North America Dietary Supplement Market Size (2024 - 2029)

North America Dietary Supplement Market Analysis

The North America Dietary Supplement Market size is estimated at USD 42.31 billion in 2024, and is expected to reach USD 56.89 billion by 2029, growing at a CAGR of 6.10% during the forecast period (2024-2029).

The demand for dietary supplements is increasing across the North American region due to rising consumer inclination toward a healthier lifestyle with the inclusion of macro and micro-nutrients. For instance, according to the International Food Information Council, in 2022, Vitamin C was the second most frequently mentioned nutrient consumed by consumers in the United States to improve their immune function or health, with approximately 60% of respondents citing it. Similarly, 51% consumed vitamin D, while 45% preferred other vitamin and mineral supplements to improve their immune health. Additionally, manufacturers are launching innovative products in different formats, such as powders, chews, and gummies. For instance, in February 2024, NOVOS launched NOVOS Vital, a supplement chew that supports essential organ functions that decline with age. Moreover, companies are introducing dietary supplements with claims of improving skin health. For instance, in November 2023, Neutrogena launched a line of beauty supplement gummies that contain vitamins such as vitamin C, astaxanthin, probiotics, vitamins A, C, and E, zinc, and selenium to provide added benefits to the skin.

North America Dietary Supplement Industry Segmentation

The dietary supplements contain minerals, vitamins, and other substances taken to complement the diet. The North America dietary supplement market is segmented by product type (vitamins and minerals, proteins and amino acids, fatty acids, herbal supplements, enzymes, and others); form (tablets, capsules, powder, gummies, and other forms); distribution channel (pharmacies & drug stores, supermarkets & hypermarkets, online channels, and others); and geography (United States, Canada, Mexico, and Rest of North America). The market sizing has been done in value terms in USD for all the abovementioned segments.