North America Confectionery Market - Growth, Trends, and Forecasts (2019 - 2024)

North America Confectionery Market is segmented by Product Type as Chocolates, Sugar Confectionery, and Snack Bars; by Distribution Channel as Supermarkets and Hypermarkets, Convenience Stores, Online Retail Stores, Specialist Retailers, and other Distribution Channel; and by Geography

Market Snapshot

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Study Period:


Base Year:


CAGR (2019-2024):


Largest Market:

United States

Key Players:

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North America Confectionery Market

North America Confectionery Market is expected to register a CAGR of 4.34%, during the forecast period, 2019 - 2024.

  • United States is the largest market accounting for more than 70% of the confectionery volume share. Increased demand for higher quality cocoa products and premium chocolate accelerated confectionery sale in North America.
  • High sugar content related to obesity is a severe concern among North American consumers. Consumers are looking for healthier options, such as low calorie, high cocoa, and functional ingredient-based confectionery. Functional claim on confectionery products labels is growing rapidly.


Scope of the Report

North America confectionery market is segmented by Product Type such as chocolate, gum, sugar confectionery, and snack bar. On the basis of distribution channel, the market is segmentd into convenience stores, specialist retailers, supermarkets/hypermarkets, online retail, variety stores, department stores, and others. Also, the study provides an analysis of the confectionery market in the emerging and established markets across the region, including United States, Mexico, Canada, and rest of the North America.

By Product Type
Milk/White Chocolate
Dark Chocolate
Sugar Confectionery
Boiled Sweets
Toffees, Caramels and Nougat
Pastilles, Gums, Jellies and Chews
Snack Bar
Cereal Bars
Energy Bars
Other Snack Bars
By Distribution Channel
Specialist Retailers
Online Retail
Convenience Stores
North America
United States
Rest of North America

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Key Market Trends

Evolving Fitness Trends

The evolving fitness trend in the region is expected to upthrust the growth of associated markets including protein bars. Moreover, the developed countries like the United States have experienced a considerable increase in number of consumers opting for fitness and health clubs who are progressively becoming the target consumer of the market. Since, protein is an important element that supports fitness progress, the consumers are opting weight management and energy products, such as protein bars, to remain fit and healthy.

trend 1

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Chocolate Craving Dominates the North America Confectionery Market

North American chocolate confectionery volume surpassed 1,604 million Kg in 2017 with moulded chocolate leading the segment. Moulded chocolate holds 33% of the chocolate volume share, which is followed by Countlines and softlines Countlines is the most consumed chocolates in the region, which is growing at a steady rate of 3%. The demand for countline sales crossed USD 8,067 million in 2017; driven by on-the-go and convenient pack style of products. Boxed assortments sale is growing in the region owing to seasonal chocolate gifting trend demand for premium chocolate and attractive packaging. However, the government regulation regarding sugar tax and promotion activity for sharing bags are the major restraints affecting confectionery market growth.

trend 2

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Competitive Landscape

The North America confectionery market concentrated among multinational players accounting for the dominant share. Nestle, Hershey, Ferrero, Mars Inc., and Mondelez International are the leading players.

Major Players

  1. Mondeléz international Inc
  2. Mars Inc
  3. Nestle SA
  4. Ferrero Group
  5. Meiji Co. Ltd

* Complete list of players covered available in the table of contents below

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Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Chocolate

        1. Milk/White Chocolate

        2. Dark Chocolate

      2. 5.1.2 Sugar Confectionery

        1. Boiled Sweets

        2. Toffees, Caramels and Nougat

        3. Pastilles, Gums, Jellies and Chews

        4. Mints

        5. Others

      3. 5.1.3 Snack Bar

        1. Cereal Bars

        2. Energy Bars

        3. Other Snack Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Online Retail

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Mondelez international Inc.

      2. 6.4.2 Mars Inc.

      3. 6.4.3 Nestle SA

      4. 6.4.4 Ferrero Group

      5. 6.4.5 Meiji Co. Ltd

      6. 6.4.6 Hershey Co

      7. 6.4.7 Lotte Confectionery Co. Ltd

      8. 6.4.8 Grupo Bimbo, S.A.B. de C.V.

    5. *List Not Exhaustive

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