Market Trends of North America Dehydrated Food Industry
This section covers the major market trends shaping the North America Dehydrated Food Market according to our research experts:
Increased Demand for Freeze-Dried Food
Freeze-drying technique or lyophilization helps in food preservation by eliminating 98% of its water content, without the introduction of heat and by inducing pressure of the freeze dryer. This prevents the food from spoilage and maintains most of flavor, color, texture, nutritional value, and aesthetic appeal, when compared to most of the food preservation methods that introduce high temperature. Furthermore, the technique is ideal for fruit and vegetable products, as the freeze-drying technology is mostly suitable for uncooked food products. Large-scale retail outlets, like Target and Walmart, are trying to gain higher market traction by stocking up freeze-dried food products of brands, like Augason Farms. This, in turn, led to the demand for shelf-stable freeze-dried products, such as freeze-dried vegetables and fruits, including strawberries and blueberries, offered by different players in the market.
United States Dominates the Market
Changing consumer preferences toward health based products has been a prime reason for propelling the growth of these naturally derived spray-dried food products. Consumers have been found to shift towards natural cheese, hard cheeses like cheddar and high-end specialty cheeses. The 'organic trend' has already become a mainstream in the country with an increasing demand for spray-dried organic products, such as milk powders, spices, fruit, vegetable, and meat products. Encapsulated spices via spray drying technique are majorly used in dry soup and salad dressing mixes. Consumer willingness towards experimenting with new flavors has generated the demand for ethnic flavor - resulting in new product offerings and a growth prospect for the sales of seasoning, and dressings.
