Market Trends of North America Alcoholic Beverages Industry
Growing Preference for Low Alcohol By Volume
The North American alcoholic beverage market is witnessing an upsurge in demand for low-alcohol-by-volume beverages, specifically among millennials and baby boomers. The sales of low-alcohol beverages have been rising, with consumers' growing interest in health-consciousness and the availability of a wider product portfolio with improved taste, aiding consumers to select a product as per their preference easily. Moreover, the high consumption of alcoholic beverages among the Mexican population is also driving the market growth. For instance, Mexicans consumed 130.7 beer cans per capita in 2020 to 183.9 beer cans in 2021, with a 41% increase in beer consumption, according to the National Institute of Statistics and Geography (INEGI) data. Thus, the figures are a clear indication of the continuously inflating demand for craft beverages in the country, as well as the region.
Moreover, North America is following a trend towards low-alcohol beers and ciders, which is attributed to a growing awareness of alcohol unit consumption and the customers' willingness to try new beverages with a huge diversity of product styles and taste profiles introduced by the manufacturers. For instance, in May 2021, Toronto's Mill Street Brewery launched a new premier organic lager which is fully certified organic beer brewed in Toronto.
United States Holds a Major Share in the Market
The United States alcoholic market is mature in terms of demand, especially for spirits and beers. Based on the Brewery Association data, 202 new brewpubs were opened in the country in the year 2021. The increasing per capita consumption of beer associated with growing disposable income in the country is driving market growth. For example, according to the Statistics published by Beer Canada, Newfoundland and Labrador region had the highest per capita consumption at 90.6 liters of beer in 2021.
American consumers are becoming more attracted to wines with descriptors "no taste additives, gluten-free, low carb, vegan-friendly, sulfite-free, low calorie, low alcohol, light, lighter, organic wines as they are more conscious about their health and wellness. According to UN Comtrade, in 2021, imports of wine in Mexico exceeded their exports by 267 million U.S. dollars. The total value of wine imported reached 272 million U.S. dollars, whereas wine exports totaled 5.15 million dollars. That year, the North American country's wine industry revenue was estimated at 1.56 billion dollars.
