North America Digestive Health Supplements Market Size (2024 - 2029)

North America Digestive Health Supplements Market Analysis

North America Digestive Health Supplements Market is projected to register a CAGR of 7.5% during the forecast period, 2022-2027.

The consumer shift toward preventive digestive health management practices, owing to the rising healthcare costs and the increasing burden of lifestyle diseases, is the major factor driving the digestive health supplements market in the region. Further, a significant prevalence of gastrointestinal problems, such as heartburn, constipation, and diarrhea, resulted in an increasing number of consumers seeking digestive supplements regularly. For instance, a recent study published by the American College of Gastroenterology states that in the U.S., around 10-15% adult population suffers from IBS (Irritable bowel syndrome) symptoms and it is the most common intestinal disorder diagnosed by the nation's gastroenterologists.

Probiotics are a driving force within the booming digestive health supplement category, followed by enzymes. Probiotics and enzymes are being consumed by people of all age groups. However, the major consumption is observed among millennials, due to the growing awareness regarding health and wellness through multi-channel publicity, which has influenced their consumption pattern to a large extent.

North America Digestive Health Supplements Industry Segmentation

Digestive health supplements are the additional inputs to the diet which help in maintaining gut health and helps to minimize the symptoms of various digestive disorders. These supplements primarily function by helping the body to break down carbohydrates, fats, and proteins, resulting in better absorption of nutrients and digestion of food. The digestive health supplements market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into prebiotics, probiotics, enzymes, and other types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels. Based on geography, the market is segmented into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).