Market Trends of north america dog food Industry
Growing acquisition of dogs from animal shelters and the evolving pet ecosystem are boosting the market’s growth
- Dog adoption is on the rise in North America. Dogs have a higher share than other animals in North America due to the high demand for companionship and dogs' inherent ability to adapt to their owner's routines. This has resulted in an increase in the number of dogs as pets in the region, as developed countries, such as the United States and Canada, witnessed increasing households with dogs as pets. For instance, in 2022, the number of households owning a dog was 65.1 million, and number of households owning a cat was 46.5 million. There were 19% more pet owners in the rural areas of the United States than in urban areas in 2017.
- Small dogs and medium-sized dogs are in high demand. People in the United States living in small apartments are adopting and purchasing dogs weighing between 1 kg and 40 kg. In 2021, dogs with a body weight of less than 11 kg accounted for 47%, and dogs weighing between 11 kg and 18 kg accounted for 31% of the dog population, as smaller dogs require less space compared to large dogs. In 2021, pet parents who considered dogs as family members accounted for 85% of dog owners. This is expected to help in the growth of the dog population as pets in the future.
- Animal shelters are among the key acquisition channels for dog adoption. For instance, in 2020, 38% of dog parents adopted a dog from an animal shelter, whereas 42% purchased from a pet store due to a rise in income levels and the high demand for dogs as companions in big apartments during the pandemic lockdowns.
- Pet humanization and the evolving pet ecosystem are the factors anticipated to help in the growth of the pet population in the region during the forecast period.
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The growing trend of premiumization and willingness to provide their pets with eco-friendly pet care products driving the expenditure rate
- A trend of increase in pet expenditure is witnessed in North America. The rise in pet expenditure is due to the availability of different types of pet food and growing premiumization in the United States and Canada. In North America, dog owners prefer to provide their dogs with premium pet food and are willing to adopt eco-friendly pet care products. For instance, in 2022, more than 50% of pet parents were to provide their pets, including dogs, with eco-friendly pet care products by paying a premium price, and 42% of dog owners are providing dogs with premium pet food.
- Pet parents' highest expenses are on pet food and treats, which are expected to increase during the forecast period. For instance, pet food and snacks accounted for 25.8% of expenses incurred for dogs in the United States (USD 2,908) in 2022. They have the highest share and are projected to increase because pet parents treat their pets as family members and raise awareness about specialized pet food. Pet parents are required to spend more in the initial days of dogs as dogs require services such as pet grooming, veterinary care, and pet training for socialization with other dogs. For instance, pet parents spent USD 70-80 for a grooming session in 2022.
- In Canada, there has been an increase in pet parents providing their pets with gifts and services such as pet grooming, pet boarding, and dog walkers. The pet parents' annual expenditure on these services increased from USD 2,075 in 2018 to USD 2,430 in 2021 because they treat their dogs as companions and family members or children. Premiumization and rising awareness about the benefits of quality food are factors anticipated to have helped in increasing pet expenditure in the region.
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