Market Size of north america chewing gum Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 4.53 Billion |
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Market Size (2030) | USD 5.68 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 3.84 % |
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Largest Share by Country | United States |
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Market Concentration | High |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Chewing Gum Market Analysis
The North America Chewing Gum Market size is estimated at 4.53 billion USD in 2024, and is expected to reach 5.68 billion USD by 2030, growing at a CAGR of 3.84% during the forecast period (2024-2030).
4.53 Billion
Market Size in 2024 (USD)
5.68 Billion
Market Size in 2030 (USD)
-0.04 %
CAGR (2018-2023)
3.84 %
CAGR (2024-2030)
Largest Segment by Sugar Content
58.72 %
value share, Sugar-free Chewing Gum, 2023
The population's inclination toward sugar-free food and beverages due to the occurrence of diabetes, oral diseases and sugar-related diseases is largely boosting the market.
Largest Segment by Distribution Channel
46.02 %
value share, Supermarket/Hypermarket, 2023
The demand for supermarkets is being driven by the range of chewing gum products available at these stores, with growing shelf space impacting impulse buying in the region.
Fastest-growing Segment by Sugar Content
4.09 %
Projected CAGR, Sugar-free Chewing Gum, 2024-2030
Sugar-free chewing gums are being recognized as a preventive measure for dental ailments by various leading dental association globally, which may drive the segment in future.
Fastest-growing Segment by Distribution Channel
4.70 %
Projected CAGR, Online Retail Store, 2024-2030
The channel removes the need for expensive retail premises allowing for investment in better marketing and customer experience, thus making it a preferred retail channel.
Leading Market Player
44.88 %
market share, Mars Incorporated, 2022
The presence of exhaustive product offerings, a larger distribution network, and a wider presence throughout the region have made Mars Incorporated a leading market player.
High penetration of key retail chains helped supermarkets and hypermarkets be the most preferred channels, holding more than 40% market share in 2023
- The sales value of chewing gums through distribution channels experienced a growth rate of 8.56% in 2023 compared to 2022 and registered a CAGR of 4.90% during the review period (2021-2023). The growth is due to the high penetration of supermarkets and other traditional store formats, followed by mass merchandise stores, such as department stores and convenience stores. Volume sales of chewing gums across supermarkets and hypermarkets grew by 11% from 2021 to 2023. The rising popularity of e-commerce and vending machines is also propelling the growth of the market.
- The online retail stores segment is expected to be the fastest-growing distribution channel, recording a CAGR of 7.57% during the forecast period and a growth rate of 3.78% in 2029 compared to 2028. The e-commerce sector is growing at a faster pace than any other traditional retail channel. The key online retailers are Walmart, Amazon, Dell, Sears, Staples, Costco, and Best Buy. Many traditional retailers, such as Walmart, Target, and Aldi, among others, are also offering e-commerce alternatives to captivate a larger market.
- The United States is the largest-growing regional segment in the market studied, which consumed the largest amount of chewing gums through off-trade retail channels, accounting for a significant value share of 65.8% in 2022. The retail sector in the United States is huge, which, in turn, attracts international companies to adopt business models that were first established in the country. Supermarkets are the preferred channels for purchasing chewing gums in the United States, accounting for a significant value share of 42.72% in 2023. Supermarkets are a common sight on American streets, and most towns with a population of more than 5000 people have one supermarket in their vicinity.
Understand The Key Trends Shaping This Market
Halloween chewing gum and other candy-buying traditions, where 82% of the population participate, a major driving factor for growth in North America
- The North American chewing gum market observed a growth of 3.8% in 2023 compared to 2022. Further growth is anticipated with the rising volume of health-conscious consumers in the region. Despite the rise in healthier eating, chewing gum sales have been favorable over the years. Consumers across the region are opting for sugar-free chewing gums after their meals or between their breaks. The average American eats 34 teaspoons of sugar a day, i.e., about 500+ calories. Moreover, 10% of the sugar in the average person’s diet comes from confectionery like chewing gum.
- The United States is the largest-growing region in the market studied, accounting for a significant value share of 68.8% in 2022 in the market. This growth is majorly attributed to the availability of chewing gums in various shapes, colors, flavors, etc. In the United States, 45.5% of consumers prefer mint-flavored chewing gums, while fruit flavor is liked by 29.1% of consumers in 2022. The availability of gums in different flavors also promotes the consumer's buying power as they can purchase these products in accordance with their preferences. Likewise, around 82% of Americans participate in Halloween chewing gum and other candy-buying traditions.
- The United States is also anticipated to be the fastest-growing region in the coming years, registering a CAGR of 5.37% from 2027 to 2029. For Valentine's Day, Easter, Halloween, and other holidays, the majority of Americans (about 80%-90%) purchase confectionery, which leads to a rise in the sales and consumption of chewing gums, especially sugar-based chewing gums. Hence, consumers embraced confectionery and gums as a kind of self-care and enjoyment, finding their inspiration on social media or as an impulse purchase in the grocery aisle.
North America Chewing Gum Industry Segmentation
Sugar Chewing Gum, Sugar-free Chewing Gum are covered as segments by Sugar Content. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- The sales value of chewing gums through distribution channels experienced a growth rate of 8.56% in 2023 compared to 2022 and registered a CAGR of 4.90% during the review period (2021-2023). The growth is due to the high penetration of supermarkets and other traditional store formats, followed by mass merchandise stores, such as department stores and convenience stores. Volume sales of chewing gums across supermarkets and hypermarkets grew by 11% from 2021 to 2023. The rising popularity of e-commerce and vending machines is also propelling the growth of the market.
- The online retail stores segment is expected to be the fastest-growing distribution channel, recording a CAGR of 7.57% during the forecast period and a growth rate of 3.78% in 2029 compared to 2028. The e-commerce sector is growing at a faster pace than any other traditional retail channel. The key online retailers are Walmart, Amazon, Dell, Sears, Staples, Costco, and Best Buy. Many traditional retailers, such as Walmart, Target, and Aldi, among others, are also offering e-commerce alternatives to captivate a larger market.
- The United States is the largest-growing regional segment in the market studied, which consumed the largest amount of chewing gums through off-trade retail channels, accounting for a significant value share of 65.8% in 2022. The retail sector in the United States is huge, which, in turn, attracts international companies to adopt business models that were first established in the country. Supermarkets are the preferred channels for purchasing chewing gums in the United States, accounting for a significant value share of 42.72% in 2023. Supermarkets are a common sight on American streets, and most towns with a population of more than 5000 people have one supermarket in their vicinity.
| Sugar Content | |
| Sugar Chewing Gum | |
| Sugar-free Chewing Gum |
| Distribution Channel | |
| Convenience Store | |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
Need A Different Region Or Segment?
North America Chewing Gum Market Size Summary
The North America chewing gum market is experiencing a steady expansion, driven by the increasing penetration of supermarkets and traditional store formats, alongside the growing influence of e-commerce and vending machines. The market is characterized by a diverse range of flavors and formats, catering to the preferences of health-conscious consumers who are increasingly opting for sugar-free options. The United States stands out as the largest regional segment, with a significant share of the market attributed to the availability of chewing gums in various shapes, colors, and flavors. The retail landscape in the U.S. is robust, with supermarkets being the preferred channel for purchasing chewing gums. The market's growth is further supported by the cultural significance of confectionery purchases during holidays and events, which boosts the consumption of chewing gums.
Despite the positive growth trajectory, the market faces challenges due to concerns over the adverse effects of certain ingredients like plastic and artificial preservatives. However, innovations such as the incorporation of natural ingredients and the introduction of new flavors are expected to sustain the market's growth. The North American chewing gum market is fairly consolidated, with major players like Lotte Corporation, Mars Incorporated, Mondelēz International Inc., Perfetti Van Melle BV, and The Hershey Company dominating the landscape. These companies are actively engaging in strategic acquisitions and product launches to enhance their market presence and cater to evolving consumer preferences.
North America Chewing Gum Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Sugar Content
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1.1.1 Sugar Chewing Gum
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1.1.2 Sugar-free Chewing Gum
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1.2 Distribution Channel
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1.2.1 Convenience Store
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1.2.2 Online Retail Store
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1.2.3 Supermarket/Hypermarket
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1.2.4 Others
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1.3 Country
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1.3.1 Canada
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1.3.2 Mexico
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1.3.3 United States
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1.3.4 Rest of North America
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North America Chewing Gum Market Size FAQs
How big is the North America Chewing Gum Market?
The North America Chewing Gum Market size is expected to reach USD 4.53 billion in 2024 and grow at a CAGR of 3.84% to reach USD 5.68 billion by 2030.
What is the current North America Chewing Gum Market size?
In 2024, the North America Chewing Gum Market size is expected to reach USD 4.53 billion.
