Market Size of NA Alcoholic Drinks Packaging Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 5.50 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
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North America Alcoholic Drinks Packaging Market Analysis
The North America Alcoholic Drinks Packaging Market is expected to grow at a CAGR of 5.5% during the forecast period (2021-2026). The packaging of alcoholic beverages plays a significant role in the brand promotion of alcohol. The alcoholic beverage industry highlights the innovations, including enhanced branding and unconventional packaging formats, such as paper wine bottles, whiskey pouches, etc.
- According to Krones AG, alcoholic beverage consumption reached 244 billion liters in 2020, making it the second most consumed packed beverage type in the world. The United States alcoholic beverage market is expected to be the largest alcohol market worldwide, with a projected market value of about 387.6 billion USD by 2027, according to Jefferies Group LLC. Canada ranked 10th with a market value projected at around USD 48.17 billion, amounting to one-eight of the United States alcohol market.
- Due to COVID-19, overall consumption of alcoholic beverages didn't change much: beer and wine sales rose, whereas hard liquor sales declined. Demand for budget and mid-priced spirits increased, while demand for high-end super-premium and ultra-premium spirits decreased. As consumers limit interactions and spend more time at home, there have been huge spikes in demand for wholesale wine and beer. Consumers are also spending more per bottle than before the pandemic.
- Changes in shopping and drinking patterns during the pandemic have led to a shift towards large packaging formats, such as bag-in-a-box, and small packaging formats, such as cans. Bag-in-box wine sales are booming along with canned wine in the United States. While the expansion of the bag-in-box format is largely seen as a temporary trend driven by lockdown shopping habits and consumers' desire to stock up, but canned wine has long-term appeal.
- Manufacturers of canned wine and beer witnessed a huge demand for aluminum can packaging, and this is due to new formats such as cans gaining wider acceptance in recent years. This trend has been increasingly driven by a significant cultural shift, as consumers, with millennials particularly standing out as keen adopters of different wine formats that offer convenience.
- A prominent whisky brand Johnnie Walker announced that it would release a limited edition of Johnnie Walker whisky using bottles made of paper rather than glass. To create the bottle, Diageo, the parent company of Johnnie Walker, partnered with venture management company Pilot Lite to launch Pulpex Limited, a new sustainable packaging technology company. According to Diageo, it is the world's first plastic-free paper-based spirit bottle. The paper will be supplied from sustainably-sourced wood pulp, and the whisky will be launched by the end of 2021. This must be seen as a significant effort made by any alcohol brand towards sustainable packaging.
North America Alcoholic Drinks Packaging Industry Segmentation
Alcoholic beverage packaging plays a prominent role in brand promotion, leading to increased brand visibility. At present, the alcohol beverage manufacturers are ardent about providing top packaging standards for their products to influence the consumers to purchase their brand over another.
By Primary Material | |
Plastic | |
Paper | |
Metal | |
Glass |
By Alcoholic Products | |
Wine | |
Spirits | |
Beer | |
Ready to Drink (RTD) | |
Other Types of Alcoholic Beverages |
By Product Type | |
Plastic Bottles | |
Glass Bottles | |
Metal Cans | |
Cartons | |
Pouches | |
Other Product Types |
By Country | |
United States | |
Canada |
NA Alcoholic Drinks Packaging Market Size Summary
The North America Alcoholic Drinks Packaging Market is experiencing a dynamic transformation, driven by innovative packaging solutions and evolving consumer preferences. The industry is witnessing a significant shift towards unconventional packaging formats, such as paper wine bottles and whiskey pouches, which are enhancing brand promotion and sustainability efforts. The COVID-19 pandemic has further accelerated changes in consumer behavior, with increased demand for large and small packaging formats like bag-in-a-box and canned wine. This shift is largely attributed to the rise in e-commerce and digital engagement, allowing consumers to explore and purchase alcoholic beverages with greater convenience. The trend towards sustainable packaging is also gaining momentum, with companies like Diageo introducing paper-based spirit bottles, reflecting a broader industry commitment to environmental responsibility.
The market landscape is characterized by intense competition, with numerous players offering diverse packaging solutions to meet consumer demands. The United States stands out as a major market, with significant consumption of wine and beer, driving the need for innovative packaging materials such as lightweight glass and aluminum cans. The ongoing trade tensions, particularly with China, pose challenges for the glass packaging sector, prompting companies to invest in domestic manufacturing capabilities. Meanwhile, the popularity of PET wine bottles and other sustainable options continues to grow, appealing to consumers seeking convenience and environmental benefits. As the market evolves, companies are focusing on expansion strategies and collaborations to enhance their product offerings and maintain a competitive edge.
NA Alcoholic Drinks Packaging Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Industry Value Chain Analysis
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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1.4 Market Drivers
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1.4.1 High Purchasing Power of Consumers
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1.4.2 Increasing Consumption of Alcoholic Drinks
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1.5 Market Challenges
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1.5.1 Increasing Environmental and Sustainability Concerns
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1.6 Assessment of the Impact of COVID-19 on the Market
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2. MARKET SEGMENTATION
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2.1 By Primary Material
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2.1.1 Plastic
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2.1.2 Paper
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2.1.3 Metal
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2.1.4 Glass
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2.2 By Alcoholic Products
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2.2.1 Wine
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2.2.2 Spirits
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2.2.3 Beer
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2.2.4 Ready to Drink (RTD)
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2.2.5 Other Types of Alcoholic Beverages
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2.3 By Product Type
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2.3.1 Plastic Bottles
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2.3.2 Glass Bottles
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2.3.3 Metal Cans
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2.3.4 Cartons
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2.3.5 Pouches
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2.3.6 Other Product Types
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2.4 By Country
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2.4.1 United States
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2.4.2 Canada
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NA Alcoholic Drinks Packaging Market Size FAQs
What is the current NA Alcoholic Drinks Packaging Market size?
The NA Alcoholic Drinks Packaging Market is projected to register a CAGR of 5.5% during the forecast period (2024-2029)
Who are the key players in NA Alcoholic Drinks Packaging Market?
Ball Corporation, Crown Holdings Inc., United Bottles & Packaging, Owens-Illinois Inc. and Amcor plc are the major companies operating in the NA Alcoholic Drinks Packaging Market.