Market Trends of north america cereal bar Industry
Growing consumer concern toward nutrition intake has resulted in a strong demand for healthy snacking options like cereal bars
- Cereal bars are most frequently preferred to be consumed as a supplement to meals, especially as breakfast meals or on-the-go snack items in the region. For instance, the United States’ favorite breakfast in 2023 was cereals, with 14% of people having them as a preferred choice.
- In North America, gums have various product attributes that cater to consumer preferences and needs. Many consumers in the region prefer sugar-free gums to reduce their sugar intake. Sugar-free gums are sweetened with alternative sweeteners like xylitol.
- With the growing demand for healthy snack alternatives, cereal bar manufacturers have been experiencing a surge in their sales. The fluctuation in the product’s price is connected with the rise and fall in the prices of its raw materials, including cereals, grains, sugar, and others. In North America, in 2023, the retail price of a cereal bar was USD 6.54.
- In North America, cereal bars are consumed to either replace or supplement a meal. The importance of the nutritional aspect is best reflected by the fact that among all the different snack bars, cereal bars are consumed as a healthier alternative to meals among Americans. The cereal bar is the second-largest snack bar segment in the United States, with a value share of 40% in 2023.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Addition of unconventional ingredients like amaranth, quinoa, and pumpkin seeds among others are getting highly popular in the market
