North America Footwear Market Trends

In recent years, participation in recreational and outdoor activities has significantly increased in the region, primarily due to rising health concerns and various government initiatives toward promoting an active lifestyle among individuals. For instance, according to the Outdoor Industry Association, outdoor recreation participation of consumers in the United States significantly increased in 2022. The report stated that about 80% of the participants had participated in various outdoor activities like mountain camping and sports climbing. It further noted that about 881,000 people in the United States started trekking and hiking in 2022 alone. This increase in the number of participants in physical activities acts as a prime factor for the sales of athletic footwear optimized for specific activities and environments. Moreover, manufacturers innovate with materials, designs, and functionalities to satisfy consumers' preferences. For instance, in February 2024, Wolverine and Red Bull Scramble Series launched a limited-edition collection of boots, including the Rush UltraSpring Boot. The boots are designed with UltraSpring technology to provide cushioning for off-road use and feature motorsport-inspired elements. They have full-grain leather and a breathable membrane to wick away moisture.