| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 2.18 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Baked Savory Snacks Market Analysis
The North America Baked Savory Snacks Market is expected to register a CAGR of 2.18% during the forecast period.
- The swelling demand for convenient food products with easy availability and relatively low cost of ingredients for savory snacks, especially, extruded corn-based snacks are compelling manufacturers to expand heavily in the product segment. With new product developments and innovations like multigrain chips, there exists a huge opportunity among the companies to establish their reputation in the market as a pioneer.
- The manufacturers of savory snacks have been coming up with versatile product offerings with new flavor profiles and shapes to seek the attention of the consumers. The introduction of new products in attractive packets is a strategy to promote sales.
North America Baked Savory Snacks Market Trends
Supermarket/Hypermarket holds a Prominent Share in Distribution Channel
As the consumer demand for healthier snacks rose, more retail channels are selling them. High market penetration and growing consumer demand for healthy snacks are thus expected to drive the overall demand for baked savory snacks. Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are dominant channels for the sales of baked savory snack products. Special deals, discounts, and value for the money can further enhance the buying experience. The mixed bundling strategy of this distribution channel offers enhanced affordability, wherein the combination of snacking and/or other products can be collectively purchased at a relatively lower price.
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United States holds the Largest Share
The growth of savory snacks in the United States is chiefly driven by consumers demanding tasty and healthy snacks without compromising the nutritional content. The United States has a large portion of high-income groups and the demand is vastly growing because the people continue to prioritize the portability, convenience, and indulgence offered by the savory snacks, particularly the baked savory snacks. Furthermore, fortified baked snacks are in trend in North America as people are taking a shift to reduced-sugar snacks. The increased protein content is another common fortification practice that is being adopted to capture the diabetic and fitness concerned population.
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North America Baked Savory Snacks Industry Overview
Baked savory snacks offer a great scope of innovation in terms of texture, flavors and physical appearance. The major players like General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company, and PepsiCo Inc. have been able to propagate their innovations to the consumers very well and are therefore leading the market in the North American region.
North America Baked Savory Snacks Market Leaders
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General Mills
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ConAgra Foods
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ITC Limited
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The Kelloggs Company
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PepsiCo Inc.
- *Disclaimer: Major Players sorted in no particular order
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North America Baked Savory Snacks Industry Segmentation
North America Baked Savory Snacks Market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into potato chips, extruded snacks, popcorn, savory biscuits, pretzels, and tortilla chips. On the basis of the distribution channel, the market is segmented into supermarket/hypermarket, convenience stores, specialty stores, online stores, and others. On the basis of geography, the report provides a detailed analysis, which includes United States, Canada, Mexico, and rest of North America.
| By Product Type | Potato chips |
| Extruded snacks | |
| Popcorn | |
| Savoury biscuits | |
| Pretzels | |
| Tortilla chip | |
| By Distribution Channel | Supermarket/Hypermarket |
| Convenience Stores | |
| Specialist Stores | |
| Online Retailers | |
| Others | |
| By Geography | United States |
| Canada | |
| Mexico | |
| Rest of North America |
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North America Baked Savory Snacks Market Research FAQs
What is the current North America Baked Savory Snacks Market size?
The North America Baked Savory Snacks Market is projected to register a CAGR of 2.18% during the forecast period (2025-2030)
Who are the key players in North America Baked Savory Snacks Market?
General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company and PepsiCo Inc. are the major companies operating in the North America Baked Savory Snacks Market.
What years does this North America Baked Savory Snacks Market cover?
The report covers the North America Baked Savory Snacks Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Baked Savory Snacks Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North America Baked Savory Snacks Industry Report
Statistics for the 2025 North America Baked Savory Snacks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Baked Savory Snacks analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
