North America Bakery Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America Bakery Products Market is segmented by Product Type (Cakes and Pastries, Biscuits & Cookies, Bread, and Morning Goods); Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retailing, and Others); & by Country (United States, Canada, Mexico and Rest of North America). The report offers market size and forecasts for the bakery products market in value (USD million) for all the above segments.

Market Snapshot

North America Bakery Products Market Overview
Study Period: 2016 -2027
Base Year: 2021
CAGR: 4.8 %

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Market Overview

The North America bakery products market is projected to grow at a CAGR of 4.8% during the forecast period (2022-2027).

Changing consumer trends for bakery products which offers high nutritional value and convenience at the time of COVID-19 is accelerating the growth of the market in the region. During the outbreak of coronavirus North American consumers were conscious about their health, boosting immunity and energy which rise up the demand for baked foods which is gluten-free and is not only followed by coeliac patients, but also by the general health-conscious , low carb, low fat and high protein. As per the (IFIC) International Food Information Council's Food & Health Survey in 2021, majority of the people are strenuously pursuing for beneficial health factors from foods.

steady consumption growth with regards to bread. The trend is expected to remain same in the forecast period, however, ancient grains, organic grains, and custom blends of wheat flour are expected to record higher sales, with the growing demand for health-promoting bakery products that are minimally processed with lesser preservatives, lesser trans fats, rich in protein, and have other essential micro-nutrients. Moreover, as a result of urbanization and increase of working population, the growth of out-of-home consumption is rising which increased demand for instant and nutritious bakery products and this trend has been fueling the vigorous growth of the bakery products in the regions of North America.

Commercial bakeries, although fewer in numbers than retail stores, generate almost 80% of the total bakery industry profits in the region. Commercial bakeries are well-established, with key players dominating the scenario, whereas retail stores are more fragmented in nature. Now a day’s people are having hectic lifestyle which increased the demand of ready-to-cook and ready-to-eat food commodities such as cookies, bread, cakes, tortillas, biscuits and frozen pizza. The North American bakery products were easily available in the supermarkets, hypermarkets in-store and online delivery option was also there which was very convenience for the consumers and this has maintained the growth of the market in the pandemic situation.

Scope of the report

Bakery products consist of rolls, bread, pies, cookies, pastries, and muffins which are basically being prepared from meal derived or flour from some of the grains. The North America bakery products market is segmented by product type into cakes and pastries, biscuits, bread, and morning goods; and by distribution channel into hypermarkets/supermarkets, convenience stores, specialty stores, online retailing, others. Also, the study provides an analysis of the bakery products market in the emerging and established markets across the North America region, including the United States, Canada, Mexico, and the Rest of North America. The report offers market size and forecasts for Hair loss treatment product market in Value (USD million) for all the above segments.

By Product Type
Cakes and Pastries
Morning Goods
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retailers
United States
Rest of North America

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Key Market Trends

Demands for Convenience Food Products Drives the Market

The primary driver for the growth of the bread segment in the North American countries is the increasing demand for bread, cookies, fruit and organic flavored cakes containing whole grain, high in fiber, gluten-free, or healthy and fortified bread. Such products are becoming increasingly popular with consumers, due to the enhanced uptake of the healthy lifestyle concept. In the developed countries, competition is uneven, due to product diversity and a large number of informal channels that produce bread. Moreover, packaged bread sales out numbered unpackaged bread sales in North American countries. North American people perefer having convinience food products in their day to day life thus, bakery products are considered feasible and easily accessible options among all other products. Furthermore, several giant or private label manufacturers are producing different types of bread such as gluten-free bread, anadama bread, cookies, cakes, whole wheat bread, multi grain buiscuits & bread as per consumer demand.

North America Bakery Products Market1

United States Market to Dominate the Regional Market

Health-consciousness and indulgence are two parallel trends dominating the US bakery products market. The heath-orientation is catered with the launch of products that contain wholegrain, high fiber, or other health-promoting ingredients. The growing“gluten-free” varieties of baked products, along with the associated higher unit price, will provide further fillip to value-based sales in the forecast period. Therefore, new product innovation coupled with packaging modifications holds a key to retain competitiveness in the US bakery market, the market has seen a rise in popularity for portable, single-serve packaging. Morning baked goods witnessed sales decline, as consumers opted for other healthier alternatives, like snack bars and yogurt. With the growing demand for breakfast drink recipes and increased use of foodservice outlets for breakfast, the overall consumption of morning goods has gone down.

North America Bakery Products Market2

Competitive Landscape

The North American market for bakery products is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include Kellogg NA Co., Hostess Brands, LLC, Bimbo Bakeries USA, Inc., Canyon Bakehouse LLC, and Mondelēz International among others. Several manufacturers are focusing on online distribution channels for their online promotion, marketing and branding of their products, in order to expand their geographic reach and increase their customer base.

Recent Development

  • In 2021, Mmmly a United States based Food and Beverage Company announced the launch of its plant-based reimagined cookies. These cookies contains clean labelled ingredients like root vegetables, prebiotic fiber, healthy fats and fruits that act as a source of energy which support the brain, gut health and overall well-being. This product was launched on consumer demand for clean label product and to increase their sales in the US bakery product market.
  • In 2021, Bimbo Bakehouse, which is a division of Bimbo Bakeries of United States has declared the launch of five latest specialty buns and bread in the market. The company offers its range of new product line in its in-store bakeries and foodservice operators.
  • In 2021, Bimbo Bakeries USA, Inc., announced the launch of its new “Premium Healthfull bread line” which consists of three types of products such as Brownberry, Arnold and Oroweat brands’ portfolio of products. This launch is to meet consumer needs on healthy and nutritious bakery products.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cakes and Pastries

      2. 5.1.2 Biscuits

      3. 5.1.3 Bread

      4. 5.1.4 Morning Goods

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Others

    3. 5.3 Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Kellogg NA Co.

      2. 6.4.2 Hostess Brands, LLC

      3. 6.4.3 Bimbo Bakeries USA, Inc.

      4. 6.4.4 Canyon Bakehouse LLC

      5. 6.4.5 Mondel?z International

      6. 6.4.6 Dave's Killer Bread

      7. 6.4.7 Allinson's Bread

      8. 6.4.8 General Mills, Inc.

      9. 6.4.9 Alpha Baking Co., Inc.

      10. 6.4.10 Boudin Bakery

    5. *List Not Exhaustive


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Frequently Asked Questions

The North America Bakery Products Market market is studied from 2016 - 2027.

The North America Bakery Products Market is growing at a CAGR of 4.8% over the next 5 years.

Kellogg NA Co., Hostess Brands, LLC, Bimbo Bakeries USA, Inc., Canyon Bakehouse LLC, Mondelēz International are the major companies operating in North America Bakery Products Market.

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