Market Size of North America Automotive Navigation System Industry
| Study Period | 2019-2029 |
| Market Size (2024) | USD 7.74 Billion |
| Market Size (2029) | USD 10.61 Billion |
| CAGR (2024 - 2029) | 6.50 % |
| Fastest Growing Market | North America |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Automotive Navigation System Market Analysis
The North America Automotive Navigation System Market size is estimated at USD 7.74 billion in 2024, and is expected to reach USD 10.61 billion by 2029, growing at a CAGR of 6.5% during the forecast period (2024-2029).
Over the long term, with the growing demand for accuracy, automotive navigation technology helps in tracking and forecasting supply chains by including applications that provide a real-time-definite delivery system. Moreover, Car sharing services heavily rely on navigation-based technology as a result Ola, Uber, and Grab are expected to push the market growth.
Real-time traffic data, map updates, and smartphone integration have been a few primary features of an automotive navigation system that are likely to attract significant customer demand over the coming years. Further, technological advancements in the navigation system are expected to drive the demand for the navigation systems market during the forecast period.
The automotive industry’s recent shift in attention to technical developments such as electrification and autonomous driving has raised the demand for navigation systems. Several key players are focusing on expanding their navigation system functionalities with growing technologies, like AI (artificial intelligence) and AR (augmented reality), to capture the increasing demand for advanced navigation systems in vehicles.
North America Automotive Navigation System Industry Segmentation
An automotive navigation system is part of the automobile controls, or a third-party add-on used to find direction in an automobile. Automobile navigation can rely on GPS (Global Positioning System), or it can be DVD- or data-based as well.
The North America Automotive Navigation Systems Market is segmented by vehicle type, sales channel, and country. By vehicle type, the market is segmented into passenger cars and commercial vehicles. By sales channel, the market is segmented into original equipment manufacturers (OEM) and aftermarket. By country, the market is segmented into the United States of America, Canada, and Rest of the North America. For each segment, the market sizing and forecast have been done based on the value (USD).
| By Sales Channel | |
| Original Equipment Manufacturer (OEM) | |
| Aftermarket |
| By Vehicle Type | |
| Passenger Vehicles | |
| Commercial Cars |
| By Country | |
| United States | |
| Canada | |
| Rest Of North America |
North America Automotive Navigation System Market Size Summary
The North America Automotive Navigation System Market is poised for significant growth, driven by the increasing demand for advanced navigation technologies in vehicles. This growth is fueled by the rising popularity of car-sharing services and the integration of real-time traffic data, map updates, and smartphone connectivity into navigation systems. As the automotive industry shifts towards electrification and autonomous driving, the demand for sophisticated navigation systems is expected to rise. Key players in the market are focusing on enhancing navigation functionalities with technologies like artificial intelligence and augmented reality to meet the evolving consumer expectations. The market is also witnessing a trend towards integrating navigation features into smartphones to reduce costs, while still providing comprehensive in-vehicle GPS capabilities.
The market landscape is characterized by the presence of major players such as Denso Corporation, Robert Bosch GmbH, and TomTom International BV, who are continuously innovating and expanding their offerings. The introduction of 5G technology is set to revolutionize the automotive navigation sector, enabling new capabilities and enhancing multimedia and entertainment features in vehicles. Collaborations and acquisitions, such as Rivian's acquisition of Iternio and Quest Global's partnership with TomTom, are further driving the market's evolution. These developments, along with favorable government regulations and technological advancements, are expected to propel the demand for automotive navigation systems in North America, making it a dynamic and rapidly growing market.
North America Automotive Navigation System Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Growing Consumer Trend Towards In-dash Navigation System
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1.2 Market Restraints
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1.2.1 High Cost of Installing Navigation System May Hamper the Market Growth
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1.3 Porters Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION (Market Size in Value - USD)
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2.1 By Sales Channel
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2.1.1 Original Equipment Manufacturer (OEM)
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2.1.2 Aftermarket
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2.2 By Vehicle Type
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2.2.1 Passenger Vehicles
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2.2.2 Commercial Cars
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2.3 By Country
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2.3.1 United States
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2.3.2 Canada
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2.3.3 Rest Of North America
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North America Automotive Navigation System Market Size FAQs
How big is the North America Automotive Navigation System Market?
The North America Automotive Navigation System Market size is expected to reach USD 7.74 billion in 2024 and grow at a CAGR of 6.5% to reach USD 10.61 billion by 2029.
What is the current North America Automotive Navigation System Market size?
In 2024, the North America Automotive Navigation System Market size is expected to reach USD 7.74 billion.
