Market Trends of North America Food Cold Chain Logistics Industry
The rising consumption of frozen food
Frozen food businesses have responded successfully to customer interest by introducing products that are low in trans fat, low in fat, multigrain, whole wheat, and low in chemical preservatives. The North American frozen ready meals industry is primarily driven by increased demand for low-cost, high-quality, and fresh frozen pizza and portable breakfasts. Furthermore, the trend of eating out at restaurants and other culinary establishments is propelling the industry. According to the research, the North American area is one of the world's most important frozen food markets.
People increasingly choose frozen fruits and vegetables, which allow them to enjoy even seasonal delights all year. The developments in cold chain infrastructure facilities across North America are driving this industry. In terms of country growth, the United States is regarded as the greatest income producer, followed by Mexico and Canada. The need for easy food products is the primary driver of the frozen food industry in North America since these foods minimize customers' cooking, preparation, and clean-up efforts and time.
The increased use of convenience foods such as RTE and RTC cut vegetables, mixed veggies, and meals as a result of consumers' busy lifestyles and stressful work schedules has increased demand for frozen vegetables in North America. Rising disposable income, urbanization, and changing lifestyles are all driving the market forward. Consumers increased spending power drives the demand for quality frozen vegetable goods. The growing trend of veganism is driving up demand for frozen veggies in North America. As a result of this tendency, many customers are becoming more reliant on fruits and vegetables, leading to a rise in demand for frozen veggies.
Growing urbanization and increased adoption of healthy lifestyle
Functional foods are foods that have been updated to aid in enhancing health. It does not cure the condition, but it can lower the chances of getting it. It feeds the body with essential nutrients like proteins and fibers. This allows the organs of the body to work appropriately and smoothly throughout the body. Simply said, functional foods in regular meals bring additional benefits to the health of any individual's body. The growing public awareness of the importance of good health has resulted in a major increase in the market acceptance of functional foods.
DoorDash will partner with 18 cities – Mesa and Tucson in Arizona; Oakland and Riverside in California; Paterson and Camden City in New Jersey; Albany, Mt. Vernon, and Rochester in New York; Columbus, Ohio; Tacoma, Washington; Denver, Colorado; Hartford, Connecticut; Tampa, Florida; Atlanta, Georgia; Baltimore, Maryland; Pawtucket, Rhode Island; and Richmond, Virginia – to combat hunger by addressing transportation barriers to accessing healthy food. The company will provide targeted support through USD 1 million in DoorDash Community Credits, which community-based organizations can use to provide free food delivery; access to Project DASH on the DoorDash logistics platform, which food banks, food pantries, and other charitable organizations can use to power charitable food delivery; and direct funding of in-kind charitable food deliveries through the platform.
Google will launch new product features to help Americans access public food benefits and health care services. Google Search will facilitate SNAP enrollment by making it easier for users to find detailed and locally-specific information on how to check their eligibility and apply for SNAP benefits. Google will also update its search experience to enable Americans already enrolled in Medicare and Medicaid to find and schedule healthcare appointments directly within the Google Search tool.
