Study Period | 2017 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 4.68 Billion |
Market Size (2030) | USD 5.68 Billion |
CAGR (2025 - 2030) | 3.93 % |
Market Concentration | High |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
North America Chewing Gum Market Analysis
The North America Chewing Gum Market size is estimated at 4.68 billion USD in 2025, and is expected to reach 5.68 billion USD by 2030, growing at a CAGR of 3.93% during the forecast period (2025-2030).
The North American chewing gum industry is experiencing a significant shift in consumer preferences and purchasing behaviors, driven by increasing health consciousness and evolving retail dynamics. Consumer taste preferences have become more diverse and sophisticated, with recent data showing that 45.5% of consumers prefer mint-flavored gums while 29.1% opt for fruit flavors. This diversification in flavor preferences has prompted manufacturers to expand their product portfolios, introducing innovative flavors and formulations to meet consumer demands. The industry has also witnessed a notable trend toward sugar-free alternatives, as consumers become more aware of their daily sugar intake, with the average American consuming approximately 34 teaspoons of sugar daily.
The retail landscape for chewing gum has undergone substantial transformation, particularly in the digital space. As of 2023, approximately 92% of US individuals accessed the internet, contributing to the rapid growth of e-commerce channels in the confectionery sector. Traditional retailers are adapting to this digital shift by developing omnichannel strategies, with major players like Walmart, Target, and Aldi expanding their online presence. The convenience store sector remains a crucial distribution channel, with 150,174 stores operating across the United States as of January 2023, demonstrating the continued importance of physical retail presence in the industry.
Social media and digital marketing have emerged as powerful tools for driving consumer engagement and purchase decisions in the chewing gum market. Recent studies indicate that 70% of US consumers are more likely to purchase items that have been advertised on convenience store social media posts, highlighting the growing influence of digital marketing channels. Manufacturers and retailers are leveraging these platforms to create innovative marketing campaigns, showcase new product launches, and build brand loyalty through interactive content and promotional activities.
The industry is witnessing a strong correlation between seasonal events and consumption patterns, with approximately 82% of Americans participating in holiday-related confectionery purchases, including chewing gum. This seasonal demand has led to the development of specialized product offerings and marketing strategies aligned with major holidays such as Valentine's Day, Easter, and Halloween. Manufacturers are capitalizing on these occasions by introducing limited-edition flavors, special packaging designs, and themed promotional campaigns to drive sales and consumer engagement throughout the year. The trend reflects the integration of chewing gum into broader consumer lifestyle patterns and social traditions.
North America Chewing Gum Market Trends
The strong production capacity across the region supported the market’s growth
- North America is a heavy producer and consumer of chewing gums. As of 2022, Mexico hosted the largest gum factory worldwide, based in Puebla, where around 60,000 tons of gum, most of which are intended for domestic consumption, is produced per year.
- Flavor is one of the most significant attributes when it comes to buying chewing gum. Some popular chewing gum flavors include peppermint, spearmint, watermelon, cinnamon, original bubblegum, and tropical. Labels have an impact even while purchasing a product like chewing gum. Terms like “natural” and “plant-based” on labels draw people in even if they do not know what those terms mean since they perceive them to be a healthier variant.
- Consumers in the region prefer to buy gum in bulk packages in many retail stores for lower prices. The economic parameter is one of the important and major factors influencing the consumer’s gum-buying behavior in North America.
- The market's growth is anticipated to be constrained by rising concerns about the adverse impacts of gums' hazardous elements, such as plastic and artificial preservatives. However, product innovations, such as incorporating natural ingredients and introducing new product flavors, are expected to aid the market’s growth during the forecast period.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The usage of low-calorie plant-based sweeteners stevia and xylitol, is boosting the demand for sugar-free chewing gums in the market
Segment Analysis: Sugar Content
Sugar-free Segment in North American Chewing Gum Market
The sugar-free segment dominates the North American chewing gum market, commanding approximately 59% of the total market value in 2024. This significant market position is primarily driven by increasing health consciousness among consumers and growing concerns about dental health in the region. The segment's growth is further supported by dental associations' endorsements of sugar-free gums for their cavity-prevention properties. Major brands like Extra, Orbit, Trident, and Eclipse have received approval from the American Dental Association, strengthening consumer trust in sugar-free alternatives. The segment's success is also attributed to innovative product launches featuring natural sweeteners and functional benefits such as teeth whitening and breath-freshening gum properties. Additionally, the rising prevalence of diabetes and increasing awareness about sugar-related health issues have prompted consumers to shift towards sugar-free alternatives, making it both the largest and fastest-growing segment with an expected growth rate of approximately 4% between 2024 and 2029.
![Market Analysis of North America Chewing Gum Market: Chart for Sugar Content](https://s3.mordorintelligence.com/north-america-chewing-gum-market/north-america-chewing-gum-market-North-American-Chewing-Gum-Market-Market-Share-by-Sugar-Content-Segment-2024-1737434107014.webp)
Sugar Segment in North American Chewing Gum Market
The sugar-based chewing gum segment continues to maintain its presence in the North American market, particularly appealing to consumers seeking traditional flavors and textures. This segment benefits from its established presence in convenience stores and supermarkets, where it often serves as an impulse purchase item. Manufacturers in this segment focus on introducing innovative flavors and attractive packaging to maintain consumer interest, especially among younger demographics. The segment also benefits from seasonal sales peaks during holidays and special occasions, where sugar-based gums are often included in gift packages and party favors. Despite health concerns, sugar-based gums maintain their appeal through competitive pricing strategies and diverse flavor offerings, including popular options like fruit, mint, and bubble gum varieties. The inclusion of xylitol gum in some sugar-based products also appeals to consumers looking for added dental benefits.
Segment Analysis: Distribution Channel
Supermarket/Hypermarket Segment in North American Chewing Gum Market
The supermarket/hypermarket segment dominates the North American chewing gum market, commanding approximately 46% of the market share in 2024. This significant market position is attributed to the extensive network of supermarket chains across the region, with over 63,000 supermarkets and grocery stores in the United States alone. Major retail chains like Walmart, Aldi, Kroger, and Target have strengthened their position by offering comprehensive product selections, attractive discounting schemes, and membership benefits. The segment's growth is further bolstered by technological innovations such as self-checkout kiosks and advanced display solutions like feature stands that enhance floor space utilization and brand marketing. These retail formats have become particularly successful in driving sales through strategic product placement and the ability to offer both imported and locally manufactured chewing gum products.
Online Retail Store Segment in North American Chewing Gum Market
The online retail store segment is projected to experience the most rapid growth in the North American chewing gum market, with an estimated growth rate of approximately 5% during 2024-2029. This accelerated growth is primarily driven by the increasing penetration of internet usage, with approximately 92% of US individuals now having internet access. The segment's expansion is further supported by user-friendly applications from major retailers like Target, Kroger, Walmart, and Instacart, which offer diverse chewing gum product selections. The convenience of online shopping, particularly beneficial for consumers in remote areas, coupled with the ongoing collaboration between gum brands and online retailers, is expected to sustain this growth trajectory. Major brands like Wrigley's have established strong partnerships with leading e-commerce platforms including Amazon, Walmart, Target, Kroger, and Costco Wholesale, enhancing product accessibility and distribution efficiency.
Remaining Segments in Distribution Channel
The convenience store and other distribution channels continue to play vital roles in the North American chewing gum market. Convenience stores have established themselves as crucial points of sale, particularly benefiting from strategic product placement at checkout areas that drives impulse purchases. The segment is characterized by easier accessibility and quicker shopping experiences compared to larger retail formats. The 'Others' category, encompassing specialty stores, warehouse clubs, drug stores/pharmacies, vending machines, and forecourt retailers, provides diverse purchasing options for consumers. These channels are particularly effective in reaching specific consumer segments and offering unique shopping experiences, with vending machines proving especially popular in business environments and specialty stores catering to premium and niche product categories. The growing interest in organic gum products is also reflected in these channels, appealing to health-conscious consumers.
North America Chewing Gum Market Geography Segment Analysis
Chewing Gum Market in the United States
The United States dominates the North American chewing gum market, commanding approximately 68% of the total market volume in 2024. The market is primarily driven by the growing consumer preference for sugar-free alternatives and innovative flavor combinations. American consumers are increasingly choosing gum as a stress-reducing product and for oral hygiene benefits. The presence of major retail chains and extensive distribution networks has significantly contributed to market penetration across urban and rural areas. Supermarkets remain the preferred channel for purchasing chewing gum, with most towns having at least one supermarket in their vicinity. The market has also witnessed a significant shift towards healthier alternatives, with manufacturers focusing on natural gum ingredients and sugar-free variants. The strong presence of leading manufacturers and their continuous product innovations has helped maintain market momentum. Additionally, the integration of e-commerce platforms and digital marketing strategies has enhanced product accessibility and consumer engagement, contributing to the overall gum market growth.
Chewing Gum Market in Mexico
Mexico represents a dynamic market in the North American chewing gum industry, with consumption patterns deeply ingrained in local traditions. The market is characterized by diverse consumer preferences, ranging from traditional mint gum flavors to unique local variants like chamoy. Mexican consumers often use chewing gum as a breath freshener, making it an essential part of daily consumption habits. The market has witnessed significant evolution in product offerings, with manufacturers introducing various flavors including strawberry, mint, fruits, cinnamon, and other innovative combinations. Local manufacturers like Canel's have played a crucial role in market development by offering products tailored to regional preferences. The distribution network is well-established, with convenience stores holding a significant share of retail sales. The market has also seen increased adoption of sugar-free variants, particularly among health-conscious consumers who prefer gum over other sugar-containing confectioneries. The presence of both international and local brands has created a competitive environment, fostering innovation and product development.
Chewing Gum Market in Canada
Canada's chewing gum market exhibits unique characteristics shaped by evolving consumer preferences and health consciousness. The market is witnessing a notable shift towards low-sugar confections, with consumers increasingly preferring sugar-free alternatives. Canadian retailers have adapted to these changing preferences by offering a wide range of products at various price points, making chewing gum accessible to different consumer segments. The market is well-served by both traditional retail channels and emerging digital platforms, with supermarkets and hypermarkets maintaining a dominant position in distribution. Consumer awareness about oral health benefits associated with sugar-free gum has significantly influenced purchasing decisions, particularly in the dental gum segment. The presence of major international brands alongside local manufacturers has created a diverse product landscape. Canadian consumers have shown particular interest in innovative flavors and environmentally conscious packaging solutions. The market has also benefited from the growing trend of impulse purchases at retail checkout counters and the increasing adoption of online shopping platforms.
Chewing Gum Market in Other Countries
The chewing gum market in other North American countries, including Cuba, Greenland, Jamaica, Costa Rica, Panama, and Guatemala, presents diverse opportunities and challenges. These markets are characterized by varying consumer preferences and purchasing patterns influenced by local cultural factors. The retail landscape in these countries continues to evolve, with both traditional and modern trade channels playing important roles in distribution. Consumer awareness about dental health and sugar consumption has influenced product preferences, particularly in more developed markets within this group. The presence of international brands alongside local manufacturers has created a competitive environment that fosters innovation in flavors and packaging. These markets have also witnessed the growing influence of digital retail channels, though traditional retail formats remain significant. The varying economic conditions and consumer purchasing power across these countries have led to diverse market strategies by manufacturers, including different packaging sizes and price points to cater to local needs.
North America Chewing Gum Industry Overview
Top Companies in North America Chewing Gum Market
The North American chewing gum market is characterized by intense competition among established multinational corporations and regional players. Companies are actively engaging in product innovations, particularly in the sugar-free and functional gum segments, with a focus on natural ingredients and health benefits. Operational agility is demonstrated through strategic manufacturing facility expansions and modernization efforts to meet growing demand. Market leaders are strengthening their positions through strategic partnerships with retailers and distributors, while also expanding their e-commerce presence. Companies are increasingly investing in sustainable packaging solutions and environmentally friendly production processes to align with consumer preferences. The competitive landscape is further shaped by continuous research and development activities focused on new flavors, textures, and functional benefits.
Consolidated Market Led By Global Players
The North American gum industry exhibits a high level of consolidation, dominated by large multinational conglomerates with diverse product portfolios. These major players leverage their extensive distribution networks, established brand equity, and significant research and development capabilities to maintain their market positions. The presence of local specialists and niche players adds diversity to the market, particularly in segments like organic and natural gum. The market structure is characterized by high entry barriers due to the need for sophisticated manufacturing capabilities, established distribution networks, and significant marketing investments.
The market has witnessed strategic mergers and acquisitions as companies seek to expand their product portfolios and geographical presence. Global players are acquiring regional brands to strengthen their market position and access local distribution networks. Companies are also forming strategic alliances with ingredient suppliers and technology providers to enhance their product development capabilities. The competitive dynamics are influenced by vertical integration strategies, with some players controlling various aspects of the supply chain from raw material sourcing to distribution.
Innovation and Distribution Drive Market Success
Success in the North American chewing gum market increasingly depends on companies' ability to innovate and adapt to changing consumer preferences. Incumbent players must focus on developing new product formulations, particularly in the growing sugar-free and functional gum segments, while maintaining strong relationships with retailers and distributors. Companies need to invest in sustainable packaging solutions and clean label products to meet evolving consumer demands. Digital marketing strategies and e-commerce capabilities are becoming crucial for maintaining gum market share, along with the ability to quickly respond to changing market trends.
For contenders looking to gain ground, focusing on niche segments and unique value propositions offers opportunities for growth. Success factors include developing innovative flavors and functional benefits, establishing strong distribution partnerships, and leveraging digital platforms for market penetration. Companies must navigate potential regulatory changes regarding ingredients and labeling requirements, while also addressing the growing competition from alternative breath-freshening products. Building strong relationships with retailers and investing in point-of-sale marketing strategies remains crucial for success in this highly competitive market.
North America Chewing Gum Market Leaders
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Lotte Corporation
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Mars Incorporated
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Mondelēz International Inc.
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Perfetti Van Melle BV
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The Hershey Company
- *Disclaimer: Major Players sorted in no particular order
North America Chewing Gum Market News
- December 2022: Perfetti Van Melle BV acquired the gums business of Mondelēz International.
- March 2022: Gerrit J. Verburg Co. expanded its portfolio of chewing gums with the introduction of MiniMini Chicles Gum, which is available in fruit flavors.
- February 2022: Perfetti Van Melle BV launched a new flavor, Berry, under its gum segment. This gum provides fresh breath and has the added benefit of vitamins B6, B12, and C. Mentos Gum with Vitamins is sugar-free and comes in a 45-piece bottle.
North America Chewing Gum Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Regulatory Framework
- 4.2 Consumer Buying Behavior
- 4.3 Ingredient Analysis
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Sugar Content
- 5.1.1 Sugar Chewing Gum
- 5.1.2 Sugar-free Chewing Gum
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5.2 Distribution Channel
- 5.2.1 Convenience Store
- 5.2.2 Online Retail Store
- 5.2.3 Supermarket/Hypermarket
- 5.2.4 Others
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5.3 Country
- 5.3.1 Canada
- 5.3.2 Mexico
- 5.3.3 United States
- 5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Canel's Group
- 6.4.2 Church & Dwight Co. Inc.
- 6.4.3 Focus Foods Inc.
- 6.4.4 Ford Gum & Machine Company Inc.
- 6.4.5 Gerrit J. Verburg Co.
- 6.4.6 Lotte Corporation
- 6.4.7 Mars Incorporated
- 6.4.8 Mazee LLC
- 6.4.9 Mondelēz International Inc.
- 6.4.10 Perfetti Van Melle BV
- 6.4.11 Simply Gum Inc.
- 6.4.12 The Hershey Company
- 6.4.13 The PUR Company Inc.
- 6.4.14 Xylichew
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
North America Chewing Gum Industry Segmentation
Sugar Chewing Gum, Sugar-free Chewing Gum are covered as segments by Sugar Content. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.Sugar Content | Sugar Chewing Gum |
Sugar-free Chewing Gum | |
Distribution Channel | Convenience Store |
Online Retail Store | |
Supermarket/Hypermarket | |
Others | |
Country | Canada |
Mexico | |
United States | |
Rest of North America |
North America Chewing Gum Market Research FAQs
How big is the North America Chewing Gum Market?
The North America Chewing Gum Market size is expected to reach USD 4.68 billion in 2025 and grow at a CAGR of 3.93% to reach USD 5.68 billion by 2030.
What is the current North America Chewing Gum Market size?
In 2025, the North America Chewing Gum Market size is expected to reach USD 4.68 billion.
Who are the key players in North America Chewing Gum Market?
Lotte Corporation, Mars Incorporated, Mondelēz International Inc., Perfetti Van Melle BV and The Hershey Company are the major companies operating in the North America Chewing Gum Market.
Which segment has the biggest share in the North America Chewing Gum Market?
In the North America Chewing Gum Market, the Supermarket/Hypermarket segment accounts for the largest share by distribution channel.
Which country has the biggest share in the North America Chewing Gum Market?
In 2025, United States accounts for the largest share by country in the North America Chewing Gum Market.
What years does this North America Chewing Gum Market cover, and what was the market size in 2025?
In 2025, the North America Chewing Gum Market size was estimated at 4.68 billion. The report covers the North America Chewing Gum Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Chewing Gum Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North America Chewing Gum Market Research
Mordor Intelligence provides a comprehensive analysis of the North America chewing gum market. We leverage extensive expertise in the confectionery and gum industry research. Our detailed report examines various segments, including functional gum, dental gum, organic gum, and therapeutic gum applications. The analysis covers emerging trends in biodegradable gum development and natural gum innovations, as well as the growing demand for medicinal gum products. Our research methodology offers detailed insights into market size, growth drivers, and industry dynamics within the functional confectionery sector.
Stakeholders can access our report PDF for download, which features an in-depth analysis of key market segments such as mint gum, xylitol gum, and nicotine gum products. The report provides valuable insights into consumer preferences for breath freshening gum and highlights emerging trends in gum base manufacturing. Our comprehensive coverage also extends to functional candy developments and innovations in bubble gum formulations. This essential data is invaluable for manufacturers, retailers, and investors in the chewing gum industry. The analysis includes detailed forecasts and strategic recommendations based on thorough market research and industry expertise.