North America Athletic Footwear Market Size (2024 - 2029)

North America Athletic Footwear Market Analysis

North America Athletic Footwear market is projected to register a CAGR of 3.45% during the forecast period, 2022-2027.

The rising health and wellness awareness among consumers is one of the key influential factors driving the sales growth of athletic footwear in North America. Consumers across the region have been prioritizing their physical fitness and mental health by indulging themselves in various sports and fitness activities. Moreover, the increasing number of participants in sports tournaments such as American football, soccer, running, basketball, baseball, etc., and the growing number of women participating in fitness and sports activities, are boosting the sales of athletic footwear. Moreover, to target women end-users, companies are introducing products with differentiation in terms of design & color, comfort level, size, etc., to gain a competitive advantage.

In the medium term, online retailing is anticipated to push sales growth, as millennials are preferring e-commerce platforms to purchase personal accessories and fashion goods. As a result, key brands are adopting omnichannel distribution strategies to target a wider customer base. For instance, in March 2022, ABG (Authentic Brands Group) announced a strategic partnership with SportChek, a Canada-based multichannel retailer, to distribute Reebok branded products including sports apparel and footwear in the country. Through this partnership, the retailer will make available Reebok's products at 300 of its corporate-owned stores, and complementary e-commerce websites.

North America Athletic Footwear Industry Segmentation

Athletic footwear is primarily designed to be worn during sports or other forms of physical exercise to provide proper comfort and grip to the end-user. The North America athletic footwear market (henceforth referred to as the market studied) is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. Based on the distribution channel, the market studied is segmented into supermarkets/hypermarkets, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across North America, comprising the United States, Canada, Mexico, and the Rest of North America For each segment, the market sizing and forecasts have been done on the basis of value (USD million).