Market Trends of North America Automotive Interiors Industry
This section covers the major market trends shaping the North America Automotive Interiors Market according to our research experts:
Electric Vehicles will Fuel the Growth of Market.
The factor which is likely to fuel the demand of the automotive interiors industry in North America is the growing popularity and acceptance of electric vehicles. Leading vehicle companies and interiors manufacturers are spending of huge amount on research and development of interiors for future vehicles.
In 2020, Visteon Corporation launched its SmartCore domain controller in collaboration with GAC and Tencent. Designed for GAC's EV platform this intelligent cockpit is integrated with the Tencent Auto Intelligence (TAI) system for user interaction and control based on voice recognition, and with the third-generation Snapdragon automotive cockpit platform.
Whereas, Tesla is leading the way in terms of electric vehicle sales, not only in North America in other regions too, in 2019; it delivered around 367500 cars which is 50% more than the previous year sales. Tesla Model 3 now comes with almost 0% of leather, which will be followed for their upcoming model Y also, to make the cars 100% vegan by 2020. This happened over years of PETA and Tesla's commitment to replace animal extracted leather from vegan material.
In addition to that Tesla is also making its interior different from other cars by making basic changes in the design of vehicles such as Model 3 steering wheel features interesting scrolls to control apps, adjust the side mirrors, and many other features.
United States is Anticipated to Lead the North American Automotive Interiors Market
The United States is among the leading automobile producer in the world. The has the largest and most industrious economy in North America. Also, the Country is a leader in producing passenger cars amongst all countries in North America.
The overall car sales of the country decreased in 2019 compared to 2018. The country headquarters of most of the luxury cars OEMs and tier 1 & 2 players, the automotive interior manufacturers are doing a partnership with other technology players to develop next-gen technology for future vehicles. For instance
In 2020, Visteon Corporation has launched microZone display technology which offers higher graphics performance than normal LCDs. This is a patent-pending high-dynamic-range display technology that provides high contrast and brightness and wide color gamut.
Whereas, Grammer AG presents new seating technology in the trade fair for agricultural technology Its MSG 283/421 driver's seat, specially designed for small and medium-sized tractors, this seat offers great comfort in a small space.
