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North America E-Commerce Packaging Market Size (2024 - 2029)

The North America e-commerce packaging market is experiencing significant growth driven by the increasing online purchasing behavior of consumers, which is reshaping product design, packaging, and delivery systems. This expansion is further fueled by technological advancements in packaging materials, focusing on performance, cost, and sustainability. The COVID-19 pandemic has accelerated the demand for e-commerce packaging as consumers shift towards online shopping for essential goods, thereby increasing the market size for packaging manufacturers in the region.

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Market Size of North America E-Commerce Packaging Industry

north america
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 12.50 %
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

North America E-Commerce Packaging Market Analysis

North America E-commerce packaging market is expected to reach 12.5% during the forecast period (2021 - 2026). The rapidly increasing growth in the online purchasing behavior of consumers drives changes right from product design, to packages change, picking, fulfillment, and shipping. Product protection is considered as one of the most important issues.

  • The exponential growth of e-commerce, combined with the technological advancements in the packaging material options, is primarily changing the way most of the companies are choosing the right solution. The main consideration points are the performance, cost considerations driven by material improvements, packaging needs, delivery systems that create on-demand packaging, and sustainability.
  • In the United States, e-commerce continues to grow at a dramatic pace, putting pressure on traditional retail. Consumers spent USD 601.75 billion online in 2019, up by 14.9% from USD 523.64 billion the prior year, according to the US Department of Commerce. That was a relatively higher growth rate than 2018 when online sales reported by the Commerce Department rose by 13.6% Y-o-Y. Additionally, sales of consumer-packaged goods, long confined to traditional retail channels, are exploding online, with growth rates, in many cases, in excess of 50% Y-o-Y.
  • With the outbreak of COVID-19, the demand for e-commerce packaging in the region is witnessing a significant increase, due to the increasing demand for medicine, food, and other essential goods. The market demand for e-commerce packaging manufacturers will only grow, with people increasingly leaving the house only for essential purchases, i.e., groceries or medication, and many are turning to e-commerce for their retail needs.
  • According to Adobe's Digital Economy Index's latest data, the US e-commerce increased by 49% in April, FY 2020, compared to the baseline period in early March before shelter-in-place restrictions came into effect. Online grocery helped drive the increase in revenues, with a 110% boost in daily sales between March and April. Meanwhile, electronic sales were up by 58%, and book sales have doubled.

North America E-Commerce Packaging Industry Segmentation

E-commerce packaging includes primary and secondary packaging made from different materials, in various shapes, for several products. The scope of the report on the North American e-commerce packaging market is limited to different material types, product types, and end-user industry applications of a wide range of e-commerce products. The study also covers the impact of COVID-19 on the market.

By Material Type
Plastic
Corrugated Board
Paper
Other Material Types
By Product Type
Boxes
Protective Packaging-based Products
Other Product Types
By End User Industry
Fashion and Apparel
Consumer Electronics
Food and Beverage
Personal Care Products
Other End User Industries
By Country
United States
Canada
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North America E-Commerce Packaging Market Size Summary

The North America e-commerce packaging market is experiencing significant transformation driven by the rapid growth of online shopping and advancements in packaging technologies. This evolution is reshaping various aspects of the supply chain, including product design, packaging, fulfillment, and shipping processes. The increasing emphasis on product protection and sustainability is influencing companies to adopt innovative packaging solutions that balance performance and cost-effectiveness. The market is witnessing a surge in demand, particularly due to the COVID-19 pandemic, which has accelerated the shift towards e-commerce for essential goods. This shift is prompting companies to explore new materials and designs that cater to the growing consumer preference for sustainable packaging options.

In the United States, the e-commerce sector is expanding rapidly, with traditional retail facing significant challenges. The demand for consumer electronics and other goods is driving the need for protective packaging solutions, particularly those utilizing plastics for their efficiency and cost-effectiveness. Companies like Sealed Air Corporation and Coveris are leading the charge in developing sustainable packaging materials, such as recycled content and compostable options. The market is moderately fragmented, with numerous players vying for a competitive edge through innovation in design and technology. As consumers become more environmentally conscious, brands are increasingly adopting sustainable practices, such as Amazon's Frustration-Free Packaging initiative, which aims to reduce packaging waste and promote recyclability.

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North America E-Commerce Packaging Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Sustained Rise in Volume of Consumer Shipments

      2. 1.1.2 Key Product and Material Innovations, Coupled with Growing Emphasis on Gaining Competitive Advantage Through Packaging

      3. 1.1.3 Growing Demand for Luxury Packaging

    2. 1.2 Market Challenges

      1. 1.2.1 Material-specific Regulations on Use of Plastic, and Relative Lack of Exposure on Good Manufacturing Practices

    3. 1.3 Key Case Studies and Implementation of Use Cases Related to Innovations in E-commerce Packaging

    4. 1.4 Impact of COVID-19 on the E-commerce and Packaging Industries

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Material Type

      1. 2.1.1 Plastic

      2. 2.1.2 Corrugated Board

      3. 2.1.3 Paper

      4. 2.1.4 Other Material Types

    2. 2.2 By Product Type

      1. 2.2.1 Boxes

      2. 2.2.2 Protective Packaging-based Products

      3. 2.2.3 Other Product Types

    3. 2.3 By End User Industry

      1. 2.3.1 Fashion and Apparel

      2. 2.3.2 Consumer Electronics

      3. 2.3.3 Food and Beverage

      4. 2.3.4 Personal Care Products

      5. 2.3.5 Other End User Industries

    4. 2.4 By Country

      1. 2.4.1 United States

      2. 2.4.2 Canada

North America E-Commerce Packaging Market Size FAQs

The North America E-Commerce Packaging Market is projected to register a CAGR of 12.5% during the forecast period (2024-2029)

Amcor PLC, International Paper Company, Georgia-Pacific LLC, Sealed Air Corporation and Mondi PLC are the major companies operating in the North America E-Commerce Packaging Market.

North America E-Commerce Packaging Market Report Snapshots

North America E-Commerce Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)