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North America Bath & Shower Products Market Size (2024 - 2029)

The North American bath and shower products market is experiencing growth driven by an increasing consumer focus on health and hygiene, alongside a rising preference for organic and chemical-free products. This shift is prompting manufacturers to introduce items that cater to these demands, including products specifically designed for men and those enriched with skincare ingredients. The market's expansion is further supported by the introduction of value-based products that resonate with consumer interests, contributing to the overall market size.

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Market Size of North America Bath & Shower Products Industry

North America Bath & Shower Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.50 %
Market Concentration Low

Major Players

North America Bath & Shower Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

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NA Bath & Shower Product Market Analysis

The North American bath & shower products market is projected to register a CAGR of 4.5% over the next five years.

  • The North American market for bath and shower products is primarily driven by increasing awareness about health and hygiene among consumers. Consumers are showing a growing interest in organic, natural, vegan, plant-based, and cruelty-free products, which is boosting the growth of the market. In addition, consumers are becoming more inclined towards chemical-free personal hygiene products due to growing awareness about the harmful effects of chemicals such as parabens, silicones, and phthalates on the skin. This is fueling the demand for chemical-free bath and shower products.
  • Another factor contributing to the growth of the market is the rising demand for products specifically designed for men. Manufacturers are trying to cater to this demand by introducing bath and shower products specifically for men. For example, in September 2021, Manscaped, a men's below-the-waist hygiene and grooming company, launched a new line of products that included a body wash daily shower gel and an upgraded crop cleanser groin wash.
  • Manufacturers are also capitalizing on the growing interest of consumers in value-based shower gels, shower oil, and other such products by introducing consumer-oriented products in the market. For example, in August 2022, Phlur, a United States-based brand, launched a body wash and body lotion. The vitamin-enriched serum body washes are infused with skincare ingredients that gently cleanse and invigorate the skin. Formulated with coconut-derived surfactants, the wash gently yet effectively cleanses the skin without stripping. Sea water, glycerin, and algae complex help reestablish a healthy hydration balance of the skin, and vitamins and antioxidants help replenish skin for a smoother overall appearance.

NA Bath & Shower Product Industry Segmentation

Bath and shower products are personal hygiene products designed to clean the body during showers.

The North American bath and shower products market is segmented based on type, distribution channel, and geography. By type, the market is segmented as shower gel/body wash, bar soap, shower oil, and other types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online stores, & other distribution channels. By geography, the market is segmented into the United States, Canada, Mexico, and the rest of North America.

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Type
Shower Gel/Body wash
Bar Soap
Shower Oil
Other Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography
United States
Canada
Mexico
Rest of North America
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North America Bath & Shower Products Market Size Summary

The North American bath and shower products market is experiencing a notable expansion, driven by a heightened consumer focus on health and hygiene. This trend is characterized by a growing preference for organic, natural, vegan, plant-based, and cruelty-free products, as consumers become increasingly aware of the potential adverse effects of chemicals like parabens and phthalates. The market is also witnessing a surge in demand for products tailored specifically for men, with manufacturers introducing targeted offerings to cater to this demographic. Additionally, the rise of value-based products, such as premium shower gels and body washes infused with skincare ingredients, is further propelling market growth. The introduction of innovative products, such as those by Kohler Co. and Phlur, highlights the industry's commitment to meeting consumer demands for high-quality, ingredient-conscious personal care solutions.

The competitive landscape of the North American bath and shower products market is marked by the presence of numerous international, regional, and domestic players, including major brands like Johnson & Johnson, Estée Lauder Companies Inc., Henkel AG & Co. KGaA, and Unilever plc. These companies are actively engaging in product innovation, strategic partnerships, and market expansions to enhance their brand presence and capture market share. The United States, in particular, holds a significant portion of the market, driven by consumer demand for natural and organic products that align with modern, active lifestyles. The market's growth is further supported by the increasing disposable income of consumers, allowing for greater expenditure on premium health and hygiene products. As a result, the market is witnessing a continuous influx of new products and brands, reflecting the dynamic and evolving nature of consumer preferences in the region.

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North America Bath & Shower Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Shower Gel/Body wash

      2. 2.1.2 Bar Soap

      3. 2.1.3 Shower Oil

      4. 2.1.4 Other Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Bath & Shower Products Market Size FAQs

The North America Bath & Shower Products Market is projected to register a CAGR of 4.5% during the forecast period (2024-2029)

Beiersdorf AG, Johnson & Johnson, Estée Lauder Companies Inc., Henkel AG & Co. KGaA and Unilever plc are the major companies operating in the North America Bath & Shower Products Market.

NA Bath & Shower Product Market Report Snapshots

North America Bath and Shower Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)