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North America Baby Monitors Market Size (2024 - 2029)

The North American baby monitors market is experiencing growth driven by several factors, including the increasing number of working parents and the rise of nuclear families, which have led to a higher adoption of baby monitors. The market size is further influenced by lifestyle changes, a surge in online retailing, and increased spending on baby safety and care products. The COVID-19 pandemic also played a role in expanding the market, as healthcare workers utilized baby monitors for remote patient interaction. Manufacturers are actively launching new products and offering discounts to enhance market penetration, particularly through online channels.

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Market Size of North America Baby Monitors Industry

North America Baby Monitors Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.44 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

North America Baby Monitors Market Analysis

The North American baby monitors market was valued at USD 659.58 million in 2021, and it is projected to register a CAGR of 9.44% during the forecast period 2022-2027.

Owing to the COVID-19 pandemic, front-line health workers in many countries, including the United States, turned to two-way baby monitors to interact with suspected or confirmed COVID-19 patients in isolation as a temporary solution. Additionally, various manufacturers are launching baby monitors and providing attractive discount offers to customers to increase their market penetration, primarily for online sales. In February 2021, Vacos announced the global launch (available in the United States, Amazon Store) of its first hackproof Baby Monitor, a breakthrough product offering customers an all-in-one intelligent way to keep tabs on their babies at home remotely.

Parents use baby monitors to stay updated on their baby's movement in their absence. Some customers use these monitors to hear the sounds from their baby's room, while some customers use them to keep watch on their children through video monitoring. Audio and video managers are used to watch the babies and kids.

An increase in the number of working parents and nuclear families has led to the higher adoption of baby monitors. Additionally, lifestyle changes, a rise in online retailing, and increased expenditure on baby safety, along with expenditure on baby care products, are key factors driving demand for the baby monitor market.

North America Baby Monitors Industry Segmentation

A baby monitor is a device that enables a person to hear or visualize an infant or child's activity. With the advent of technology, smart devices also let the person talk to the infant or child in real-time. The North American baby monitors market is segmented by product type, category, distribution channel, and geography. By product type, the market studied is segmented into audio, video, and motion sensor baby monitor. Based on category, the market studied is segmented into wired and wireless/Wi-Fi baby monitors. Based on distribution channels, the market studied is segmented into offline and online retail stores. By geography, the market is segmented into the United States, Canada, Mexico, and Rest of North America. The report offers market size and forecast for all the above segments in value (USD million).

By Product Type
Audio Baby Monitor
Video Baby Monitor
Motion Sensor Baby Monitor
By Category
Wired
Wireless/Wi-Fi
By Distrbution Channel
Online Retail Stores
Offline Retail Stores
By Geography
United States
Canada
Mexico
Rest of North America
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North America Baby Monitors Market Size Summary

The North American baby monitors market is experiencing significant growth, driven by the increasing number of working parents and the rise of nuclear families. This trend is further fueled by lifestyle changes and a heightened focus on baby safety and care products. The demand for baby monitors is bolstered by the need for parents, especially those working from home or engaged in other household activities, to monitor their children's activities remotely. The market is also seeing innovations, such as hackproof monitors and features that allow parents to document and share moments of their baby's development, which are appealing to consumers seeking advanced functionalities. The COVID-19 pandemic has also played a role in the market's expansion, as baby monitors were utilized by healthcare workers for remote communication with isolated patients, highlighting their versatility and importance.

In Canada, the market is characterized by a strong emphasis on safety and innovation, with manufacturers introducing new features to differentiate their products. The market is consolidated, with leading companies holding a majority share and actively engaging in partnerships with local manufacturers and distributors to strengthen their regional presence. This strategy allows them to enhance their product offerings by incorporating local technologies. Notable players in the market include Samsung Electronics, Koninklijke Philips, Summer Infant, Lenovo Group, and VTech Holdings, all of which are introducing advanced baby monitor features such as high-definition video, night vision, and contactless monitoring technologies. These developments are contributing to the market's robust growth trajectory.

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North America Baby Monitors Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Audio Baby Monitor

      2. 2.1.2 Video Baby Monitor

      3. 2.1.3 Motion Sensor Baby Monitor

    2. 2.2 By Category

      1. 2.2.1 Wired

      2. 2.2.2 Wireless/Wi-Fi

    3. 2.3 By Distrbution Channel

      1. 2.3.1 Online Retail Stores

      2. 2.3.2 Offline Retail Stores

    4. 2.4 By Geography

      1. 2.4.1 United States

      2. 2.4.2 Canada

      3. 2.4.3 Mexico

      4. 2.4.4 Rest of North America

North America Baby Monitors Market Size FAQs

The North America Baby Monitors Market is projected to register a CAGR of 9.44% during the forecast period (2024-2029)

Samsung Electronics Co. Ltd , Koninklijke Philips NV , Summer Infant (USA) Inc. , Lenovo Group Limited and VTech Holdings Limited are the major companies operating in the North America Baby Monitors Market.

North America Baby Monitors Report Snapshots

North America Baby Monitors Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)