How big is the North America Energy Drinks Market?

The North America Energy Drinks Market size is expected to reach USD 21.31 billion in 2024 and grow at a CAGR of 3.09% to reach USD 25.58 billion by 2030. Read More

What is the current North America Energy Drinks Market size?

In 2024, the North America Energy Drinks Market size is expected to reach USD 21.31 billion. Read More

Who are the key players in North America Energy Drinks Market?

Congo Brands, Living Essentials, LLC, Monster Beverage Corporation, PepsiCo, Inc. and Red Bull GmbH are the major companies operating in the North America Energy Drinks Market. Read More

Which segment has the biggest share in the North America Energy Drinks Market?

In the North America Energy Drinks Market, the Traditional Energy Drinks segment accounts for the largest share by soft drink type. Read More

Which country has the biggest share in the North America Energy Drinks Market?

In 2024, United States accounts for the largest share by country in the North America Energy Drinks Market. Read More

What years does this North America Energy Drinks Market cover, and what was the market size in 2023?

In 2023, the North America Energy Drinks Market size was estimated at 21.31 billion. The report covers the North America Energy Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Energy Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030. Read More

North America Energy Drinks Market Size & Share Analysis - Industry Research Report

North America Energy Drinks Market Size

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North America Energy Drinks Market Summary

Icons	Lable	Value
	Study Period	2018 - 2030
	Market Size (2024)	USD 21.31 Billion
	Market Size (2030)	USD 25.58 Billion
	Largest Share by Soft Drink Type	Traditional Energy Drinks
	CAGR (2024 - 2030)	3.09 %
	Largest Share by Country	United States
	Market Concentration	High
Major Players

*Disclaimer: Major Players sorted in alphabetical order.

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North America Energy Drinks Market Analysis

The North America Energy Drinks Market size is estimated at 21.31 billion USD in 2024, and is expected to reach 25.58 billion USD by 2030, growing at a CAGR of 3.09% during the forecast period (2024-2030).

21.31 Billion

Market Size in 2024 (USD)

25.58 Billion

Market Size in 2030 (USD)

2.58 %

CAGR (2018-2023)

3.09 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

42.78 %

value share, Traditional Energy Drinks, 2023

Heavy investment and sponsorships by active players together with familiarity with the taste profile and brand recognition, contribute to segment growth in the market.

Fastest-growing segment by Soft Drink Type

4.63 %

Projected CAGR, Natural/Organic Energy Drinks, 2024-2030

Rising concerns related to potential health risks linked to excessive consumption of artificial and synthetic components, fuel the demand for organic and natural alternatives.

Leading Market Player

33.61 %

market share, Red Bull GmbH, 2022

Red Bull's emphasis on lifestyle branding and association with extreme sports and social events, the company has been able to retain a high level of customer loyalty.

Largest Segment by Country

89.67 %

value share, United States, 2023

Energy drinks containing caffeine and sugar content are marketed as quick and convenient solutions to combat fatigue and boost alertness, contributing to the high consumption.

Fastest-growing segment by Country

5.83 %

Projected CAGR, Canada, 2024-2030

Individuals involved in fitness and sports, seeking ways to improve performance and endurance for quick boost, thus contributing the the sale of energy drinks in the country.

Rising demand for clean-label and sugar-free energy drinks is propelling the sales of the segment

Energy drinks rapidly gained popularity among consumers in North America, especially those from the millennial and Gen Z populations. Energy drinks claim to increase energy while enhancing mental alertness and physical performance by providing consumers with 70 to 250 milligrams of caffeine per container, allowing Americans to work longer. As a result, the sales value of energy drinks in North America registered a growth rate of 5.6% by value from 2021 to 2023. Traditional energy drinks account for the largest share, with popular brands like Red Bull and Monster serving energy drinks.
Also, there is a growing demand for clean-label products and a rising awareness of healthy food, as Americans are increasingly consuming energy drinks that are nutrient-rich, sugar-free, and organic. As of 2022, more than 37% of consumers in the United States preferred clean-label products, including energy drinks. Guru turned the energy drink industry on its head with the release of their organic, plant-based energy beverage, which is plant-based and filled with nootropic components that include vitamins, minerals, and herbs. Furthermore, No Sugar Company, in 2022, announced the launch of a line of natural energy, naturally caffeinated, and plant-based energy drinks named Joyburst.
Among the energy drinks category, sugar-free/low-calorie energy drinks are expected to be the fastest-growing energy drink type in the North American states, registering a value CAGR of 5.74% from 2024 to 2030. The growth is aided by growing awareness among consumers to limit the consumption of sugar content due to increased diabetic concerns. There were over 37.3 million diabetic people in 2022 within the United States, which holds a prominent share in North America.

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The surging participation of youth in outdoor activities and recreational pursuits is driving the demand for energy drinks

The North American energy drinks market is growing rapidly, with sales value increasing at 6.37% over 2021-2023. Consumers in the region are increasingly demanding energy drink offerings, and manufacturers are responding with new and innovative products. During 2022-23, popular brands like Red Bull, Monster, VPX, Rockstar, and Reign consistently launched a variety of energy drink offerings to attract customers.
The United States occupies the largest market share in the North American energy drinks market, which can be due to the larger number of people in the country engaging in a variety of high-intensity physical activities like hiking, cycling, running, and other sports activities. Hiking is voted the most popular outdoor activity in the country, with approximately 60 million people participating in hiking as of 2022 and 881,000 people newly added. Apart from improving heart and brain function, along with increasing energy levels, the beverages contain caffeine, which helps increase alertness and attention, necessary attributes for activities like hiking.
Canada is expected to be the fastest-growing country, apart from the Rest of North America, with a CAGR of 5.81% by value during 2024-2030. This growth trajectory is underpinned by a growing youth demographic driven by rising education and job prospects. As of 2022, almost 65% of the Canadian population was in the age group of 15-64 years, which is expected to propel the market's growth, along with a high rate of participation in sports and other recreational activities.

North America Energy Drinks Market Trends

The growing need for instant boost and alertness, especially among youngsters fuels the demand for energy drink

The prevelance of energy drink consumption is around 42% among the university students in America. Around two thirds of energy drink consumers in North America are between 13–35 years old of which men account for two thirds of the market.
Consumers are looking for energy drinks made with natural or plant-based ingredients. This trend aligns with the broader movement toward healthier and cleaner products.
An energy drink containing 20 milligrams of caffeine per 100 milliliters or more is taxed at 25%. The high price of the product will negatively effects the sales in the region.
Health-conscious consumers often seek energy drinks with lower sugar content or those labeled as "sugar-free" or "reduced sugar." High sugar intake is associated with various health issues, including obesity and diabetes.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

The inclusion of functional ingredients like vitamins and antioxidants appeals to consumer inclined towards wellness and holistic health

Red Bull positions itself as a lifestyle brand associated with extreme sports, adventure, and high energy

North America Energy Drinks Industry Overview

The North America Energy Drinks Market is fairly consolidated, with the top five companies occupying 70.08%. The major players in this market are Congo Brands, Living Essentials, LLC, Monster Beverage Corporation, PepsiCo, Inc. and Red Bull GmbH (sorted alphabetically).

North America Energy Drinks Market Leaders

Congo Brands
Living Essentials, LLC
Monster Beverage Corporation
PepsiCo, Inc.
Red Bull GmbH

North America Energy Drinks Market Concentration

Other important companies include Aje Group, DAS Labs LLC, N.V.E. Pharmaceuticals, Seven & I Holdings Co., Ltd., The Coca-Cola Company, Woodbolt Distribution, LLC, Zevia LLC.

*Disclaimer: Major Players sorted in alphabetical order.

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North America Energy Drinks Market News

July 2023: Monster Beverage Corporation announced that its subsidiary, Blast Asset Acquisition LLC, completed its acquisition of substantially all of the assets of Vital Pharmaceuticals, Inc. and certain of its affiliates (collectively, “Bang Energy”) for approximately USD 362 million. The acquired assets include Bang Energy beverages and a beverage production facility in Phoenix, Arizona.
July 2023: WWE and Nutrabolt, owner of the C4 brand, announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
July 2023: The Los Angeles-based company Zevia LLC is considering getting a new distribution partner to expand its base business from selling multi-packs in grocery stores to selling single-serve cold beverages in c-stores.

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North America Energy Drinks Market Report - Table of Contents

EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1. 1.1. Study Assumptions & Market Definition
2. 1.2. Scope of the Study
3. 1.3. Research Methodology
2. KEY INDUSTRY TRENDS
1. 2.1. Consumer Buying Behaviour
2. 2.2. Innovations
3. 2.3. Brand Share Analysis
4. 2.4. Regulatory Framework
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
1. 3.1. Soft Drink Type
  1. 3.1.1. Energy Shots
  2. 3.1.2. Natural/Organic Energy Drinks
  3. 3.1.3. Sugar-free or Low-calories Energy Drinks
  4. 3.1.4. Traditional Energy Drinks
  5. 3.1.5. Other Energy Drinks
2. 3.2. Packaging Type
  1. 3.2.1. Glass Bottles
  2. 3.2.2. Metal Can
  3. 3.2.3. PET Bottles
3. 3.3. Distribution Channel
  1. 3.3.1. Off-trade
    1. 3.3.1.1. Convenience Stores
    2. 3.3.1.2. Online Retail
    3. 3.3.1.3. Supermarket/Hypermarket
    4. 3.3.1.4. Others
  2. 3.3.2. On-trade
4. 3.4. Country
  1. 3.4.1. Canada
  2. 3.4.2. Mexico
  3. 3.4.3. United States
  4. 3.4.4. Rest of North America
4. COMPETITIVE LANDSCAPE
1. 4.1. Key Strategic Moves
2. 4.2. Market Share Analysis
3. 4.3. Company Landscape
4. 4.4. Company Profiles
  1. 4.4.1. Aje Group
  2. 4.4.2. Congo Brands
  3. 4.4.3. DAS Labs LLC
  4. 4.4.4. Living Essentials, LLC
  5. 4.4.5. Monster Beverage Corporation
  6. 4.4.6. N.V.E. Pharmaceuticals
  7. 4.4.7. PepsiCo, Inc.
  8. 4.4.8. Red Bull GmbH
  9. 4.4.9. Seven & I Holdings Co., Ltd.
  10. 4.4.10. The Coca-Cola Company
  11. 4.4.11. Woodbolt Distribution, LLC
  12. 4.4.12. Zevia LLC
5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
6. APPENDIX
1. 6.1. Global Overview
  1. 6.1.1. Overview
  2. 6.1.2. Porter’s Five Forces Framework
  3. 6.1.3. Market Dynamics (DROs)
2. 6.2. Sources & References
3. 6.3. List of Tables & Figures
4. 6.4. Primary Insights
5. 6.5. Data Pack
6. 6.6. Glossary of Terms

List of Tables & Figures

Figure 1:
CONSUMER BUYING BEHAVIOUR

Figure 2:
INNOVATIONS

Figure 3:
BRAND SHARE ANALYSIS

Figure 4:
VOLUME OF ENERGY DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030

Figure 5:
VALUE OF ENERGY DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030

Figure 6:
VOLUME OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, LITRES, NORTH AMERICA, 2018 - 2030

Figure 7:
VALUE OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, USD, NORTH AMERICA, 2018 - 2030

Figure 8:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 9:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 10:
VOLUME OF ENERGY SHOTS MARKET, LITRES, NORTH AMERICA, 2018 - 2030

Figure 11:
VALUE OF ENERGY SHOTS MARKET, USD, NORTH AMERICA, 2018 - 2030

Figure 12:
VALUE SHARE OF ENERGY SHOTS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030

Figure 13:
VOLUME OF NATURAL/ORGANIC ENERGY DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030

Figure 14:
VALUE OF NATURAL/ORGANIC ENERGY DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030

Figure 15:
VALUE SHARE OF NATURAL/ORGANIC ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030

Figure 16:
VOLUME OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030

Figure 17:
VALUE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030

Figure 18:
VALUE SHARE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030

Figure 19:
VOLUME OF TRADITIONAL ENERGY DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030

Figure 20:
VALUE OF TRADITIONAL ENERGY DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030

Figure 21:
VALUE SHARE OF TRADITIONAL ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030

Figure 22:
VOLUME OF OTHER ENERGY DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030

Figure 23:
VALUE OF OTHER ENERGY DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030

Figure 24:
VALUE SHARE OF OTHER ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030

Figure 25:
VOLUME OF ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, NORTH AMERICA, 2018 - 2030

Figure 26:
VALUE OF ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, NORTH AMERICA, 2018 - 2030

Figure 27:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 28:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 29:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, NORTH AMERICA, 2018 - 2030

Figure 30:
VALUE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, NORTH AMERICA, 2018 - 2030

Figure 31:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030

Figure 32:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, NORTH AMERICA, 2018 - 2030

Figure 33:
VALUE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, NORTH AMERICA, 2018 - 2030

Figure 34:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030

Figure 35:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, NORTH AMERICA, 2018 - 2030

Figure 36:
VALUE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, NORTH AMERICA, 2018 - 2030

Figure 37:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030

Figure 38:
VOLUME OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030

Figure 39:
VALUE OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030

Figure 40:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 41:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 42:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, NORTH AMERICA, 2018 - 2030

Figure 43:
VALUE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, NORTH AMERICA, 2018 - 2030

Figure 44:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 45:
VOLUME SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 46:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, NORTH AMERICA, 2018 - 2030

Figure 47:
VALUE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, NORTH AMERICA, 2018 - 2030

Figure 48:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030

Figure 49:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, NORTH AMERICA, 2018 - 2030

Figure 50:
VALUE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, NORTH AMERICA, 2018 - 2030

Figure 51:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030

Figure 52:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, NORTH AMERICA, 2018 - 2030

Figure 53:
VALUE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, NORTH AMERICA, 2018 - 2030

Figure 54:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030

Figure 55:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030

Figure 56:
VALUE OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030

Figure 57:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030

Figure 58:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030

Figure 59:
VALUE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, NORTH AMERICA, 2018 - 2030

Figure 60:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030

Figure 61:
VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030

Figure 62:
VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030

Figure 63:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 64:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 65:
VOLUME OF ENERGY DRINKS MARKET, LITRES, CANADA, 2018 - 2030

Figure 66:
VALUE OF ENERGY DRINKS MARKET, USD, CANADA, 2018 - 2030

Figure 67:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030

Figure 68:
VOLUME OF ENERGY DRINKS MARKET, LITRES, MEXICO, 2018 - 2030

Figure 69:
VALUE OF ENERGY DRINKS MARKET, USD, MEXICO, 2018 - 2030

Figure 70:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030

Figure 71:
VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030

Figure 72:
VALUE OF ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030

Figure 73:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030

Figure 74:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030

Figure 75:
VALUE OF ENERGY DRINKS MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030

Figure 76:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030

Figure 77:
MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2020 - 2023

Figure 78:
MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2020 - 2023

Figure 79:
VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022

North America Energy Drinks Industry Segmentation

Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.

Energy drinks rapidly gained popularity among consumers in North America, especially those from the millennial and Gen Z populations. Energy drinks claim to increase energy while enhancing mental alertness and physical performance by providing consumers with 70 to 250 milligrams of caffeine per container, allowing Americans to work longer. As a result, the sales value of energy drinks in North America registered a growth rate of 5.6% by value from 2021 to 2023. Traditional energy drinks account for the largest share, with popular brands like Red Bull and Monster serving energy drinks.
Also, there is a growing demand for clean-label products and a rising awareness of healthy food, as Americans are increasingly consuming energy drinks that are nutrient-rich, sugar-free, and organic. As of 2022, more than 37% of consumers in the United States preferred clean-label products, including energy drinks. Guru turned the energy drink industry on its head with the release of their organic, plant-based energy beverage, which is plant-based and filled with nootropic components that include vitamins, minerals, and herbs. Furthermore, No Sugar Company, in 2022, announced the launch of a line of natural energy, naturally caffeinated, and plant-based energy drinks named Joyburst.
Among the energy drinks category, sugar-free/low-calorie energy drinks are expected to be the fastest-growing energy drink type in the North American states, registering a value CAGR of 5.74% from 2024 to 2030. The growth is aided by growing awareness among consumers to limit the consumption of sugar content due to increased diabetic concerns. There were over 37.3 million diabetic people in 2022 within the United States, which holds a prominent share in North America.

Soft Drink Type
		Energy Shots
		Natural/Organic Energy Drinks
		Sugar-free or Low-calories Energy Drinks
		Traditional Energy Drinks
		Other Energy Drinks

Packaging Type
		Glass Bottles
		Metal Can
		PET Bottles

Distribution Channel

Off-trade
	Convenience Stores
	Online Retail
	Supermarket/Hypermarket
	Others

On-trade

Country
		Canada
		Mexico
		United States
		Rest of North America

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Market Definition

Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity

Keyword	Definition
Carbonated Soft Drinks	Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola	Standard Cola is defined as the original flavor of cola soda.
Diet Cola	A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates	A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice	Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice	Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice)	Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice)	Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates	Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee	Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee	An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee	Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea	Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea	Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea	Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea	Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink	A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks	Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink	Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks	Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots	A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink	Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic	Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic	Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic	Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water	Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks	Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade	The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade	Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store	A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store	A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail	Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging	Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle	PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans	Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups	Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z	A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial	Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine	Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs	It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café	It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go	It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration	The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine	A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store	A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label	Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine	An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport	Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training	It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life	The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda	Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer	Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda	A carbonated soft drink flavoured with vanilla.
Dairy-Free	A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks	Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.

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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms