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North America Bacon Market Size (2024 - 2029)

The North American bacon market is experiencing growth driven by increasing consumer demand for convenient and high-quality meat products. This demand is fueled by the popularity of bacon in various food items such as pizza, breakfast sandwiches, and hamburgers, as well as the rise in out-home consumption through quick-service restaurants. Despite these positive trends, the market's expansion is somewhat hindered by growing consumer awareness of the health risks associated with bacon's high sodium and fat content.

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Market Size of North America Bacon Industry

North America Bacon Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.90 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

North America Bacon Market Analysis

The North American bacon market is projected to register a CAGR of 3.90% over the next five years.

  • Consumers increasingly demand ready-to-eat and ready-to-cook meat products with better taste and quality. The increase in consumer awareness and acceptance regarding the convenience of meat products is an important factor driving the market's growth.
  • As consumers of all age groups in the region seek convenient ordering options, many food retailers, such as McDonald's, are focusing on adopting kiosks so that customers can customize their orders and save time by avoiding standing in queues to place orders. Also, there is a growing market for bacon due to the popularity of pizza, breakfast sandwiches, appetizers, and hamburgers featuring bacon.
  • Moreover, out-home consumption through various food service channels, such as quick-service restaurants, increased in the past few years. This led to the food service operators opting for various marketing strategies to broaden their consumer base and consolidate their business in the country. The bacon market is predicted to rise due to rising consumer demand for bacon at breakfast.
  • Due to customers' shifting dietary patterns, meat-based breakfasts, like bacon, are in higher demand over other breakfast options, including pancakes. Also, consumers are seeking breakfast options like on-the-go food products because of their hectic lifestyles. However, the significant sodium and fat content of bacon increases the risk of heart disease and high blood pressure. Rising consumer knowledge of these effects has been slowing the bacon market's growth.

North America Bacon Industry Segmentation

Bacon is a form of pork that is usually created from the side of a pig that has been cured and smoked after the spare ribs have been removed.

The North American bacon market is segmented by product type and distribution channel. By product type, the market studied is segmented into standard bacon and ready-to-eat bacon. The market studied is segmented by distribution channel into food service and retail channels. The food service channel is further segmented into full-service restaurants, quick-service restaurants, cafes and bars, and other food service channels. The retail channels are further segmented into supermarkets/hypermarkets, specialty stores, online stores, and other retail channels, and by country, the market is segmented into the United States, Canada, Mexico, and the Rest of North America.

The market sizing has been done in value terms in USD for all the abovementioned segments.

By Product Type
Standard Bacon
Ready-to-Eat Bacon (Includes Microwavable)
By Distribution Channel
Food Service Channel
Full-Service Restaurants
Quick-Service Restaurants
Cafes and Bars
Other Food Service Channels
Retail Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Stores
Other Retail Channels
By Geography
United States
Canada
Mexico
Rest of North America
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North America Bacon Market Size Summary

The North American bacon market is experiencing a steady growth trajectory, driven by increasing consumer demand for convenient and high-quality meat products. The trend towards ready-to-eat and ready-to-cook options is gaining momentum, with consumers of all ages seeking more convenient ordering methods, such as kiosks in fast-food outlets. The popularity of bacon in various food items, including pizza, breakfast sandwiches, and hamburgers, is contributing to the market's expansion. Additionally, the rise in out-of-home consumption through quick-service restaurants has prompted food service operators to adopt diverse marketing strategies to attract a broader customer base. Despite the growing demand, health concerns related to bacon's sodium and fat content are influencing consumer choices, leading to a shift towards healthier breakfast alternatives.

The market is further bolstered by the increasing adoption of paleo and keto diets, which emphasize meat consumption, including bacon. Fast-food chains are expanding their bacon offerings with varied flavor profiles to cater to evolving consumer tastes. The introduction of new bacon variants, such as low-calorie and gluten-free options, is helping manufacturers stay competitive. The online fresh food market is also witnessing significant growth, driven by the convenience of online shopping and the busy lifestyles of consumers. Key players in the bacon market are leveraging social media and online channels to enhance their reach and offer innovative flavors. The introduction of novel products, such as seaweed-based bacon, and investments in automation and technology are further shaping the market landscape, ensuring continued growth and diversification.

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North America Bacon Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Standard Bacon

      2. 2.1.2 Ready-to-Eat Bacon (Includes Microwavable)

    2. 2.2 By Distribution Channel

      1. 2.2.1 Food Service Channel

        1. 2.2.1.1 Full-Service Restaurants

        2. 2.2.1.2 Quick-Service Restaurants

        3. 2.2.1.3 Cafes and Bars

        4. 2.2.1.4 Other Food Service Channels

      2. 2.2.2 Retail Channel

        1. 2.2.2.1 Supermarkets/Hypermarkets

        2. 2.2.2.2 Specialty Stores

        3. 2.2.2.3 Online Stores

        4. 2.2.2.4 Other Retail Channels

      3. 2.2.3 By Geography

        1. 2.2.3.1 United States

        2. 2.2.3.2 Canada

        3. 2.2.3.3 Mexico

        4. 2.2.3.4 Rest of North America

North America Bacon Market Size FAQs

The North America Bacon Market is projected to register a CAGR of 3.9% during the forecast period (2024-2029)

Hormel Foods Corporation ​, The Kraft Heinz Company​, Tyson Foods Inc.​, Fresh Mark Inc. and Sugar Creek Packing Co. are the major companies operating in the North America Bacon Market.

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North America Bacon Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)