cola Company, Campbell Soup Company and Keurig Dr Pepper are the major companies operating in the North America Fruits and Vegetables Juice Market.
