North America Dietary Supplement Market - Growth, Trends and Forecasts (2019-2024)

North America Dietary Supplement Market is segmented by Ingredient (Vitamins, Botanicals, Minerals, Amino Acids, Enzymes, Proteins, and Others), and Geography

Market Snapshot

snapshot
Study Period:

2016-2024

Base Year:

2018

CAGR% (2019-2024):

4.3%

Largest Market:

United States

Fastest Growing Market:

Mexico

Key Players:

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Market Overview

The North America Dietary Supplement Market is forecasted to reach USD 35.5 billion by 2024, witnessing a CAGR of 4.3% during the forecast period (2019 - 2024). 

  • In North America, the increase in sales of dietary supplements is mainly due to the hectic routines and stress level of the consumers, which has led to a rise in lifestyle diseases such as obesity, blood pressure, and diabetes.
  • Vitamins & minerals based dietary supplements are dominating the North America market because of their multiple applications such as nutritional supplements for patients suffering from heart diseases, orthopedic problems; for infants and child nutrition; for sports nutrition; etc.

Scope of the Report

The scope of the North America dietary supplement market includes segmentation of dietary supplement on the basis of ingredients under Vitamins, Botanicals, Minerals, Amino Acids, Enzymes, Proteins, and Others. Further division of dietary supplements has been done as per consumption by end-user under Adult, Infant, Children, Pregnant Woman and Elderly.

By Ingredient
Vitamins
Botanicals
Minerals
Amino Acids
Enzymes
Protein
Other Ingredients
Geography
United States
Canada
Mexico
Rest of North America

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Key Market Trends

Usage of Dietary Supplements in United States

The usage of dietary supplements has grown significantly in the United States since the past decade or so. Notably, in 2018, 75% of adults in the United States had consumed dietary supplements which is an increase of 10% in the past decade. The healthcare expenditure pattern in the country is rising constantly, with a growing aged population, advanced technology, better medical facilities, and a rise in the number of insured people. These factors are driving the dietary supplement market in the country.

trend 1

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Restricted Dietary Requirements in Mexico

Mexico has the highest obese population after the United States, owing to the higher consumption of fatty food and sugar-heavy drinks. Thus, people seek weight loss products and other products, which might assist in the prevention of obesity-related disorders. Moreover, a significant share of the population is prescribed either of low-fat, low-sodium, low-sugar, low-carb, dairy-free and gluten-free diet patterns. To support the lacking nutritional value and to encounter dietary diseases, a large number of people are opting for dietary supplements.

trend2

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Competitive Landscape

Amway Corporation, Pfizer Inc., NBTY, Inc., and Herbalife International are some of the major players in the North America dietary supplement industry. Companies are mainly focusing on strengthening their presence as key players, by integrating their business operations across the value chain and through implementing marketing strategies such as personalized nutrition, new product launches, and vegan dietary supplements.

Major Players

  1. Abbott Laboratories
  2. Amway Corporation
  3. Glanbia, Plc
  4. Bayer AG
  5. DuPont

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Ingredient

      1. 5.1.1 Vitamins

      2. 5.1.2 Botanicals

      3. 5.1.3 Minerals

      4. 5.1.4 Amino Acids

      5. 5.1.5 Enzymes

      6. 5.1.6 Protein

      7. 5.1.7 Other Ingredients

    2. 5.2 Geography

      1. 5.2.1 United States

      2. 5.2.2 Canada

      3. 5.2.3 Mexico

      4. 5.2.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott Laboratories

      2. 6.4.2 The Carlyle Group

      3. 6.4.3 Bayer AG

      4. 6.4.4 GlaxoSmithKline PLC

      5. 6.4.5 Amway Corporation

      6. 6.4.6 Nutraceutics Inc.

      7. 6.4.7 Pfizer Inc.

      8. 6.4.8 Archer Daniels Midland Company

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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