Market Size of North America Beauty And Personal Care Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 124.53 Billion |
| Market Size (2029) | USD 151.19 Billion |
| CAGR (2024 - 2029) | 3.95 % |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
North America Beauty and Personal Care Products Market Analysis
The North America Beauty And Personal Care Products Market size is estimated at USD 124.53 billion in 2024, and is expected to reach USD 151.19 billion by 2029, growing at a CAGR of 3.95% during the forecast period (2024-2029).
High disposable income and increasing focus on personal grooming are the major factors driving the demand for beauty and personal care products in North America. Moreover, the growing prevalence of skin issues and the busy lifestyles of consumers are boosting the demand for multi-functional products that help reduce symptoms such as wrinkles and acne. Besides this, brands focus on ambassador marketing and improving relations with macro- and micro-influencers to build equity.
In addition, celebrities and influential personalities in the entertainment industry are launching their product lines, relying on their large fan bases and social media followers. For instance, in July 2022, Selena Gomez's beauty line, Rare Beauty, introduced two new lip products: the Kind Words Matte Lipsticks and Liners. Furthermore, the wide assortment of products available on online platforms and consumers’ emphasis on saving time are impelling the demand for beauty and personal products through online retail channels. Due to improved security features for online payments, customer-friendly services, user-friendly shopping websites, and straightforward delivery, online beauty and personal care shopping portal usage is anticipated to increase significantly in the region during the forecast period.
North America Beauty and Personal Care Products Industry Segmentation
Beauty and personal care products include skincare products, hair care products, sun care products, bath and shower products, oral care products, color cosmetics, and deodorants and perfumes intended for external use to maintain hygiene and enhance physical appearance. The North American beauty and personal care market report is segmented based on product type, category, distribution channel, and geography. The segmentation based on product type includes personal care and beauty and makeup/cosmetics. Personal care is further sub-segmented into hair care, skin care, bathing and showering, oral care, men's grooming, and deodorant and antiperspirant.
Hair care is further sub-segmented into shampoo, conditioner, hair oil, and other hair care products. Skincare is further sub-segmented into facial, body, and lip care. Bath and shower are segmented into soaps, shower gels, bath salts, bath accessories, and other bath and shower products. Oral care is divided into toothbrushes and replacements, toothpaste, mouthwashes and rinses, and other oral care products. Beauty and makeup/cosmetics are further sub-segmented into color cosmetics, including facial makeup products, eye makeup products, and lip and nail makeup products. By category, the market is segmented into premium products and mass products. By distribution channels, the market is segmented into specialist retail stores, supermarkets and hypermarkets, convenience stores, pharmacies and drugstores, online retail stores, and other distribution channels. By geography, the market is segmented into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecast have been done based on value (USD).
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| By Category | |
| Premium Products | |
| Mass Products |
| By Distribution Channel | |
| Specialist Retail Stores | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies/Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Beauty And Personal Care Products Market Size Summary
The North American beauty and personal care market is poised for significant growth, driven by factors such as high disposable income and an increasing emphasis on personal grooming. Consumers are increasingly seeking multi-functional products to address skin issues like wrinkles and acne, spurred by busy lifestyles and rising pollution levels. The market is characterized by a strong presence of celebrity-endorsed product lines and influencer marketing, which leverage large social media followings to build brand equity. The shift towards online retail channels, facilitated by improved security and user-friendly shopping experiences, is further propelling market expansion. Brands are responding to consumer demand for informed and functional skincare choices by introducing a diverse range of products, including vegan and cruelty-free options, to capture market attention.
The competitive landscape of the North American beauty and personal care market is highly fragmented, with major players like L'Oréal, Unilever, and Procter & Gamble focusing on product innovation and strategic marketing to enhance their market presence. These companies are increasingly investing in digital advertising and collaborations with celebrities and influencers to reach a wider audience. Sustainability is also becoming a key focus, with brands adopting natural ingredients and eco-friendly packaging solutions. The market's growth is supported by aggressive marketing strategies, geographical expansions, and partnerships, as companies strive to meet evolving consumer preferences and maintain a competitive edge.
North America Beauty And Personal Care Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Increasing Skin Concerns Among Consumers
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1.1.2 Aggressive Marketing and Advertising by Brands
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1.2 Market Restraints
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1.2.1 Presence of Counterfeit Products
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Personal Care
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2.1.1.1 Hair Care
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2.1.1.1.1 Shampoo
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2.1.1.1.2 Conditioner
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2.1.1.1.3 Hair Oil
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2.1.1.1.4 Other Hair Care Products
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2.1.1.2 Skin Care
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2.1.1.2.1 Facial Care
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2.1.1.2.2 Body Care
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2.1.1.2.3 Lip Care
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2.1.1.3 Bath and Shower
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2.1.1.3.1 Soaps
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2.1.1.3.2 Shower Gels
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2.1.1.3.3 Bath Salts
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2.1.1.3.4 Bathing Accessories
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2.1.1.3.5 Other Bath and Shower Products
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2.1.1.4 Oral Care
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2.1.1.4.1 Toothbrushes and Replacements
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2.1.1.4.2 Toothpastes
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2.1.1.4.3 Mouthwashes and Rinses
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2.1.1.4.4 Other Oral Care Products
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2.1.1.5 Men's Grooming
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2.1.1.6 Deodorants and Antiperspirant
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2.1.2 Beauty and Makeup/Cosmetics
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2.1.2.1 Colour Cosmetics
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2.1.2.1.1 Facial Makeup Products
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2.1.2.1.2 Eye Makeup Products
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2.1.2.1.3 Lip and Nail Makeup Products
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2.2 By Category
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2.2.1 Premium Products
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2.2.2 Mass Products
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2.3 By Distribution Channel
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2.3.1 Specialist Retail Stores
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2.3.2 Supermarkets/Hypermarkets
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2.3.3 Convenience Stores
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2.3.4 Pharmacies/Drug Stores
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2.3.5 Online Retail Stores
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2.3.6 Other Distribution Channels
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2.4 By Geography
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2.4.1 United States
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2.4.2 Canada
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2.4.3 Mexico
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2.4.4 Rest of North America
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North America Beauty And Personal Care Products Market Size FAQs
How big is the North America Beauty And Personal Care Products Market?
The North America Beauty And Personal Care Products Market size is expected to reach USD 124.53 billion in 2024 and grow at a CAGR of 3.95% to reach USD 151.19 billion by 2029.
What is the current North America Beauty And Personal Care Products Market size?
In 2024, the North America Beauty And Personal Care Products Market size is expected to reach USD 124.53 billion.
