Market Trends of North America Food Starch Industry
This section covers the major market trends shaping the North America Food Starch Market according to our research experts:
Increasing Demand for Clean-label Ingredients
The trend of clean-label ingredients and products is drastically impacting food and beverage as well as other industries operating across the globe. The rising health consciousness among consumers and the high demand for natural, pure, and high-quality products have generated the demand for clean label starches. Also, with the regional economy gradually improving and resulting in an increased intake of processed and convenience foods, the market for modified starch, which finds substantial usage in these food applications, is finding increased demand, thereby driving the overall food starch market. Companies have understood this rising demand for clean label food starch, owing to the increasing demand for clean and simple ingredients, and are thus creating products to satisfy customer demands. For instance, in March 2020, Tate & Lyle, a global provider of food and beverage ingredients and solutions launched clean label starch named CLARIA EVERLAST which is designed to deliver high shelf stability and preserve food quality at extreme storage conditions.
Modified Starch is Dominating the Market
The application of modified starch in varied food products is widely contributing to the growth in the NorAmericanica region. It aids in thickening or stabilizing food products, especially sauces. Thus, with the rising market for sauces and condiments, the industrial starches market is also growing at a faster pace and encourages manufacturers to launch new products in the market. In March 2021, Ingredion Inc introduced ULTRA-TEX 1311 modified potato starch that was formulated to create indulgent textures and improve the stability of the product. The ideal application for the ingredients includes dairy desserts, bakery/fruit fillings, sauces, and other savory applications. Modified pregelatinized food starch provides improved functional properties and texture as a result, it is widely used in instant food products.
The rapidly growing processed food industry and the consumer shift toward snacking have been acting as a driver for the modified starch market in countries including the United States and Canada. The food industry is the most lucrative segment considering liberalized regulations toward the use of modified starch in food production. Thus the evolving retail landscape, along with the involvement of numerous global and local players producing prepared food, is also projected to boost the demand in the modified starches market in the region.
