Market Trends of North America Fermented Ingredient Industry
Increase in Demand for Fermented Functional Beverage
Functional beverage, which has its origin in Japan, has now become an integral part of the beverage market in the North America followed by European markets. This is due to specific nutritional benefits that are available in functional beverages that can positively affect the consumers’ health, which may be difficult to obtain through a regular diet. Non-alcoholic fermented functional cereal beverages, which were popular only in Asia-Pacific region in the past, are now witnessing a huge growth-potential, worldwide. This is due to changes in consumer preference in favour of fermented functional beverages, as they are considered to be safe and effective meal replacements.
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United States and Canada Witness a Significant Growth in Fermented Ingredients Market
Developed countries, such as the United States and Canada are expected to drive the demand for fermented ingredients in North America during the forecast period, owing to rising demand for high-quality food and personal care products in the countries. Moreover, in addition to beverages, dairy’s clean-label ingredients are popping up in applications, such as soups, snacks, and dips, which is expected to influence the sales of fermented ingredients in the North American region. In North America, the Japanese firm, Ajinomoto holds a significant market share in the amino acid market, whereas, DSM and BASF also hold substantial shares in the fermented ingredient market.
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