Market Trends of North America E-Cigarettes Industry
This section covers the major market trends shaping the North America E-Cigarettes Market according to our research experts:
Rising consumption by the young population
The usage of e-cigarettes among youth and young adults in the region is rising at an alarming rate owing to the availability of a vast selection of brands and flavors on online stores. They find e-cigarettes trendy and are attracted by the various aspects such as, compact designs which offer concealability, availability of a large assortment of flavors, and the flavored/odorless aerosol exhaled which make it hard to detect. One of the popular brands among the demographic is JUUL, a brand of e-cigarette that is shaped like a USB flash drive.
Implementation of The Tobacco and Vaping Products Act (TVPA) in Canada
The Tobacco and Vaping Products Act (TVPA) establishes a nationalized framework for regulating vaping products, in addition to governing how tobacco products are to be produced, labeled, promoted, and sold in the country. This move aims at improving the accessibility of vaping products such as e-cigarettes with nicotine to adults in order to shift their focus from traditional tobacco products and to curb the sale of vaping and tobacco products to minors. JUUL Labs, Inc. a prominent manufacturer of vaping products such as e-cigarettes entered Canada soon after the TVPA act was implemented. The company had pilot-tested its new offering in Canada, JUUL C1, a connected device that allows the user to monitor their usage and track the device if lost. This has led to increased consumption of e-cigarettes in the country, region.
