Market Share of North America Bakery Products Industry
The North American market for bakery products is fragmented, owing to the presence of prominent regional and domestic players in different countries. Mergers, expansion, acquisitions, partnerships, and new product development are strategic approaches adopted by leading companies to boost their brand presence among consumers. Key players dominating the market include The Kellogg Company, Flower Foods Inc., Grupo Bimbo, SAB de CV, The J.M. Smucker Company (Hostess Brands), and Mondelēz International Inc. Several manufacturers are focusing on online distribution channels for their online promotion, marketing, and branding of their products, to expand their geographic reach and increase their customer base.
North America Bakery Products Market Leaders
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Flowers Foods, Inc.
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The Kellogg Company
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Mondelēz International, Inc
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Grupo Bimbo, S.A.B. de C.V.
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The J.M. Smucker Company (Hostess Brands)
*Disclaimer: Major Players sorted in no particular order
