North America Automotive Navigation System Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The North America Automotive Navigation Systems Market Report is Segmented by Vehicle Type (Passenger Cars and Commercial Vehicles), by Sales Channel (OEMs and Aftermarket), and Countries (United States of America, Canada, and Rest of the North America). The Report Offers Market Size and Forecasts in Value (USD Billion) for the Above-Mentioned Segments.

North America Automotive Navigation System Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America Automotive Navigation System Market Size

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North America Automotive Navigation System Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 8.24 Billion
Market Size (2030) USD 11.29 Billion
CAGR (2025 - 2030) 6.50 %
Fastest Growing Market North America
Largest Market North America
Market Concentration Medium

Major Players

North America Automotive Navigation System Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Automotive Navigation System Market Analysis

The North America Automotive Navigation System Market size is estimated at USD 8.24 billion in 2025, and is expected to reach USD 11.29 billion by 2030, at a CAGR of 6.5% during the forecast period (2025-2030).

Over the long term, with the growing demand for accuracy, automotive navigation technology helps in tracking and forecasting supply chains by including applications that provide a real-time-definite delivery system. Moreover, Car sharing services heavily rely on navigation-based technology as a result Ola, Uber, and Grab are expected to push the market growth.

Real-time traffic data, map updates, and smartphone integration have been a few primary features of an automotive navigation system that are likely to attract significant customer demand over the coming years. Further, technological advancements in the navigation system are expected to drive the demand for the navigation systems market during the forecast period. 

The automotive industry’s recent shift in attention to technical developments such as electrification and autonomous driving has raised the demand for navigation systems. Several key players are focusing on expanding their navigation system functionalities with growing technologies, like AI (artificial intelligence) and AR (augmented reality), to capture the increasing demand for advanced navigation systems in vehicles. 

North America Automotive Navigation System Industry Overview

North America Automotive Navigation System Market is dominated by several key players such as Denso Corporation, Robert Bosch GmbH, TomTom International BV, Panasonic Holdings Corporation, and Others. The market remains ever-evolving with newer technology, favorable government regulations, and mergers and acquisitions of the players. For instance,

  • In June 2023, Rivian Automotive, Inc. acquired Swedish mapping business Iternio, which created the 'A Better Routeplanner' (ABRP) software. ABRP is an industry leader in EV trip planning, with a large EV driver community in both North America and Europe. Rivian and Iternio will continue to support and enhance ABRP as a standalone app, as well as incorporate ABRP's technology into Rivian's in-vehicle navigation system and the newly available trip planning experience in the Rivian mobile app.
  • In January 2023, Quest Global collaborated with TomTom International BV to deliver next-generation digital cockpit solutions. The partnership will yield next-gen infotainment solutions with a variety of connectivity and advanced driver-assistance system (ADAS) features navigation systems and entertainment apps.
  • In April 2022, Mapbox announced that it would launch in select Toyota and Lexus vehicles equipped with a next-generation multimedia system developed by Toyota Motor North America to bring a driving experience that exceeds customer expectations.

North America Automotive Navigation System Market Leaders

  1. Denso Corporation

  2. Panasonic Holdings Corporation

  3. Robert Bosch GmbH

  4. TomTom International BV.

  5. HARMAN International

  6. *Disclaimer: Major Players sorted in no particular order
North America Automotive Navigation System Market Concentration
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North America Automotive Navigation System Market News

  • In October 2023, Mapbox, Inc. introduced the MapGPT voice navigation system, that employs generative artificial intelligence (AI), as well as the Mapbox Autopilot Map position information system for self-driving vehicles. The MapGPT system incorporates real-time vehicle, destination, and environmental information into the company's location information service, delivering route and desired facility information.
  • In September 2023, Qualcomm Technologies, Ltd. collaborated with Mercedes-Benz AG to offer the most advanced in-vehicle technologies and features to the new Mercedes-Benz E-Class Sedan in 2024. The newest Snapdragon Cockpit Platforms will help power the Mercedes-Benz E-Class User Experience multimedia system, which will operate on the MBUX Superscreen, to provide increased graphics and multimedia capability. MBUX's high-resolution widescreen device will also benefit from Snapdragon Cockpit Platforms' touchscreen control, navigational display, and augmented reality capabilities.
  • In September 2023, BMW Group and Qualcomm Technologies, Inc. expanded their technological partnership to provide the most recent Snapdragon Digital Chassis Solution developments to power BMW Group's new cars. Through this partnership, the company will integrate more safety and comfort features in vehicles. In-car virtual assistance, natural language interactions between the vehicle and the driver, in-cabin monitoring for contextual safety, and accurate positioning for safer and smarter navigation are examples of these.

North America Automotive Navigation System Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Growing Consumer Trend Towards In-dash Navigation System
  • 4.2 Market Restraints
    • 4.2.1 High Cost of Installing Navigation System May Hamper the Market Growth
  • 4.3 Porters Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size in Value - USD)

  • 5.1 By Sales Channel
    • 5.1.1 Original Equipment Manufacturer (OEM)
    • 5.1.2 Aftermarket
  • 5.2 By Vehicle Type
    • 5.2.1 Passenger Vehicles
    • 5.2.2 Commercial Cars
  • 5.3 By Country
    • 5.3.1 United States
    • 5.3.2 Canada
    • 5.3.3 Rest Of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Denso Corporation
    • 6.2.2 Alpine Electronics
    • 6.2.3 Robert Bosch GmbH
    • 6.2.4 Faurecia Clarion Electronics Co., Ltd.
    • 6.2.5 Alps Alpine Co., Ltd.
    • 6.2.6 Harman International
    • 6.2.7 Panasonic Holdings Corporation
    • 6.2.8 Aptiv PLC
    • 6.2.9 TomTom International BV
    • 6.2.10 Pioneer Corporation
    • 6.2.11 what3words Ltd.
    • 6.2.12 Marelli Holdings Co., Ltd.

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. Key Supplier Information**

**Subject to Availability
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North America Automotive Navigation System Industry Segmentation

An automotive navigation system is part of the automobile controls, or a third-party add-on used to find direction in an automobile. Automobile navigation can rely on GPS (Global Positioning System), or it can be DVD- or data-based as well.

The North America Automotive Navigation Systems Market is segmented by vehicle type, sales channel, and country. By vehicle type, the market is segmented into passenger cars and commercial vehicles. By sales channel, the market is segmented into original equipment manufacturers (OEM) and aftermarket. By country, the market is segmented into the United States of America, Canada, and Rest of the North America. For each segment, the market sizing and forecast have been done based on the value (USD). 

By Sales Channel Original Equipment Manufacturer (OEM)
Aftermarket
By Vehicle Type Passenger Vehicles
Commercial Cars
By Country United States
Canada
Rest Of North America
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North America Automotive Navigation System Market Research FAQs

How big is the North America Automotive Navigation System Market?

The North America Automotive Navigation System Market size is expected to reach USD 8.24 billion in 2025 and grow at a CAGR of 6.5% to reach USD 11.29 billion by 2030.

What is the current North America Automotive Navigation System Market size?

In 2025, the North America Automotive Navigation System Market size is expected to reach USD 8.24 billion.

Who are the key players in North America Automotive Navigation System Market?

Denso Corporation, Panasonic Holdings Corporation, Robert Bosch GmbH, TomTom International BV. and HARMAN International are the major companies operating in the North America Automotive Navigation System Market.

Which is the fastest growing region in North America Automotive Navigation System Market?

North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in North America Automotive Navigation System Market?

In 2025, the North America accounts for the largest market share in North America Automotive Navigation System Market.

What years does this North America Automotive Navigation System Market cover, and what was the market size in 2024?

In 2024, the North America Automotive Navigation System Market size was estimated at USD 7.70 billion. The report covers the North America Automotive Navigation System Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Automotive Navigation System Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Automotive Navigation System Industry Report

Statistics for the 2025 North America Automotive Navigation System market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Automotive Navigation System analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

North America Automotive Navigation System Market Report Snapshots