North America Flavored Milk Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 121.18 Billion |
| Market Size (2029) | USD 140.21 Billion |
| CAGR (2024 - 2029) | 2.96 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Flavored Milk Market Analysis
The North America Flavored Milk Market size is estimated at USD 121.18 billion in 2024, and is expected to reach USD 140.21 billion by 2029, growing at a CAGR of 2.96% during the forecast period (2024-2029).
Due to the COVID-19 pandemic, there was a strict lockdown across North America, which resulted in disruptions in the supply chain in exports and imports. However, it had little impact on dairy products. For instance, According to the United States Department of Agriculture, 3.7 billion pounds of packaged milk products were shipped by milk handlers in September 2020. This was 1.0 percent lower than a year earlier. Estimated sales of total conventional fluid milk products decreased 1.6% from a year earlier.
An increasing interest in nutritious and healthy beverages and changing eating habits are strengthening the demand for flavored milk in North America. North American children and adolescents can enhance their diet quality by consuming flavored milk, which can be easily included in their diets. Children are significantly drinking more flavored milk as compared to unflavored milk.
In the current hectic work-life schedules, consumers lack the time for a wholesome breakfast and seek out convenient drink alternatives, like flavored milk, that keep them full and nourished while on the go. This opens up lucrative opportunities for value-added, fortified, ready-to-drink flavored milk products that fulfill the consumers' nutritional breakfast needs.
North America Flavored Milk Market Trends
This section covers the major market trends shaping the North America Flavored Milk Market according to our research experts:
Surge In Demand For Fortified Milk Products
There has been a considerable shift in people's lifestyles and diet habits over the past two decades. Urbanization and consumerism drove this shift, leading to a rapid rise in the consumption of artificial beverage products, which has resulted in an increased incidence of lifestyle diseases. With the fast-paced lifestyle, the consumer wants to consume those food products which not only have good tastes but it should also have more excellent nutrition value. Consumers prefer easy-to-make flavored milk drinking forms that can be readily mixed. North Americans are increasingly adopting the usage of powdered and premix flavored milk in their homes. These forms of flavored milk can give the best of milk, making it a good proposition for every family member, particularly during breakfast. Many Americans face a lack of time due to their professional commitment. Major market players focus on inducing innovation into products by preparing organic flavored milk without any artificial ingredients.
United States Dominates the Market
The North American flavored milk market is majorly driven by the United States because of the developed and ever-rising demand for flavored milk and increasing health & nutrition concerns among Americans. Allowing reduced fat flavored milk in American schools recognizes shifting consumer preferences toward low-fat dairy. To an extent, the reduced fat flavored milk sales to the schools will increase fluid milk consumption, thereby increasing the dairy farm income. The premium chocolate market is quite popular in the United States, as people prefer treating themselves with bite-sized chocolates to limit their confectionery consumption. Dark chocolate fits pleasantly with the 'clean eating' trend in the country. Since dark chocolate was found to have numerous health benefits, consumers in the United States are opting for premium dark chocolates to have a guilt-free experience. The supermarkets and hypermarkets, like Target and Walmart, are trying to gain higher market traction by stocking up on European premium chocolate brands like Godiva. This increases the scope of international players in the United States market.
North America Flavored Milk Industry Overview
The North America Flavored Milk market is fragmented, with numerous players existing in the market. These companies are focusing on expanding facilities and product portfolios due to the growing demand for flavored milk in the beverage industry. Companies are actively involved in developing innovative tastes, encouraging food and beverage manufacturers, particularly the dairy industry, to use the most preferred flavors among the customers, enhance their product quality, and increase consumer health benefits. Key players in the market include Nestle S.A., Hershey's, Dean Foods, Danone, and Fairlife, LLC; key players are extensively investing in R&D activities which have led to numerous product launches.
North America Flavored Milk Market Leaders
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Nestle S.A
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Dean Food Company
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The Hershey Company
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Fairlife LLC
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Danone
*Disclaimer: Major Players sorted in no particular order
North America Flavored Milk Market News
In February 2022, Hershey and A2 Milk Co. released co-branded chocolate milk, making Hershey's first partnership with a premium milk company in the United States. A2 milk comes from cows that naturally produce only the A2 protein rather than the combination of A1 and A2 proteins in most dairy products.
In January 2022, Danone North America Launched its latest plant-based product offering to appeal to dairy consumers, Silk Nextmilk. The new release is specially formulated for dairy consumers. The milk contains six critical nutrients in dairy: calcium, vitamin D, Vitamin A, B12, riboflavin, and phosphorus.
In January 2021, Good Mood unveiled a new brand of delicious lactose-free milk in Chicago to bring real dairy taste back to consumers without digestion consequences; made with ultra-filtration, the new brand brings smooth, creamy, rich flavor and contains 25% less sugar than the leading lactose-free milk.
North America Flavored Milk Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Dairy Based
5.1.2 Plant Based
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 By Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle S.A
6.4.2 The Hershey Company
6.4.3 The Farmer's Cow
6.4.4 Oakhurst
6.4.5 Dean Food Company
6.4.6 Fairlife, LLC
6.4.7 Saputo Inc
6.4.8 Agropur Dairy Cooperative
6.4.9 Mondelz International
6.4.10 The Kraft Heinz Company
6.4.11 Danone
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
North America Flavored Milk Industry Segmentation
Flavored milk is a sweetened dairy drink made with milk, sugar, flavorings, and sometimes food colorings. The North America Flavored Milk Market is segmented into Dairy-based and Plant-based. Based on Distribution Channel, the market is segmented into supermarkets/ Hypermarkets, Convenience Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels. Based on Geography United States, Mexico, Canada, Rest of North America. The report offers market size and forecasts for the market in value (USD million) for all the above segments.
| By Type | |
| Dairy Based | |
| Plant Based |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialist Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Flavored Milk Market Research FAQs
How big is the North America Flavored Milk Market?
The North America Flavored Milk Market size is expected to reach USD 121.18 billion in 2024 and grow at a CAGR of 2.96% to reach USD 140.21 billion by 2029.
What is the current North America Flavored Milk Market size?
In 2024, the North America Flavored Milk Market size is expected to reach USD 121.18 billion.
Who are the key players in North America Flavored Milk Market?
Nestle S.A, Dean Food Company, The Hershey Company, Fairlife LLC and Danone are the major companies operating in the North America Flavored Milk Market.
What years does this North America Flavored Milk Market cover, and what was the market size in 2023?
In 2023, the North America Flavored Milk Market size was estimated at USD 117.70 billion. The report covers the North America Flavored Milk Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Flavored Milk Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Flavored Milk Industry Report
Statistics for the 2024 North America Flavored Milk market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Flavored Milk analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
