Market Trends of North America Food Sweetener Industry
This section covers the major market trends shaping the North America Food Sweetener Market according to our research experts:
Demand for Low Calorie Sugar Substitutes
With the growing trends for clean label, low-calorie sweeteners (LCS) are used in various beverages and foods like frozen desserts, yogurt, candies, baked goods, chewing gum, breakfast cereals, gelatins, and puddings. Foods and beverages containing low-calorie sweeteners carry the label “sugar-free” or “diet.” U.S. Food and Drug Administration (USDA) has listed six LCS under Generally Recognized as Safe (GRAS). Brands such as Equal®, NutraSweet®, Sugar Twin®, Splenda®, are few of those brands that are categorized under GRAS.
Mexico Remains the Fastest Growing Market
Mexico is a high potential market for natural and artificial sweetener products. The country has a high proportion of the obese population. The Mexican government’s decision to increase the tax on sugary drinks by 10% highlights its serious intent in reducing sugar consumption. The purchasing power is expected to increase, along with the economy and the number of urban dwellings. In developing nations, the demand for artificial sweeteners is closely related to these factors. Thus, Mexico is expected to emerge as an attractive destination for sweetener products. In the country, over the review period, sugar consumption was adversely affected by strong campaigns from the government, primarily to spread awareness regarding he harmful effects of obesity.
