Market Size of North America Breakfast Cereals Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.60 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Breakfast Cereals Market Analysis
The North American breakfast cereal market is witnessing a CAGR of 4.6% over the next five years.
The growth of the market is primarily driven by the changing food habits and the influence of Western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Furthermore, consumers' preference for nutritious and healthy food on a regular basis is driving the market. The market is expected to be driven by a rise in the number of fitness enthusiasts who seek nutritious foods, such as cereals, daily. Due to recent health issues like obesity, diabetes, cholesterol, and high blood pressure, consumers are more inclined toward fitness activities. Also, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.
Consumers in this region consider instant breakfast cereals to be convenient and satisfying. Breakfast cereals' flavor variants and their health-promoting properties are driving the overall market. Moreover, in order to maintain customer interest in the category, cereal makers are also implementing innovative strategies to increase consumption in North America. Repositioning cereal from breakfast food to anytime convenience food that may be eaten as a snack or dessert is one such tactic. However, the market is stagnated due to the consumer's equal inclination toward traditional breakfast foods, which is, therefore, restraining the growth of the market.
North America Breakfast Cereals Industry Segmentation
Breakfast cereals are made from processed grains that are often eaten with the first meal of the day. It is primarily consumed as a breakfast, mostly in Western societies.
North America's Breakfast Cereals Market is segmented by Category (Ready-to-cook Cereals and Ready-to-eat Cereals); Product Type (Corn-based Breakfast Cereals, Mixed/Blended Breakfast Cereals, and Other Product Types); Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels); and Country (United States, Mexico, Canada, and Rest of North America). The report offers market size and forecasts in value (USD million) for the above segments.
| By Type | |
| Ready-to-cook Cereals | |
| Ready-to-eat Cereals |
| By Product Type | |
| Corn-based Breakfast Cereals | |
| Mixed/Blended Breakfast Cereals | |
| Other Product Types |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | |
| Specialist Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Country | |
| United States | |
| Mexico | |
| Canada | |
| Rest of North America |
North America Breakfast Cereals Market Size Summary
The North American breakfast cereal market is experiencing steady growth, driven by evolving consumer food habits and the influence of Western dietary patterns. The demand for convenient and nutritious food options is on the rise, particularly among fitness enthusiasts who prioritize health-conscious choices. The market is further bolstered by the expansion of convenience stores, which enhance brand visibility and accessibility. Consumers are increasingly drawn to instant breakfast cereals for their convenience and variety of flavors, as well as their health benefits. However, the market faces challenges due to a simultaneous preference for traditional breakfast foods, which can hinder growth. Ready-to-eat cereals, especially those based on whole grains, dominate the market, appealing to consumers with busy lifestyles who seek quick meal solutions without the need for cooking.
The market landscape is characterized by a fragmented structure with numerous regional and domestic players, including major companies like General Mills Inc., Kellogg NA Co., and PepsiCo Inc. These companies are focusing on strategic initiatives such as mergers, acquisitions, and new product development to strengthen their market presence. The growth of retail distribution channels, particularly supermarkets, hypermarkets, and convenience stores, is expected to drive sales, especially for products marketed as organic and healthy. Despite competition from artisanal food services offering fresh breakfast options, the demand for breakfast cereals in convenience stores is anticipated to rise. The market's expansion is also supported by innovative product offerings and partnerships aimed at enhancing consumer engagement and boosting sales.
North America Breakfast Cereals Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Ready-to-cook Cereals
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2.1.2 Ready-to-eat Cereals
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2.2 By Product Type
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2.2.1 Corn-based Breakfast Cereals
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2.2.2 Mixed/Blended Breakfast Cereals
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2.2.3 Other Product Types
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2.3 By Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Convenience/Grocery Stores
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2.3.3 Specialist Stores
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2.3.4 Online Retail Stores
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2.3.5 Other Distribution Channels
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2.4 By Country
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2.4.1 United States
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2.4.2 Mexico
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2.4.3 Canada
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2.4.4 Rest of North America
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North America Breakfast Cereals Market Size FAQs
What is the current North America Breakfast Cereals Market size?
The North America Breakfast Cereals Market is projected to register a CAGR of 4.60% during the forecast period (2024-2029)
Who are the key players in North America Breakfast Cereals Market?
General Mills Inc., Kellogg NA Co., PepsiCo, Inc., Bob’s Red Mill Natural Foods and Post Consumer Brands, LLC are the major companies operating in the North America Breakfast Cereals Market.
