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North America Confectionery Market Size

The North American confectionery market is projected to experience significant growth, with supermarkets and hypermarkets leading as the primary distribution channels due to their extensive reach and influence on consumer purchasing decisions. Convenience stores also play a crucial role, offering easy access to a variety of products. Online channels are emerging as the fastest-growing segment, driven by high internet penetration and consumer preference for quick delivery options. The market's expansion is supported by a growing consumer base with a penchant for sweets, particularly chocolates, which dominate the market share. Canada and Mexico are also key players, with Canada offering a diverse range of products and Mexico showing rapid growth in confectionery consumption.

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Market Size of north america confectionery Industry

North America Confectionery Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 70.26 Billion
svg icon Market Size (2030) USD 101.76 Billion
svg icon Largest Share by Distribution Channel Supermarket/Hypermarket
svg icon CAGR (2024 - 2030) 6.37 %
svg icon Largest Share by Country United States
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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North America Confectionery Market Analysis

The North America Confectionery Market size is estimated at 70.26 billion USD in 2024, and is expected to reach 101.76 billion USD by 2030, growing at a CAGR of 6.37% during the forecast period (2024-2030).

70.26 Billion

Market Size in 2024 (USD)

101.76 Billion

Market Size in 2030 (USD)

4.81 %

CAGR (2018-2023)

6.37 %

CAGR (2024-2030)

Largest Segment by Confections

47.24 %

value share, Chocolate, 2023

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Chocolate consumption in the region is supported by high demand for innovative flavors, high purchasing power, and consumption patterns of consumers during the study period.

Largest Segment by Distribution Channel

42.48 %

value share, Supermarket/Hypermarket, 2023

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Supermarkets/hypermarkets are the key off-trade distribution channels in the region, as consumers prefer purchasing chocolates, other confectioneries items together.

Fastest-growing Segment by Confections

8.10 %

Projected CAGR, Snack Bar, 2024-2030

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Consumers are replacing traditional snacks with snack bars, which are growing and witnessing an expanding array of flavors and healthy varieties to supplement dietary habits.

Fastest-growing Segment by Distribution Channel

7.55 %

Projected CAGR, Online Retail Store, 2024-2030

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With the high internet penetration, consumers are purchasing confectionery products through online stores, which is anticipated to be the fastest-growing segment.

Leading Market Player

17 %

market share, Mars Incorporated, 2022

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The presence of broad product offerings, along with larger distribution network and a wider presence throughout the region, has made Mars Incorporated a leading market player.

Supermarkets and hypermarkets account for a prominent share, followed by convenience stores, due to the broader reach and easy access to private-label brands

  • Supermarkets and hypermarkets are the largest channels in the North American confectionery market. The channel held the major share of 44% by value in the overall distribution channels segment for North America's confectionery sales in 2023. The proximity factor of these channels in the countries gives them an added advantage of influencing the consumer’s decision to purchase among the large variety of products available in the market. The sales value of confectionery products in supermarkets and hypermarkets increased by 5% in 2023 compared to 2022, and it is anticipated to register a CAGR of 19.7% during 2023-2029 in the region. In 2023, chocolates accounted for the majority share of 51% of the value share of the total confectionery category in these channels.
  • Convenience stores are the second most widely preferred distribution channel after supermarkets and hypermarkets for purchasing confectionery products across North America. The segment acquired a 25% market share in terms of value in 2023. The key factors driving consumer preference for these stores are the broader reach and easy access to private-label brands and the increasing expansion of these channels. As of January 2023, there were 150,174 convenience stores in the United States.
  • Online channels are the fastest-growing distribution channel through which confectionery products are consumed in the region. It is projected to register a growth of 23% by value during the period 2024-2027. Consumers are likely to prefer online channels as they provide quick delivery options. The high internet penetration in the region will likely aid online channels in the forecast period. In 2022, there were 307.2 million internet users in the United States alone.
North America Confectionery Market

The United States accounts for more than an 80% market share mainly due to the high consumption of chocolates, with 81% of the population preferring chocolate in 2022

  • By value, the North American confectionery market observed a growth of 5.29% in 2023 compared to 2021. Further growth is anticipated with the rising volume of consumers with a sweet tooth across the region. In 2023, US consumers were observed to spend an average of USD 144.90 per capita on chocolate. The United States is dominating the North American confectionery market. In 2022, 81% of the US population preferred chocolate. The average American consumed around 9.5 pounds of chocolate in 2022.
  • Canada is considered the second largest country, which was leading the confectionery market in North America in 2023. This is due to the availability of confectioneries in different shapes, sizes, and prices. In 2023, the average selling price of sugar confectionery (hard candy, jelly) was USD 1.25, which ranged to as high as USD 2.87. The availability of confections at varied price ranges enables customers to purchase products according to their preferences.
  • By volume, Mexico is the fastest-growing country in the North American confectionery market. Consumers in Mexico prefer confections as refreshments on a regular basis. In 2023, it was observed that the average consumer spending on chewing gum was 1.8 kg per person. The Rest of North America segment held the least share in the North American confectionery market in 2023. The per capita consumption of chocolate in 2022 in the Rest of North America was 3.2 kg per person.
  • During 2025-2029, the North American confectionery market is expected to grow at a rate of 5.58%. This is mainly due to the rising demand for premium chocolates among consumers in the North American region.

North America Confectionery Industry Segmentation

Chocolate, Gums, Snack Bar, Sugar Confectionery are covered as segments by Confections. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.

  • Supermarkets and hypermarkets are the largest channels in the North American confectionery market. The channel held the major share of 44% by value in the overall distribution channels segment for North America's confectionery sales in 2023. The proximity factor of these channels in the countries gives them an added advantage of influencing the consumer’s decision to purchase among the large variety of products available in the market. The sales value of confectionery products in supermarkets and hypermarkets increased by 5% in 2023 compared to 2022, and it is anticipated to register a CAGR of 19.7% during 2023-2029 in the region. In 2023, chocolates accounted for the majority share of 51% of the value share of the total confectionery category in these channels.
  • Convenience stores are the second most widely preferred distribution channel after supermarkets and hypermarkets for purchasing confectionery products across North America. The segment acquired a 25% market share in terms of value in 2023. The key factors driving consumer preference for these stores are the broader reach and easy access to private-label brands and the increasing expansion of these channels. As of January 2023, there were 150,174 convenience stores in the United States.
  • Online channels are the fastest-growing distribution channel through which confectionery products are consumed in the region. It is projected to register a growth of 23% by value during the period 2024-2027. Consumers are likely to prefer online channels as they provide quick delivery options. The high internet penetration in the region will likely aid online channels in the forecast period. In 2022, there were 307.2 million internet users in the United States alone.
Confections
Chocolate
By Confectionery Variant
Dark Chocolate
Milk and White Chocolate
Gums
By Confectionery Variant
Bubble Gum
Chewing Gum
By Sugar Content
Sugar Chewing Gum
Sugar-free Chewing Gum
Snack Bar
By Confectionery Variant
Cereal Bar
Fruit & Nut Bar
Protein Bar
Sugar Confectionery
By Confectionery Variant
Hard Candy
Lollipops
Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Others
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Country
Canada
Mexico
United States
Rest of North America
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North America Confectionery Market Size Summary

The North American confectionery market is experiencing significant growth, driven by a variety of distribution channels and consumer preferences. Supermarkets and hypermarkets dominate the market, benefiting from their extensive reach and the convenience they offer consumers. These channels have seen a notable increase in sales, particularly in chocolate products, which hold a substantial share of the market. Convenience stores also play a crucial role, offering easy access to private-label brands and expanding their presence across the region. Meanwhile, online channels are emerging as the fastest-growing distribution method, supported by high internet penetration and the demand for quick delivery options. This growth is further fueled by a rising number of consumers with a penchant for sweets, particularly in the United States, where chocolate consumption is notably high.

The market landscape is characterized by a diverse range of products and price points, catering to varying consumer preferences. Canada and Mexico are key players, with Canada offering a wide array of confectionery options and Mexico leading in volume growth. The demand for premium and craft chocolates is on the rise, driven by innovative flavors and health-conscious product offerings. The market is moderately consolidated, with major companies like Ferrero International, Mars Incorporated, Mondelēz International, Perfetti Van Melle, and The Hershey Company holding significant shares. Recent developments, such as new product launches and facility expansions, highlight the ongoing efforts to meet the growing consumer demand in the region.

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North America Confectionery Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Confections

      1. 1.1.1 Chocolate

        1. 1.1.1.1 By Confectionery Variant

          1. 1.1.1.1.1 Dark Chocolate

          2. 1.1.1.1.2 Milk and White Chocolate

      2. 1.1.2 Gums

        1. 1.1.2.1 By Confectionery Variant

          1. 1.1.2.1.1 Bubble Gum

          2. 1.1.2.1.2 Chewing Gum

            1. 1.1.2.1.2.1 By Sugar Content

              1. 1.1.2.1.2.1.1 Sugar Chewing Gum

              2. 1.1.2.1.2.1.2 Sugar-free Chewing Gum

      3. 1.1.3 Snack Bar

        1. 1.1.3.1 By Confectionery Variant

          1. 1.1.3.1.1 Cereal Bar

          2. 1.1.3.1.2 Fruit & Nut Bar

          3. 1.1.3.1.3 Protein Bar

      4. 1.1.4 Sugar Confectionery

        1. 1.1.4.1 By Confectionery Variant

          1. 1.1.4.1.1 Hard Candy

          2. 1.1.4.1.2 Lollipops

          3. 1.1.4.1.3 Mints

          4. 1.1.4.1.4 Pastilles, Gummies, and Jellies

          5. 1.1.4.1.5 Toffees and Nougats

          6. 1.1.4.1.6 Others

    2. 1.2 Distribution Channel

      1. 1.2.1 Convenience Store

      2. 1.2.2 Online Retail Store

      3. 1.2.3 Supermarket/Hypermarket

      4. 1.2.4 Others

    3. 1.3 Country

      1. 1.3.1 Canada

      2. 1.3.2 Mexico

      3. 1.3.3 United States

      4. 1.3.4 Rest of North America

North America Confectionery Market Size FAQs

The North America Confectionery Market size is expected to reach USD 70.26 billion in 2024 and grow at a CAGR of 6.37% to reach USD 101.76 billion by 2030.

In 2024, the North America Confectionery Market size is expected to reach USD 70.26 billion.

North America Confectionery Market Report Snapshots

North America Confectionery Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030