North America Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

North America Beauty and Personal Care Products Market is Segmented by Product Type into Personal Care Products and Cosmetics/Make-up Products; by Category into Premium Products and Mass Products; by Distribution Channel into Specialist Retail Stores Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels and Others.

Market Snapshot

NA beauty and Personal care
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 2 %
CAGR % (2019-2024): 2%
Fastest Growing Country: Canada

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Market Overview

North America Beauty and Personal Care Products Market is projected to grow at a CAGR of 2% during the forecast period of (2019-2024)

  • The changing and busy lifestyles of the consumers in the region have led to a rise in demand for multifunctional beauty and personal care products as the consumers are following holistic approaches to beauty and health care rather than treating each as a separate segment for care.
  • The region is providing opportunities for innovation and expansion regarding color cosmetics by many brands. Skin care and hair care are the major growing segments in this region.
  • Moreover, premium beauty and personal care segment have shown an impressive growth year over year.

Scope of the Report

North America beauty and personal care market report is segmented based on product type, category and distribution channel. The segmentation based on product type includes facial care, lip care, and body care. By category, the market is segmented as premium skin care products and mass skin care products. Distribution channels include specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and others.

By Product Type
Personal Care
Hair Care
Skin Care
Lip Care
Deodrant and Antiperspirant
Bath and Shower
Oral Care
Men's Grooming
Beauty & Make-up / Cosmetics
Colour Cosmetics
Facial Make-up Products
Eye Make-up Products
Lip and Nail Make-up Products
Hair styling and coloring products
By Category
Premium Skin Care Products
Mass Skin Care Products
By Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
North America
United States
Rest of North America

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Key Market Trends

Growing Demand for Natural and Organic Cosmetics Products

The natural and organic cosmetic products are gaining high prominence in this region with the increasing awareness and growing preference for luxury personal care brands. Factors, such as consumer knowledge and increase in awareness of products about the benefits of organics products and services, through digital media and other sources, coupled with the advent of social media are adding to the growth in the region. This, in turn, is driving the demand for these products. Consumers in the United States are increasing their consumption of herbal beauty products,  particularly skin care and hair care products, due to their ‘vegan’, ‘natural’, ‘organic’, ‘botanical’, and ‘free  from’ labels.


United States Holds the Largest Market Share

The consumer's in the country have registered an increasing average annual expenditure on personal and beauty care products over the years which in turn is augmenting the growth of the market in the country. Thus, the rising cases of oral problems are a growing concern in the country, which is estimated to augment the US oral care market. A report published by the American Dental Association, dry mouth, sensitivity, and tooth pain was found to be the most frequent oral problems among the Americans, which majorly boosts the market for oral care prodcuts in the country.

NA beauty and Personal care4

Competitive Landscape

North America Beauty and Personal Care market is a highly fragmented market, with a considerable number of regional and global players. The major strategies adopted by the companies operating in the market are – product innovations, expansions, and mergers and acquisitions. An advanced distribution network gives an upper edge to the manufacturers, to expand their range of products across the globe. Moreover, it is crucial for players to continuously innovate, to operate and grow in the market, due to the rapidly changing consumer demands and preferences. Moreover, companies are using digital and social media advertisements to make consumers aware of their new product launches in the market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Personal Care

        1. Hair Care

        2. Skin Care

        3. Lip Care

        4. Deodrant and Antiperspirant

        5. Bath and Shower

        6. Oral Care

        7. Men's Grooming

      2. 5.1.2 Beauty & Make-up / Cosmetics

        1. Colour Cosmetics

          1. Facial Make-up Products

          2. Eye Make-up Products

          3. Lip and Nail Make-up Products

        2. Hair styling and coloring products

    2. 5.2 By Category

      1. 5.2.1 Premium Skin Care Products

      2. 5.2.2 Mass Skin Care Products

    3. 5.3 By Distribution Channel

      1. 5.3.1 Specialist Retail Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Pharmacies/Drug Stores

      5. 5.3.5 Online Retail Channels

      6. 5.3.6 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal S.A.

      2. 6.4.2 Unilever PLC

      3. 6.4.3 Procter & Gamble Co

      4. 6.4.4 Estee Lauder Companies Inc.

      5. 6.4.5 Beiersdorf AG

      6. 6.4.6 Avon Products, Inc.

      7. 6.4.7 Revlon, Inc.

      8. 6.4.8 Coty Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The North America Beauty and Personal Care Products Market market is studied from 2016 - 2026.

The North America Beauty and Personal Care Products Market is growing at a CAGR of 2% over the next 5 years.

The North America Beauty and Personal Care Products Market is valued at 2% in 2026.

Avon Products, Inc., Beiersdorf AG, Estée Lauder Companies Inc., Procter & Gamble Co, L'Oréal S.A. are the major companies operating in North America Beauty and Personal Care Products Market.

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