Market Trends of North America Fat Replacers Industry
This section covers the major market trends shaping the North America Fat Replacers Market according to our research experts:
Increased Application in Bakery and Confectionery
Fat replacers are extensively used in bakery & confectionery products, not only for the health benefits but also for functional benefits. They act as an emulsifier, providing cohesiveness, tenderizing, carrying flavor, replacing shortening, preventing the food from going stale, preventing starch retrogradation, and for conditioning dough. There is a high potential for the use of fat replacers, in bakery & confectionery as consumers are looking for products low in calories and less fat content and fat replacers offer functional benefits in the bakery & confectionery segment such as the provision of texture and gloss, emulsification and prevention of sticky texture. Moreover, these fat replacers also help in carrying the flavor, color, and vitamins in the food.
United States Dominates the Market
The United States continues to have the largest market share for fat replacers followed by Mexico and Canada. Due to the rising prevalence of cardiovascular diseases and obesity, consumers are switching to a low-fat diet. It has been found that over 60% of Americans are cutting back on food products high in saturated fats, which is a major factor for stable growth of fat replacers market in the United States. Fat replacers market continues to grow owing to the demand for enhanced flavors, and processing advantages for manufacturers. Regulatory support and government initiatives to reduce fat content in food and beverages are consequently increasing demand for fat replacers.
