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North America Beer Market Size (2024 - 2029)

The North America beer market is experiencing growth driven by the increased availability of diverse brands and the demand for premium quality light beer. Despite challenges posed by unstable government regulations, particularly in the United States, the market's potential remains robust. The craft brewing sector in Canada is contributing to the market's expansion, supported by the country's favorable conditions for beer production. Additionally, the growing interest in craft beers among Dutch consumers is further influencing the market dynamics in North America.

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Market Size of North America Beer Industry

North America Beer Market Summary
Study Period 2018 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 172.63 Billion
Market Size (2029) USD 214.00 Billion
CAGR (2024 - 2029) 4.39 %
Market Concentration Low

Major Players

North America Beer Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Beer Market Analysis

The North America Beer Market size is estimated at USD 172.63 billion in 2024, and is expected to reach USD 214 billion by 2029, growing at a CAGR of 4.39% during the forecast period (2024-2029).

The wider availability of brands and products in the market and the continued strength of well-positioned brands have been the main drivers of growth in the beer market in North America. Also, the demand for premium quality light beer is expected to increase the market potential during the forecast period around North America. On the other hand, unstable government regulations in North America, especially the United States, significantly hampered the overall market studied. For instance, The US government imposed a 5% tariff on beer exported from Mexico, including Corona, Pacifico, and Modelo. It catered to higher beer prices in the nation depending upon the alcohol content, place of production, or container size, adversely hindering the market. Additionally, according to the government of Canada, the country now has more than 1,100 breweries.

The popularity of Canadian beer has increased alongside the growth of the craft brewing sector in Canada. Canada is known for producing some of the best barley in the world, as well as for its fresh water supply, clean air, hospitable economic climate, and stable political system. Additionally, the penetration of beer has been increasing across different regions of North America. Accrording to the USDA, the Dutch beer drinkers are interested in trying new and intriguing craft beers. Owing to these factors the craft brewers have been planning to expand in the Netherlands which is a significant market for American craft beer which is in turn driving the beer market across the region during the current year.

North America Beer Industry Segmentation

Beer is a fermented beverage made up of grains such as malt, water, hops, and yeast. It is one of the oldest and most commonly consumed alcoholic drinks around the globe. The North American beer market is segmented by type, distribution channel, and country. By type, The North America Beer market is segmented into Lager, Ale, and Others. By distribution channel, the market is segmented into On-Trade and Off-Trade channels. By country, the market is studied in the United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Type
Lager
Ale
Others
Distribution Channel
On-Trade
Off-Trade
Country
United States
Canada
Mexico
Rest of North America
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North America Beer Market Size Summary

The North American beer market is experiencing a dynamic phase of growth, driven by the diverse availability of brands and the robust presence of established names. The demand for premium quality light beer is anticipated to enhance market potential, despite challenges posed by unstable government regulations, particularly in the United States. The Canadian beer sector is witnessing a surge in popularity, fueled by the craft brewing industry's expansion and the country's favorable production conditions. The increasing penetration of beer across North America, coupled with a growing interest in craft beers, is contributing to the market's expansion. The craft beer segment, in particular, is gaining traction among younger consumers who are drawn to variety and innovative flavors, contrasting with the more homogeneous offerings of macro-brewers.

Mexico's beer market is also on an upward trajectory, with a notable rise in demand for alcoholic beverages, leading to increased domestic production and exports. The country's social culture and burgeoning tourism sector are further boosting on-trade beer consumption. The competitive landscape in North America is marked by the presence of major players such as Boston Beer Company, Heineken NV, Anheuser-Busch InBev, Constellation Brands, Inc., and Carlsberg Group. These companies are actively expanding their reach through strategic acquisitions and product diversification. The craft beer trend is expected to continue driving market activity, supported by advanced distribution networks and manufacturing capabilities that enable broader product offerings across the region.

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North America Beer Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Lager

      2. 2.1.2 Ale

      3. 2.1.3 Others

    2. 2.2 Distribution Channel

      1. 2.2.1 On-Trade

      2. 2.2.2 Off-Trade

    3. 2.3 Country

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Beer Market Size FAQs

The North America Beer Market size is expected to reach USD 172.63 billion in 2024 and grow at a CAGR of 4.39% to reach USD 214.00 billion by 2029.

In 2024, the North America Beer Market size is expected to reach USD 172.63 billion.

North America Beer Market Report Snapshots

North America Beer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)