Market Trends of North America Flavored Milk Industry
This section covers the major market trends shaping the North America Flavored Milk Market according to our research experts:
Surge In Demand For Fortified Milk Products
There has been a considerable shift in people's lifestyles and diet habits over the past two decades. Urbanization and consumerism drove this shift, leading to a rapid rise in the consumption of artificial beverage products, which has resulted in an increased incidence of lifestyle diseases. With the fast-paced lifestyle, the consumer wants to consume those food products which not only have good tastes but it should also have more excellent nutrition value. Consumers prefer easy-to-make flavored milk drinking forms that can be readily mixed. North Americans are increasingly adopting the usage of powdered and premix flavored milk in their homes. These forms of flavored milk can give the best of milk, making it a good proposition for every family member, particularly during breakfast. Many Americans face a lack of time due to their professional commitment. Major market players focus on inducing innovation into products by preparing organic flavored milk without any artificial ingredients.
United States Dominates the Market
The North American flavored milk market is majorly driven by the United States because of the developed and ever-rising demand for flavored milk and increasing health & nutrition concerns among Americans. Allowing reduced fat flavored milk in American schools recognizes shifting consumer preferences toward low-fat dairy. To an extent, the reduced fat flavored milk sales to the schools will increase fluid milk consumption, thereby increasing the dairy farm income. The premium chocolate market is quite popular in the United States, as people prefer treating themselves with bite-sized chocolates to limit their confectionery consumption. Dark chocolate fits pleasantly with the 'clean eating' trend in the country. Since dark chocolate was found to have numerous health benefits, consumers in the United States are opting for premium dark chocolates to have a guilt-free experience. The supermarkets and hypermarkets, like Target and Walmart, are trying to gain higher market traction by stocking up on European premium chocolate brands like Godiva. This increases the scope of international players in the United States market.
