North America ATV And UTV Market Share

Market Share of North America ATV And UTV Industry

The North American ATV and UTV market is dominated by several key players, including Polaris Industries Inc., American Honda Motor Co. Inc., BRP Inc., Arctic Cat, and Yamaha Motor Co. Ltd. Most companies are expanding their presence by backward integration. Market leaders emphasize launching new models of ATVs and UTVs with enhanced features to diversify their product portfolio. 

• July 2023: RJWC Powersports, a leading manufacturer of high-performance ATV and UTV accessories, announced a new distribution partnership with Kimpex, a reputed distributor of aftermarket parts for ATV and UTV. This strategic collaboration will facilitate RJWC Powersport's expansion into the Canadian market.
• April 2023: Indian Manufacturer Powerland Tachyon developed a powerful new ATV for the US markets. The developed product contains an all-wheel drive using four in-wheel motors. They offer 50 HP of peak power and 210 Nm Output torque. The product price in the United States is estimated to be USD 15,000 before taxes.
• March 2023: Yamaha Motor Corp., United States, funded over USD 119,500 under the Yamaha BULU (Bureau of Labor Unions) cRU (BULU) program. Yamaha bULU cRU is offering USD 15,000 bonus funds for eligible and qualified racers in selected series and classes in the 2023 SxS (Swing Season) and 2023 ATV (All-Terrain Vehicle) racing seasons.

North America ATV And UTV Market Leaders

1. American Honda Motor Co. Inc.

2. Yamaha Motor Co. Ltd

3. Arctic Cat Inc.

4. Polaris Industries Inc.

5. BRP Inc.

*Disclaimer: Major Players sorted in no particular order