| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 4.60 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Fortified Bakery Products Market Analysis
The North America Fortified Bakery Products Market is expected to register a CAGR of 4.6% during the forecast period.
The busy and on-the-go lifestyles of the rising young population often dictate a need for a quick meal. Consumers are opting for fast food options that are low in calories and high in health benefits and taste. According to the Koninklijke DSM NV consumer survey, in 2020, 60% of consumers sought fortified food products, while 68% were open to trying products that help improve their nutrient intake. The rising health consciousness among consumers and the increasing prevalence of vitamin deficiencies that can cause health disorders, such as anemia, scurvy, beriberi, and pellagra, are some of the key market drivers increasing the demand for fortified bakery products.
Moreover, the laws and regulations to promote the consumption of fortified food are accelerating the demand for fortified bakery products in the region. For instance, the flour fortification of wheat flour is mandatory by law in Canada. It is governed by the Food and Drug Regulations through the Food and Drug Act. Bakery products using 100 grams of flour should contain 0.64 milligrams of thiamine, 0.40 milligrams of riboflavin, 5.30 milligrams of niacin or niacinamide, 0.15 milligrams of folic acid, and 4.4 milligrams of iron.
North America Fortified Bakery Products Market Trends
Emergence of Fortified Bakery Ingredients
Consumers are looking for high-nutrient processed foods that are rich in protein, fiber, vitamins, and essential minerals. This, in turn, drives the demand for fortified bakery products. Bakery products are also one of the popular convenient foods preferred by all consumers of all age groups across North America. Thus, increased demand for fortified bakery products has led ingredient manufacturers to produce nutrient-rich ingredients. Major bakery ingredients suppliers, such as Kerry Group, Ingredion, and DSM, are launching novel ingredients to match the changing industry requirements. For instance, in November 2021, Kerry, a taste and nutrition company, launched Emulgold, a naturally sourced soluble dietary fiber ingredient for the white bread manufacturing market. Further, the company claims that bread fortified with this ingredient can provide up to a 300% increase in fiber per serving, approximating the fiber content of whole wheat while maintaining the taste and consistency of white bread. Thus the availability of improved ingredients has led bakery product manufacturers to invest in product innovations to target potential consumers.
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United States Holds the Prominent Share
The United States holds the largest market share owing to high consumer affinity toward fortified food supported by the government dietary guidelines. For instance, the "2015-2020 Dietary Guidelines for Americans" issued by the USDA (U.S. Department of Agriculture) suggest the consumption of nutrient-dense foods, including fortified dairy, bakery, and beverages. Along with the aspect of fortification, consumers are looking for clean-label and organic bakery products in the United States. The increase in the number of working women, long working hours, hectic lifestyles, and lack of time to cook healthy food on a regular basis are factors influencing consumers to opt for fortified bakery products.
Further, food companies are also inclined toward the fortification of bakery products. They are marketing bread, biscuits, and cookies with functional claims to increase their market share in the region as consumers have a preconceived notion that bakery products are unhealthy and rich in sugar and calories. Moreover, the increase in the penetration of social media advertisements and enhanced distribution channels is further adding to the growth of the market studied.
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North America Fortified Bakery Products Industry Overview
The market is highly fragmented, with many regional and international players competing to increase their market share in the region. The major players in the region include Grupo Bimbo SAB de CV, Flowers Foods Inc., General Mills Inc., Mars Incorporated, and H&S Bakery Inc., among others. The major players are investing in research and development to launch new products, enhancing distribution channels, and spending on marketing to increase the sales of their products. Product innovation and packaging modifications are key factors in retaining competitiveness in the North American fortified bakery products market.
North America Fortified Bakery Products Market Leaders
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Grupo Bimbo SAB de CV
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General Mills Inc
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Mars Incorporated
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H&S Bakery, Inc.
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Mondelez International, Inc.
- *Disclaimer: Major Players sorted in no particular order
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North America Fortified Bakery Products Market News
- July 2022: FYXX Health, a Boston-based company, launched low-sugar, low-calorie vitamin cookies. The cookies are rich in vitamins and minerals, including Vitamin D, Vitamin B12, calcium, magnesium, and zinc.
- January 2021: Silver Hills Bakery launched four new nutrient-rich organic sprouted bread varieties, which include Full Seed Ahead, oat so lovely, farmer fife, and wheat & greet. The four newly launched bread products are rich in vital nutrients, including fiber, iron, selenium, zinc, and B vitamins.
- June 2021: Bimbo Bakeries USA Inc. announced the launch of a new Small Slice line. The brand's signature Oatnut and 100% Whole Wheat varieties are available in smaller slice formats.
- June 2021: Nature's Harvest, a brand under Bimbo Bakeries USA (BBU), announced the launch of its new Healthy Habits bread. The new line includes the brand's first keto-friendly variety, Healthy Habits Whole Grain White, with 40-45 calories per slice.
North America Fortified Bakery Products Industry Segmentation
A fortified bakery product is a baked good enriched with vitamins, minerals, and other nutritional ingredients.
The fortified bakery market is segmented by product type, distribution channel, and geography. By product type, the market is segmented as cake, biscuits, bread, morning goods, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across the region, including the United States, Canada, Mexico, and the Rest of North America. The report offers market size and forecast in terms of value in USD million for all the above segments.
| Product Type | Cake |
| Biscuits | |
| Bread | |
| Morning Goods | |
| Other Product Types | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels | |
| Geography | United States |
| Canada | |
| Mexico | |
| Rest of North America |
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North America Fortified Bakery Products Market Research FAQs
What is the current North America Fortified Bakery Products Market size?
The North America Fortified Bakery Products Market is projected to register a CAGR of 4.6% during the forecast period (2025-2030)
Who are the key players in North America Fortified Bakery Products Market?
Grupo Bimbo SAB de CV, General Mills Inc, Mars Incorporated, H&S Bakery, Inc. and Mondelez International, Inc. are the major companies operating in the North America Fortified Bakery Products Market.
What years does this North America Fortified Bakery Products Market cover?
The report covers the North America Fortified Bakery Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Fortified Bakery Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North America Fortified Bakery Products Industry Report
Statistics for the 2025 North America Fortified Bakery Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Fortified Bakery Products analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
