Market Trends of North America Aromatherapy Diffuser Industry
Increasing Demand From Spas and Wellness Centers
- Aroma oil diffusers are extensively used in wellness centers during body massage and spa treatments. The beauty and spa industry is expected to grow considerably, further increasing the usage of aroma oil diffusers. According to data from the annual 2022 US Spa Industry Study, conducted by PricewaterhouseCoopers (PwC) on behalf of the International Spa Association (ISPA), spas across the US generated USD18.1 billion in revenues in 2021, marking an almost 50 percent increase compared to 2020 (USD 12.1 billion).
- The 2022 report also found spa visits increased by nearly 40 percent - shifting from 124 million in 2020 to 173 million in 2021. Thus, the increasing consumer visit to spas further drives the demand for aromatherapy diffusers in the regional market. Innovation and technological developments will likely play major roles in the aroma oil diffusers market.
- Over the years, the personal grooming and beauty industry has made massive strides. As people become increasingly vanity conscious, they invest a substantial portion of their disposable incomes toward personal grooming products and services. Furthermore, rising individual stress levels and increased pollution levels have prompted men and women to opt for regular face clean-up sessions, resulting in visiting spa and wellness centers, further fuelling the demand for aromatherapy diffusers.
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United States Holds the Largest Market Share
- The United States occupies a majority of the share of the North American aromatherapy diffuser market, owing to the increasing demand for relaxing and pleasant aromatic ambiance in working spaces. Subsequently, the demand for essential oil has been increasing in the United States due to the increasing preference for natural ingredients for treating anxiety, stress, and depression. As a result, the country imports a variety of essential oils from multiple countries.
- For instance, according to the International Trade Centre (ITC) data, the United States imported 52,479 tons of essential oil from the rest of the world in 2021. Thereby, the rising sales of essential oils are positively impacting the sales of aromatherapy diffusers in the country during the study period.
- The growing interest in at-home aromatherapy and the increasing awareness among millennials about the importance of mental wellness are some of the factors driving the demand for aroma diffusers. Aroma diffusers are becoming popular because they provide a convenient and affordable way to enjoy the benefits of aromatherapy at home, which includes relaxation, stress relief, improved sleep, and mood enhancement. Furthermore, the United States' favorable laws and regulations for cultivating essential oil crops are expected to boost the regional demand for essential oils and aromatherapy diffusers.
- Aromatherapy has become increasingly popular in recent years, and unsurprisingly, consumers are exploring different types of products to experience their benefits at home. Candle and ceramic diffusers are great options for those who prefer a more decorative and aesthetic approach to aromatherapy. Local brands launching new collections can also provide consumers a wider range of options and scents.
- For instance, in June 2021, Candle-lite Company launched cannabidiol (CBD)-infused candles and wax melts under its Essential Elements brand. These candles feature essential oils in natural soy wax, layers of botanicals, woods, and other elements of nature to deliver an aromatherapy experience.
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