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North America E-Commerce Apparel Market Size (2024 - 2029)

The North America e-commerce apparel market is experiencing significant growth, driven by factors such as rising per capita income, favorable demographics, and a shift towards branded products. The evolving fashion trends and the dynamic e-commerce landscape are key contributors to the market's expansion. The integration of innovative designs, effective marketing strategies, and user-friendly mobile applications has enhanced customer engagement and facilitated easier ordering processes. The increased use of smartphones and the rollout of 5G networks have further streamlined the shopping experience. Additionally, the market is benefiting from the growing trend of online clothing sales, as consumers increasingly prefer the convenience of shopping through digital devices. The e-commerce sports apparel segment is also poised for substantial growth, fueled by heightened health consciousness and the expansion of established sports brands' online presence.

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Market Size of North America E-Commerce Apparel Industry

North America E-Commerce Apparel Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 8.10 %
Market Concentration Low

Major Players

North America E-Commerce Apparel Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America E-Commerce Apparel Market Analysis

The North America e-commerce apparel market was valued at USD 111.19 billion for the current year and is projected to register a CAGR of 8.10% over the next five years.

  • The rising per capita income, the favorable demographics, and the shift in preference for branded products are projected to drive the demand for the market. The changing fashion trends and the evolving e-commerce landscape across brands have been the key factor for the booming e-commerce apparel market. Innovative designs, preferable fashion choices, and good marketing strategies are an advantage to the e-commerce apparel industry. Moreover, e-commerce apparel companies have customized mobile applications to showcase their products with all the required specifications, making customers place orders easily. The increased use of smartphones and the implementation of the 5G network for connectivity make the process flexible and flawless. The region has educated and digitally driven audiences. Due to the prominence of social media applications, marketing possibilities are abundant nowadays, which aids in propelling the e-commerce apparel market toward growth trajectories in the region.
  • Furthermore, online clothing sales have increased significantly in recent years as consumers transformed more into comfortably shopping for clothing through their laptops and mobile devices. In addition, sustainable online shopping is also gaining attention. For instance, in April 2022, SHEIN, a leading online retailer of fashion apparel, announced the launch of evoluSHEIN, a new clothing line that was designed to make purposeful products accessible to its customers. The company claims that evoluSHEIN clothing features recycled polyester, a fiber obtained from plastic waste.
  • Additionally, the market opportunities concerning this market include e-commerce sports apparel since there is an increase in health consciousness and an increase in fitness activities among customers, such as gym, yoga, running, etc., among consumers drive the market. Also, established sports companies have expanded their online presence subsequent to discovering the possibilities of e-commerce. Numerous well-known sports apparel companies associate with major online retailers or have dedicated e-commerce platforms, making their products readily available to customers. Therefore, the e-commerce sports apparel market is expected to gain significant market growth during the forecast period.

North America E-Commerce Apparel Industry Segmentation

E-Commerce apparel includes the buying and selling of fashion and apparel products online, specifically through e-commerce platforms. 

The North America e-commerce apparel market is segmented by product type, end-user, platform type, and geography. Based on product type, the market is segmented into formal wear, casual wear, sportswear, nightwear, and other types. Based on end users, the market is segmented into men, women, and kids/children. Based on platform type, the market is segmented into third-party retailers and the company's own website. The study also covers the analysis of major regions, such as the United States, Canada, Mexico, and the Rest of North America. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

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North America E-Commerce Apparel Market Size Summary

The North America e-commerce apparel market is experiencing significant growth, driven by factors such as rising per capita income, favorable demographics, and a shift towards branded products. The evolving fashion trends and the dynamic e-commerce landscape have been pivotal in propelling this market forward. Companies in this sector are leveraging innovative designs, strategic marketing, and customized mobile applications to enhance customer engagement and streamline the shopping experience. The increased adoption of smartphones and the rollout of 5G networks have further facilitated seamless online shopping. The region's digitally savvy and educated population, coupled with the extensive reach of social media, has created abundant marketing opportunities, contributing to the market's expansion.

The market is also witnessing a surge in online clothing sales as consumers increasingly prefer the convenience of shopping from their devices. Sustainable shopping practices are gaining traction, with brands like SHEIN introducing eco-friendly product lines. The growing interest in e-commerce sports apparel, fueled by increased health consciousness and fitness activities, presents additional growth opportunities. Established sports brands are expanding their online presence, capitalizing on the e-commerce boom. The preference for online shopping is further bolstered by the benefits of home delivery, product comparisons, and a wide assortment of choices. The emphasis on sustainable and ethical fashion is reshaping consumer preferences, with e-commerce platforms offering ethically sourced apparel. Social commerce and digital marketing strategies are enhancing brand visibility and customer trust, driving further growth in the market.

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North America E-Commerce Apparel Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increased Internet Usage and Effortless Shopping Experience

      2. 1.1.2 Growing Consumer Inclination Towards Appearance and Latest Fashion

    2. 1.2 Market Restraints

      1. 1.2.1 Robust Offline Retail Channel Penetration

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Formal Wear

      2. 2.1.2 Casual Wear

      3. 2.1.3 Sportswear

      4. 2.1.4 Nightwear

      5. 2.1.5 Other Types

    2. 2.2 End User

      1. 2.2.1 Men

      2. 2.2.2 Women

      3. 2.2.3 Kids/Children

    3. 2.3 Platform Type

      1. 2.3.1 Third Party Retailer

      2. 2.3.2 Company's Own Website

    4. 2.4 Region

      1. 2.4.1 United States

      2. 2.4.2 Canada

      3. 2.4.3 Mexico

      4. 2.4.4 Rest of North America

North America E-Commerce Apparel Market Size FAQs

The North America E-Commerce Apparel Market is projected to register a CAGR of 8.10% during the forecast period (2024-2029)

Ralph Lauren Corporation, VF Corporation, PVH Corp, Inditex and Fast Retailing are the major companies operating in the North America E-Commerce Apparel Market.

North America E-Commerce Apparel Market Report Snapshots

North America E-Commerce Apparel Market - Growth, Trends, and Forecasts (2024 - 2029)