Market Share of North America Fitness Ring Industry
The North American fitness ring market is fragmented, with the presence of several global and local market vendors. Players in the market are adopting strategies such as partnerships, innovations, mergers, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
- In June 2024, Oura unveiled its latest retail expansion by announcing the sale of its smart rings on Amazon, capitalizing on the burgeoning health and wellness wearable market. U.S. shoppers can now access Oura's complete range of rings and accessories through the company's dedicated brand store on Amazon. Additionally, Oura offers sizing kits, ensuring customers find their perfect fit. To further incentivize, customers receive a discount equivalent to the cost of the sizing kit upon purchase.
North America Fitness Ring Market Leaders
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Fitbit (Google Inc.))
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Ultrahuman Healthcare Private Limited
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Oura Health Oy
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Movano Health
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Ringly Inc.
*Disclaimer: Major Players sorted in no particular order
