North America Automotive Navigation System Market Size
| Study Period | 2019-2029 |
| Market Size (2024) | USD 7.74 Billion |
| Market Size (2029) | USD 10.61 Billion |
| CAGR (2024 - 2029) | 6.50 % |
| Fastest Growing Market | North America |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Automotive Navigation System Market Analysis
The North America Automotive Navigation System Market size is estimated at USD 7.74 billion in 2024, and is expected to reach USD 10.61 billion by 2029, growing at a CAGR of 6.5% during the forecast period (2024-2029).
Over the long term, with the growing demand for accuracy, automotive navigation technology helps in tracking and forecasting supply chains by including applications that provide a real-time-definite delivery system. Moreover, Car sharing services heavily rely on navigation-based technology as a result Ola, Uber, and Grab are expected to push the market growth.
Real-time traffic data, map updates, and smartphone integration have been a few primary features of an automotive navigation system that are likely to attract significant customer demand over the coming years. Further, technological advancements in the navigation system are expected to drive the demand for the navigation systems market during the forecast period.
The automotive industry’s recent shift in attention to technical developments such as electrification and autonomous driving has raised the demand for navigation systems. Several key players are focusing on expanding their navigation system functionalities with growing technologies, like AI (artificial intelligence) and AR (augmented reality), to capture the increasing demand for advanced navigation systems in vehicles.
North America Automotive Navigation System Market Trends
Passenger Car Hold Major Market Share
The primary features of an automotive navigation system are to integrate real-time data, map updates, and smartphone integration. With the growing accessibility to the internet through mobile phones, manufacturers are opting for all built-in functions of an in-vehicle GPS in the user smartphone system itself while keeping the costs low.
An increase in disposable income and technological innovation drives growth in the market studied. The significant increase in the number of luxury vehicles and the decrease in consumer preference for sedans and SUVs have boosted the global demand for passenger cars and their premium amenities.
Furthermore, in response to growing environmental concerns and rising gasoline prices, top automobile manufacturers are launching electrified models of their vehicles. This will also aid in the expansion of the market studied.
Owing to the increased demand for passenger cars and the growing awareness of electric mobility, major players are planning to offer different types of new features in their present fleet to attract customers. For instance:
In November 2022, Hyundai Motor Company introduced the specifications of its seventh-generation Grandeur flagship sedan. The all-new Grandeur is the first model to adopt Connected Car Navigation Cockpit (ccNC), Hyundai Motor’s new infotainment system.
General Motors has made a significant announcement that all of their passenger cars will be electrified by 2035, which is a major step towards electric vehicles. With this electrification, it is expected that there will be an increase in the provision of information required for navigation, such as guidance to charging locations.
However, the current mainstream of automobile manufacturers in North America is to install display audio (DA) systems, excluding navigation functions. It is also expected that the current mainstream display audio systems with smartphone linkage functions will continue to be used for the time being.
The demand for navigation systems is growing in demand, especially amongst ride-hailing apps which are expected to push the market. GPS navigation has become a crucial aspect of taxi fleet management, allowing for easier tracking and calculation of accurate vehicle position. GPS systems have become important for many businesses to improve control, safety, and communication.
With the above-mentioned development across the region the demand for navigation system is likely to grow in the coming years.
United States Dominating the Market
Automotive mapping and navigation technology is becoming one of the most significant aspects of the contemporary automobile. Developers now have access to a lot of navigation data that can be used to enhance not just the human driving experience but also to improve ADAS capabilities and build autonomous cars.
However, despite being a basic pre-installed program in the vehicles, Google Maps was the top downloaded map and navigation app in the United States in 2022. Waze came in second, with 9.12 million downloads during the period under consideration.
Further, long-standing GPS concerns such as multipathing are being addressed, and location data is also being used to create the finest quality 3D maps yet produced. OEMs, on the other hand, must continue to spend on building their own integrated systems as a key source of brand identity.
Moreover, with the introduction of 5G technology, the automobile sector is going to undergo tremendous change. The 5G mobile network standard will enable whole new capabilities in vehicles and elsewhere. It will pave the way for future mobility and autonomous driving, as well as improved multimedia and entertainment capabilities in automobiles.
Further partnering with companies like Microsoft leverage companies to integrate services like google maps, on-road assistance, music and many more often led to offer a bundled product at affordable price.
Further automakers in the country are investing in the latest technology to make the vehicle future-ready and provide best driving experience to the customers, For instance,
- In March 2022, General Motors introduced new in-vehicle technology, this will integrate Google’s Voice Assistant, Navigation, and App Ecosystem. Hence, technological advancement is expected to drive the automotive navigation system in North America.
Considering these strong developments and ongoing initiatives by automakers and the government, demand for navigation systems is high across the country, which in turn is anticipated to propel the growth during the forecast period.
North America Automotive Navigation System Industry Overview
North America Automotive Navigation System Market is dominated by several key players such as Denso Corporation, Robert Bosch GmbH, TomTom International BV, Panasonic Holdings Corporation, and Others. The market remains ever-evolving with newer technology, favorable government regulations, and mergers and acquisitions of the players. For instance,
- In June 2023, Rivian Automotive, Inc. acquired Swedish mapping business Iternio, which created the 'A Better Routeplanner' (ABRP) software. ABRP is an industry leader in EV trip planning, with a large EV driver community in both North America and Europe. Rivian and Iternio will continue to support and enhance ABRP as a standalone app, as well as incorporate ABRP's technology into Rivian's in-vehicle navigation system and the newly available trip planning experience in the Rivian mobile app.
- In January 2023, Quest Global collaborated with TomTom International BV to deliver next-generation digital cockpit solutions. The partnership will yield next-gen infotainment solutions with a variety of connectivity and advanced driver-assistance system (ADAS) features navigation systems and entertainment apps.
- In April 2022, Mapbox announced that it would launch in select Toyota and Lexus vehicles equipped with a next-generation multimedia system developed by Toyota Motor North America to bring a driving experience that exceeds customer expectations.
North America Automotive Navigation System Market Leaders
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Denso Corporation
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Panasonic Holdings Corporation
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Robert Bosch GmbH
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TomTom International BV.
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HARMAN International
*Disclaimer: Major Players sorted in no particular order
North America Automotive Navigation System Market News
- In October 2023, Mapbox, Inc. introduced the MapGPT voice navigation system, that employs generative artificial intelligence (AI), as well as the Mapbox Autopilot Map position information system for self-driving vehicles. The MapGPT system incorporates real-time vehicle, destination, and environmental information into the company's location information service, delivering route and desired facility information.
- In September 2023, Qualcomm Technologies, Ltd. collaborated with Mercedes-Benz AG to offer the most advanced in-vehicle technologies and features to the new Mercedes-Benz E-Class Sedan in 2024. The newest Snapdragon Cockpit Platforms will help power the Mercedes-Benz E-Class User Experience multimedia system, which will operate on the MBUX Superscreen, to provide increased graphics and multimedia capability. MBUX's high-resolution widescreen device will also benefit from Snapdragon Cockpit Platforms' touchscreen control, navigational display, and augmented reality capabilities.
- In September 2023, BMW Group and Qualcomm Technologies, Inc. expanded their technological partnership to provide the most recent Snapdragon Digital Chassis Solution developments to power BMW Group's new cars. Through this partnership, the company will integrate more safety and comfort features in vehicles. In-car virtual assistance, natural language interactions between the vehicle and the driver, in-cabin monitoring for contextual safety, and accurate positioning for safer and smarter navigation are examples of these.
North America Automotive Navigation System Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Growing Consumer Trend Towards In-dash Navigation System
4.2 Market Restraints
4.2.1 High Cost of Installing Navigation System May Hamper the Market Growth
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size in Value - USD)
5.1 By Sales Channel
5.1.1 Original Equipment Manufacturer (OEM)
5.1.2 Aftermarket
5.2 By Vehicle Type
5.2.1 Passenger Vehicles
5.2.2 Commercial Cars
5.3 By Country
5.3.1 United States
5.3.2 Canada
5.3.3 Rest Of North America
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Denso Corporation
6.2.2 Alpine Electronics
6.2.3 Robert Bosch GmbH
6.2.4 Faurecia Clarion Electronics Co., Ltd.
6.2.5 Alps Alpine Co., Ltd.
6.2.6 Harman International
6.2.7 Panasonic Holdings Corporation
6.2.8 Aptiv PLC
6.2.9 TomTom International BV
6.2.10 Pioneer Corporation
6.2.11 what3words Ltd.
6.2.12 Marelli Holdings Co., Ltd.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. Key Supplier Information**
North America Automotive Navigation System Industry Segmentation
An automotive navigation system is part of the automobile controls, or a third-party add-on used to find direction in an automobile. Automobile navigation can rely on GPS (Global Positioning System), or it can be DVD- or data-based as well.
The North America Automotive Navigation Systems Market is segmented by vehicle type, sales channel, and country. By vehicle type, the market is segmented into passenger cars and commercial vehicles. By sales channel, the market is segmented into original equipment manufacturers (OEM) and aftermarket. By country, the market is segmented into the United States of America, Canada, and Rest of the North America. For each segment, the market sizing and forecast have been done based on the value (USD).
| By Sales Channel | |
| Original Equipment Manufacturer (OEM) | |
| Aftermarket |
| By Vehicle Type | |
| Passenger Vehicles | |
| Commercial Cars |
| By Country | |
| United States | |
| Canada | |
| Rest Of North America |
North America Automotive Navigation System Market Research FAQs
How big is the North America Automotive Navigation System Market?
The North America Automotive Navigation System Market size is expected to reach USD 7.74 billion in 2024 and grow at a CAGR of 6.5% to reach USD 10.61 billion by 2029.
What is the current North America Automotive Navigation System Market size?
In 2024, the North America Automotive Navigation System Market size is expected to reach USD 7.74 billion.
Who are the key players in North America Automotive Navigation System Market?
Denso Corporation, Panasonic Holdings Corporation, Robert Bosch GmbH, TomTom International BV. and HARMAN International are the major companies operating in the North America Automotive Navigation System Market.
Which is the fastest growing region in North America Automotive Navigation System Market?
North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in North America Automotive Navigation System Market?
In 2024, the North America accounts for the largest market share in North America Automotive Navigation System Market.
What years does this North America Automotive Navigation System Market cover, and what was the market size in 2023?
In 2023, the North America Automotive Navigation System Market size was estimated at USD 7.24 billion. The report covers the North America Automotive Navigation System Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Automotive Navigation System Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Automotive Navigation System Industry Report
Statistics for the 2024 North America Automotive Navigation System market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Automotive Navigation System analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
North America Automotive Navigation System Market Report Snapshots
