Market Share of North America Energy Bar Industry
The North American energy bar market is fragmented, and the key players include General Mills Inc., The Kellogg Company, Mars Incorporated, Probar LLC, and Mondelez International Inc., among others. The major strategies adopted by the major companies are new product development, mergers and acquisitions, and partnerships. Innovative product launches and clean-label ingredients are the various strategies adopted by these players. Private-label brands provide tough competition to the existing players with their flavored product offerings. In fact, many regional, global, and local players are offering their products through online distribution channels in order to tap the market opportunity. For instance, in August 2021, Fitsport Nutrition Foods, a Hyderabad-based company, ventured into the highly competitive energy bar market in the United States by launching its energy bars and protein bars on Amazon United States.
North America Energy Bar Market Leaders
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General Mills Inc
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The Kellogg Company
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Mars, Incorporated
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Mondelez International Inc.
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Probar LLC
*Disclaimer: Major Players sorted in no particular order
